Track Those Users: Sprout Puts Google Analytics Into Flash Tool

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Sprout, a Flash platform that first launched in January 2008 to let developers easily create Flash widgets and websites, is reaching another milestone today: integration of Google Analytics into Flash to properly track user engagement and participation.

The new product, called Sprout Mixer, is a tool that lets users create customized widgets that incorporate brand and personal content – see here for an example. Those widgets are then put on websites, where other users can interact with them and create their own versions.

…and Google Analytics is integrated into the platform.

Analytics include total number of visitors, how many create a widget and how many publish. Brands can also see the location of users, other demographic information and how many people interact with the widget.

The company has raised $8.3 million over two rounds of financing.

Screen shots below.



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