Australian media researcher Media Monitors has bought a majority stake in Singapore-based social media tracking firm Brandtology.
It marks the Asian-Pacific media intelligence company’s first acquisition since it was itself acquired by private equity firm Quadrant last summer.
Terms of the Brandtology deal were not disclosed. Brandtology raised a $1.35 million round in April 2009.
Brandtology will remain a distinct brand in the Media Monitors Group, which says it now boasts more than 1,000 employees servicing 5,000 clients across 17 countries globally.
Brandtology offers business and brand intelligence, around the clock, to enable client companies to make timely, informed strategic decisions to win in the marketplace. Through an effective combination of proprietary state-of-the-art technology, proven processes and trained professionals, Brandtology is able to monitor and analyse comments and sentiments in multiple languages across multiple countries. With more than 140 Social Media Specialists in 12 locations around the world, Brandtology is able to verify automated sentiment analysis and provide localised insights in...
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