Amazon Acquires

dpreview.pngAmazon have announced the acquisition of the digital camera information and review site

UK based was founded in 1998 by Phil Askey as a site that publishes “unbiased reviews and original content regarding the latest in digital cameras, and offers a host of features and forums designed to make it easy for consumers to find the camera that’s right for them”.

“ is by far the most authoritative source anywhere for straight talk about new digital cameras,” said Amazon CEO Jeff Bezos in a media release. “We at have been their fans for a long time, and we extend a big welcome to the team.”

Site founder Askey said that the sites acquisition by Amazon would allow him to devote more time to expanding and improving features on the site. has in excess of 7 million unique viewers monthly. The value of the deal was not disclosed.