Adtech

  • John Sculley’s Zeta Interactive nabs $45M, gears up for more acquisitions, IPO

    John Sculley’s Zeta Interactive nabs $45M, gears up for more acquisitions, IPO

    When it comes to funding for startups, marketing tech is seeing a boom at the moment, and one company that is reaping the fruits of that is Zeta Interactive. The marketing technology company — co-founded by the ex-CEO of Apple and Pepsi John Sculley and David Steinberg (who is the CEO) and valued at over $1 billion — today announced that it raised $45 million. In an interview… Read More

  • Socius raises $400k seed round to fuel social storytelling

    Socius raises $400k seed round to fuel social storytelling

    If you’ve seen the Condé Nast’s website recently, you’ve seen the Socius platform in action. The startup just raised $400k from 500 Startups’ Nordic Fund and Raa Invest to pour fuel on its social storytelling and curation tool, helping brands leverage the crowd to tell stories from all angles. By using its technology, the idea is that brands will be able to maximize… Read More

  • Collective closes $34M with adtech reporting solution

    Collective closes $34M with adtech reporting solution

    Collective is announcing today that it has closed a $34M growth round led by Columbia Partners with participation from Accel Partners, Greycroft and iNovia. The company has raised close to $100M in debt and equity since 2005. The money will be put to work on the company’s new product, Visto.  The recently launched platform brings additional transparency to the opaque adtech space. Read More

  • Shine Signs First European Carriers To Its Network-Level Ad Blocking Tech

    Shine Signs First European Carriers To Its Network-Level Ad Blocking Tech

    The ad-blocking wars are stepping up a gear today as mobile network-level ad blocker startup Shine has announced it’s signed its first European carriers to roll out its tech. Read More

  • Adestra Raises $7.2 Million For Marketing Software

    Adestra Raises $7.2 Million For Marketing Software

    UK-based Adestra has raised $7.2 million for its marketing technology, TechCrunch has learned. The new round of capital comes from the Business Growth Fund (BGF) and will be used to help Adestra expand in the U.S. Founded in 2005, Adestra bootstrapped and was able to develop a profitable business without outside capital. The team created solutions for brands, including MessageFocus, a… Read More

  • NYC Rises As A Hub For Software-As-A-Service Startups Crunch Network

    NYC Rises As A Hub For Software-As-A-Service Startups

    As the market continues to mature, and as we watch a blossoming of SaaS activity in New York City, we believe that NYC is poised to become a genuine leader in the formation of companies leading the next wave of enterprise transformation. Read More

  • “Native Commerce” Platform Okanjo Raises $1.7 Million

    “Native Commerce” Platform Okanjo Raises $1.7 Million

    A Milwaukee, Wisconsin-based startup called Okanjo, which offers publishers an alternative to native advertising with what it calls “native commerce,” has raised $1.7 million in new funding in a follow-on round from local angel investors, bringing the company’s total raise to date to $3.2 million. The additional funding will be used in part to launch Okanjo’s product… Read More

  • TellApart Buys Freshplum To Chase You With Personalized Shopping Discounts

    TellApart Buys Freshplum To Chase You With Personalized Shopping Discounts

    Promo codes are dangerous. Rather than seducing customers, people already planning to buy will find and use them to knock a few dollars off a retailer’s profits. But Google Ventures-backed startup Freshplum lets ecommerce sites offer personalized, exclusive discounts just to visitors who look like they wouldn’t make a purchase otherwise. Today, adtech powerhouse TellApart… Read More

  • Cross-Screen Ad Tech Startup Appier Raises $6M Series A From Sequoia Capital

    Cross-Screen Ad Tech Startup Appier Raises $6M Series A From Sequoia Capital

    Appier, an advertising technology startup, has raised a $6 million Series A from Sequoia Capital. The company, which is based in Taipei and has offices in Singapore and San Francisco, develops tech used for cross-screen targeted marketing across a wide range of devices, ranging from wearable tech to smartphones and tablet. Appier has previously raised seed funding of $1 million and its… Read More

  • Adblock Plus Now Blocks 8,600 Tracking Filters As Ad Tech Explodes

    Adblock Plus Now Blocks 8,600 Tracking Filters As Ad Tech Explodes

    The story of advertising online in the last year has significantly also been a story about the rise of ad tech — ways of serving users more relevant ads, and ways of monitoring how users have responded to them. Unsurprisingly, this has also translated into a big rise in tracking technology: Adblock Plus, the popular German-based open source project that creates browser extensions and… Read More

  • Turn’s Series E Round Further Boosts Ad-Tech Startups

    Turn’s Series E Round Further Boosts Ad-Tech Startups

    Venture investors may have turned their attention to earlier stage ad-tech companies at the right time now that big investments and strong IPOs could give their valuations a boost.  This morning, Turn announced an $80 million Series E round, which included investments by Fidelity Investments and RocketFuel. Read More