MySpace is obviously a social network, but in terms of being talked about these days on the social web it has lost a lot of steam in recent years. To help with that, they’re bringing in Sean Percival to be the service’s new Director of Content Socialization.

Percival, who was apparently one of the first 3,000 people to ever sign up for MySpace, had previously been consulting for the company and has written a book about what he’ll now be preaching: MySpace Marketing: Creating a Social Network to Boom Your Business. He’ll report to Angela Courtin, the Senior Vice President of Marketing, Entertainment & Content for MySpace, and will work with the editorial and content teams to try to help kickstart talk about the service on the web.

Percival, who lives in LA, is also known for starting the Southern California tech/gossip blog Lalawag. Previously, he’s worked at Mahalo, Docstoc, and Tsavo, under Mike Jones who is now the COO of MySpace. Jones was MySpace CEO Owen Van Natta’s first hire when he took over that role last year.

As he notes on his blog, this is a good week for Percival, he also just announced that his wife is pregnant. Read more about Percival’s new gig on the MySpace Blog.