I’m here in Austin, Texas, where MOG CEO David Hyman is introducing the service’s new mobile functionality. This is a major step for MOG, and may be an inflection point in the success of the service. Up until now, users have been restricted to using MOG’s streaming music service on their computers. That’s fine for casual listening at work, but as we’ve seen with the success of the mobile versions of Pandora, users want mobile. And that’s what MOG is unveiling today. Read below for my notes.
Hyman kicked off the talk with some background information. MOG Music Network, the editorial-based site hosted at MOG.com reaches 16 million unique visitors a month. In December, the company launched MOG ALL ACCESS, its streaming music service that costs $5/month for all-you-can-eat streaming music. The company is getting 17% conversion from its 3 day free trial (which is high). MOG, Hyman says, is a music service people will actually pay for. But the key will be portability.
MOG’s mobile applications for Android and iPhone will launch in Q2, featuring on-demand streams, downloads, MOG Radio, your library and playlists, High Quality audio, and a $10/month price tag.