Exclusive-Enterproid, the developer of a platform that allows professionals to maintain completely separate professional and personal profiles on a single Android device, has raised $11 million in Series A funding led by Comcast Ventures, with Google Ventures and Qualcomm Ventures participating.
Called Divide, the platform allows users to create a completely separate profile on Android devices that includes enhanced security, access control, remote wipe capability and a set of enterprise-grade versions of applications like email, a web browser, instant messaging, and SMS. Users can switch back and forth between their professional and personal profiles but no data can cross the division, so that no business content is compromised in the personal profile.
And Enterproid comes with a bunch of useful tools, including the ability to segregate voice and data usage for work, or hand a child a phone without the risk of the child accidentally emailing or calling a contact.
Enterproid’s Divide also allows users to manage devices from the cloud. Lost devices can be remotely located and wiped with corporate data being erased on the entire handheld. IT administrators can also reset passwords, and lock corporate profiles. Additionally, Divide has built-in expense management tools to help identify roaming devices and display network operator usage data.
Divide is available exclusively for Android phones and tablets but the startup plans to extend the service to iOS and Windows Phone 7 platforms in the future. The app is currently in private beta and will debut soon for download on the Android market.
Andrew Toy, CEO of Enterproid, tells me the platform is capitalizing on what he calls the BYOD (Bring Your Own Device) trend. He explains that more and more employees are frustrated by having to carry around two separate smartphones, one for work and one for personal use. Enterproid solves this pain point, makes mobile computing more efficient and gives companies the ability to still maintain a secure mobile environment.
Google Ventures partner Rich Miner agrees that Enterproid is the future of enterprise mobile computing. “When you have one smartphone, you don’t want another phone,” he tells us. “Enterproid is leveraging the technologies now offered by these new sets of devices and creating a mangeable wall between enterprise and personal.”
Founded by former Morgan Stanley, MTV and Smule execs, Enterproid is working with carriers and manufacturers to develop partnerships, which will be announced soon, says the company. The startup is also releasing an SDK as well. The new round will be used to extend engineering capabilities, expand distribution internationally and launch additional global partnerships.
Comment