• Sprout watch: eco-friendly but probably won't win any beauty contests

    Tuesday, April 20th, 2010

    Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More


    Lots of companies like to say they’ve made a “green” product. This ridiculous cardboard PC case comes to mind. But few actually do — usually it’s a matter of making their manuals and packaging a little smaller, using recycled plastic for this and that, but leaving all the toxic components and such in place. This Sprout watch from Armitron seems to be an actual green product, humble as it is. It’s not just a pretty face. To be honest, the face isn’t even pretty.

    No, it’s kind of an ugly watch, I’m afraid — those wacky numerals and the bamboo next to the plastic really are kind of jarring. But in addition to the bamboo face, it’s got a corn resin case and bezel, an organic cotton strap, a mercury free battery, and a few other small concessions to Mother Earth. They claim 86% eco-friendly. Nice, but I’d rather step in front of a harpoon than strap this thing to my wrist.

    Talk to the designers again and get back to us, Armitron, you’re on the right track.

    [via Gizmag]

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