VoucherHub launches crowdsourced voucher sharing site

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Vouchers, so Hitwise tells us, are seriously hot property right now. It’s easy to see why: we all want to save a bit of cash at the moment. Today, a new way of finding and sharing money-saving vouchers launches in the UK. It joins VouChaCha and VoucherCodes.co.uk in the UK and Savoo.co.uk (savings.com in the US).

So what’s different about VoucherHub? In a word, people. VoucherHub is more of a community site, where consumers are offered a quick and easy way to share, recommend and acquire vouchers. The best bit? You don’t even need to register. That’s always a win in our book.

VoucherHub was created by the guys behind the most successful site of its kind in the US, RetailMeNot.com, which launched in October 2006 and now has 10million visitors a month. VoucherHub predicts similar growth. You can view a demo of the site here.

  • JamesR

    Another voucher site? Like the UK doesn’t have enough already? There must be hundreds of these by now.

    What is the difference anyway between retailmenot and voucherhub. It seems to be a slightly different skin and that’s it.

  • http://neverodd.co.uk Paul Smith

    “So what’s different about VoucherHub?”

    Nothing much to be fair; Hot UK Deals has been crowdsourcing vouchers and deals through an online community for five years now and pushes more traffic than most sites dream of. They just don’t throw a party every couple of months to celebrate the fact.

    The UK market is already ferociously competitive and very well established; I don’t understand why VoucherHub would be so confident as to predict similar growth to their US operation, given that they launched in the States three years ago in a reasonably uncrowded space.

  • buyer beware

    Hot UK Deals isn’t a community site. It pushes shoppers onto cashback site Quidco whenever it can, and both sites are owned by the same person. Links on HotUKDeals sourced by the ‘community’ that don’t send traffic to Quidco are mostly converted to affiliate links, don’t think the ‘community’ sees the commission. Vouchercodes.co.uk is an affiliate site too. If a voucher doesn’t have an affiliate deal it doesn’t list it, or offers a rate to advertise your voucher.

    • http://neverodd.co.uk Paul Smith

      How is Hot UK Deals not a community site? What definition of “community” are you using?

      Nearly every voucher and every deal is posted by a user. Each of these items is rated by other users as to whether it’s a hot deal or not, creating rankings and allowing different patterns of search. Each deal supports a thread where users discuss the product. The content is driven from end to end by a community of users. The majority of cross-promotion between HUKD and Quidco comes from savvy users, not the site. Even if it didn’t, I’m not sure what the concern is in a business cross-promoting services.

      And of course there are affiliate links in there. That’s how nearly every business in this space works. Some – not all – are transparent and explain this to users. As far as I’m aware, as long as a deal or voucher is valid it remains on display on HUKD whether the company has an affiliate deal or not.

      Perhaps you should buy a new hat because you’re in danger of wearing out the one you’re currently talking out of.

  • JamesR

    @David Haywood Smith – Retailmenot have had a UK section with the same ‘crowdsourced’ functionality for years. So they put a new url on it and all of a sudden it’s newsworthy?

    I think Techcrunch just repeated the press release and don’t know much about the online shopping space.

  • JamesR

    xposted with your comment buyer beware.

    Retailmenot uses affiliate links too. So……?

    I don’t think generating money makes a site less or more of a community. The question is how does the site work and as far as I’ve seen all the sites you mention allow non-affiliate merchants codes also.

  • buyer beware

    The aim of all these sites is to bring forward consumer spending at a time when wiser consumers are reducing personal debt. When the author refers to saving money, I would say more accurately these sites create an incentive to make unplanned purchases or bring forward consumer spending because if you wait the so called deal will have expired. Either way, it is questionable that the consumer saves. You can’t save money that you have spent and there are plenty of reviews of these sites commenting that they make you buy more stuff. It’s the same logic the chancellor used for the VAT cut, that it will bring forward purchases that might have been planned for 2010 to 2009. When he announced it the chancellor didn’t insult the public’s intelligence by saving he was doing it for the community, for householders already saddled with average household debt of £9,240 excluding mortgages rising to £21,480 for households with some form of unsecured lending.

    Are these community sites? Do you give your friends, family, your community an incentive to spend at a time when unemployment is on the increase and the cost of debt is rising too?

    Affiliate links are adverts yet these sites don’t feel confident enough to label them as such. In fact they claim the opposite, that they are free from ads, an escape from the marketing messages and ads that surrround us, honest deals shared by the public. Do you believe that?

