Apple continues to rule the roost when it comes to mobile ad share, according to UK-based ad firm Adfonic, but Samsung is winning a small victory in terms of seeing higher engagement for ads displayed on its smartphones, with better click-through-rates (CTR) and higher earned cost-per-mille (eCPM). There’s also a general trend that sees tablets overall increasing their share, suggesting we haven’t… → Read More
BlackBerry CEO Thorsten Heins seems to be among the most transparent executives in tech in terms of showing his hand regarding future product plans, which may be partly because he doesn’t have much to lose at this point. In an interview yesterday, he downplayed tablet computing in what looks to be an indicator that BlackBerry will drop the PlayBook, its own lame duck tablet and the first of its… → Read More
In a new report from mobile ad platform Millennial Media, the company compiles its data on mobile device share across its network for all of 2012, revealing that tablets in particular accounted for a rising percentage of impressions, with Android devices stepping up their game considerably. The Kindle Fire and Samsung tablets were the big share winners, helping Android slates grab a considerable… → Read More
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