Smore, a platform for easily creating single-page promotional websites and TechStars Seattle alum, today announced that it has raised a $1.7 million seed round (including converting notes) led by Founder’s Co-op, with participation by Greylock Israel and various angels.
The service, which mostly targets non-technical users, says it currently has over 500,000 registered users, who have published over 1 million flyers. Usage and revenue currently growing at about 15 percent to 20 percent per month.
Besides the basic online flyers for mobile and desktop (which can also be printed), the company also offers its users tools for managing Facebook pages, promoting their content online and more features for managing mailing lists on the service. To allows users to design their flyers, Smore gives users access to templates and WYSIWYG online editing tools. In addition, the service offers its users a comprehensive set of easy-to-read analytics about how their pages are doing, including pageviews, social stats and data about inbound links.
Going forward, the team wants to use this new round of funding to expand its business into new markets — it already offers special plans for stylists and educators — and improve its current set of tools. Specifically, Smore wants to simplify its ability to push paid promotions to different platforms and to improve its existing mailing list products to be able to better compete with existing solutions for this. In addition, the team plans to enable content creation on mobile soon, too.
Smore offers a basic free plan. The cheapest paid plan starts at $19/month and allows users to publish up to five flyers and send 2,500 emails per month, while the most expensive plan ($99/month) comes with 30 monthly flyers, 30,000 emails, email tracking and additional support options.
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