UK based dpreview.com was founded in 1998 by Phil Askey as a site that publishes “unbiased reviews and original content regarding the latest in digital cameras, and offers a host of features and forums designed to make it easy for consumers to find the camera that’s right for them”.
“Dpreview.com is by far the most authoritative source anywhere for straight talk about new digital cameras,” said Amazon CEO Jeff Bezos in a media release. “We at Amazon.com have been their fans for a long time, and we extend a big welcome to the dpreview.com team.”
Site founder Askey said that the sites acquisition by Amazon would allow him to devote more time to expanding and improving features on the site.
Dpreview.com has in excess of 7 million unique viewers monthly. The value of the deal was not disclosed.