Enterproid Separates Professional And Personal Lives On Android Phones

As more businesses turn to Android and iPhones for employee use, there is a need for enterprise-focused mobile security on these devices. Enterproid, which is launching today, hopes to fill this gap by allowing professionals to maintain completely separate professional and personal profiles on a single Android device.

Called Divide, the platform allows users to create a completely separate profile on Android devices that includes enhanced security, access control, remote wipe capability and a set of enterprise-grade versions of applications like email, a web browser, instant messaging, and SMS. Users can switch back and forth between their professional and personal profiles but no data can cross the division, so that no business content is compromised in the personal profile.

Enterproid’s Divide also allows users to manage devices from the cloud. Divide is available exclusively for Android phones and tablets but the startup plans to extend the service to iOS and Windows Phone 7 platforms in the future. For now, Divide is free but will soon adopt a subscription model after exiting private beta.

Founded by former Morgan Stanley, MTV and Smule execs, Enterproid is also a finalist in the 2011 Qualcomm Ventures QPrize competition and was selected as the North American regional winner last month. UPDATE: At the DEMO conference today, Enterproid took the top spot in the competition, winning $150,000 in prize money.

While some Android phones already allow you to create separate profiles, Enterproid’s technology gives IT departments the ability to adopt Android phones without making a security compromise. And Enterproid comes with a bunch of useful tools, including the ability to segregate voice and data usage for work, or hand a child a phone without the risk of the child accidentally emailing or calling a contact.