    The OFT is interested to here from you if you think affiliate marketing is advertising and should be clearly labelled so.

    advertisingandpricing at oft.gsi.gov.uk

    • http://neverodd.co.uk Paul Smith

      There’s something deliciously ironic about somebody lamenting the lack of disclosure while posting anonymously with a clear agenda.

      [Full disclosure from me – I do some part-time editorial work for the company that owns HUKD – nothing to do with affiliate sales, I might add]

      From start to finish your post makes less sense than a thatched hen. It’s as if you’ve just realised Facebook wants you to add friends and interact so they can serve more ad impressions. The fiends! Why don’t they explain their business model when I sign in?

      The affiliates sites don’t determine the offers; they don’t make a whole bunch of deals appear by magic to fill their sites, nor can they demand retailers provide them – so who exactly is encouraging the public to spend their money?

      And I haven’t seen many businesses who haven’t done something about “bringing forward consumer spending” to line their own pockets during the recession. In fact the aim of any business is usually to “bring forward consumer spending” – anybody who has to price a product usually does so with the intent of selling it sooner rather than later. Encouraging consumers to increase their debt is a charge you can lay at any online retailer that asks nothing more of their customer than a credit card number while they sit on their backside and watch back-to-back Law & Order on the Hallmark channel.

      Since you suggest affiliate sites are insulting your intelligence by not disclosing their interests, you probably missed the explanation of how HUKD works and is funded – misleadingly hidden away on a link called “How It Works” under the title “How HotUKDeals is funded”:

      “We don’t run banner ads on the site, sell ad space, use your email address for marketing or sell your details to other parties. We keep the site funded and running by using commission links on merchants where HUKD receives a commission if a product is purchased. As members submit and vote on deals we believe this keeps the site unbiased…”

      That seems to be a very reasonable and transparent way of doing business.

      You also seem to think “community” is something only found during the blitz, in cul-de-sacs or church fetes, and I’m not sure why.

      • buyerbeware

        I have replied below.

  • buyerbeware

    I’ve provided a contact email. There is nothing stopping you making the case for sites like HotUKDeals that they are good for consumers. I am making the case against. The backdrop is UK consumers owe £1.459 trillion, equivalent to £30,480 per person. Personal debt on credit cards, store cards, overdrafts, and unsecured loans is on the increase and stands at £4,860 per person. Views differ on whether more consumer spending is a longterm solution to the current recession. I don’t believe it is, but technology has the potential to create new, sustainable wealth .

    Full disclosure would start with a postal address for the company you work for which owns the website. Since you wrote a post on HotUKDeals about Littlewoods vouchers you’ll be aware members using voucher codes listed on your site are being asked for large sums of money by Littlewoods for purchases made over the past several years using vouchers that were invalid, and which your site continues to publish. For this reason, I suggest the site is not a community which implies it has a social purpose, but a business. There is nothing wrong with being a business, but it is misleading to portray a business as a community, or are you saying we should have no divide between our work lives and our social lives?

    An example


    This post was commented on by edi. Like all posts, it is anonymous but looking at the profile edi is posting 30 deals a day. If I spent some time looking further I’ve no doubt I could find members posting more than 30 deals are day. Are you saying edi is a member of the the public sharing honest tips?


    If edi works for the site, why has s/he not deleted the Littlewoods voucher? Is it because HotUKDeals leaves all affiliate links up, even those which there is every reason to believe put members are risk? What is the difference betwen this and an online retailer that asks nothing more of their customer than a credit card number while they sit on their backside and watch back-to-back Law & Order on the Hallmark channel?

    I just don’t believe the vast majority of deals listed on your site are from members of the public. But prove me wrong. As an editor you’ll respect free speech and my right to ask this question, tell me honestly is this a member of the public escaping from marketing messages, or is it posted by someone rewarded for the post somehow by Knickerbox?


    ‘Check out the clearance sale @ Knickerbox!

    They have a small selection of items some with up to 70% Off, plus they are also on 3 for the price of 2 offer!

    Delivery is free on orders over £35’

    A postal address and details of the company listed with Companies House that you work for, which you say has traded in the UK for five years would be helpful to members who would like to contact the company concerning Littlewoods vouchers.

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  • Rich_T

    Without doubt the best new voucher site around at the moment has to be http://www.ubervouchers.com I have used them several times recently and made some great savings.

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