Facebook ad management media and technology company BLiNQ Media has acquired Ruby on Rails software development firm Calculated Combustion for an undisclosed sum.
In addition, the company has promoted VP of technology & product development Luis Caballero to the role of chief technology officer.
Caballero, previously technology director at Vitrue, has been working for BLiNQ since March 2010 and played an instrumental role in the development of the company’s proprietary Facebook advertising platform, BAM (an acronym that stands for BLiNQ Ad Manager).
So why buy Calculated Combustion?
Well, first of all, it’s not really an acquisition as you might imagined it to have gone down.
When Caballero started working for BLiNQ, he brought on his former Vitrue colleague Micah Wedemeyer to work with the company as well, on a contract basis, when the latter was still Calculated Combustion’s CTO.
Wedemeyer later recruited Calculated Combustion CEO and President Ryan Felton to further enhance the BLiNQ development effort, and by the end of April 2010 all three were working on BAM full-time. In essence, BLiNQ simply hired some Ruby on Rails talent.
Be that as it may, BLiNQ founder and CEO Dave Williams says the open-source Web application framework is important for the company because it enables its team to respond instantly to Facebook API changes, where it may delay other companies for “up to three months”.
In related news, social shopping giant LivingSocial made a similar move yesterday, buying RoR specialist InfoEther.
BLiNQ Media is a leading global innovator of Social Engagement Advertising (SM) solutions for agencies and big brands. BLiNQ’s technology and managed services deliver quality brand engagement at scale by driving rapid, measurable results with unparalleled audience insights. The BLiNQ Ad Management (BAM) platform fully automates complex campaign planning, setup, management, optimization and insights. Since 2008, BLiNQ has managed campaigns for more than 600 of the world’s largest advertisers. BLiNQ is a Preferred Facebook Marketing Developer with Ads and...
Austin, TX
Seattle, WA
San Diego, CA
Menlo Park, CA
Boston, MA
Disrupt Europe: Berlin Hackathon
Berlin, Germany
