Adtech

Spotify this week launched a new tool called Showcase that allows artists to promote their work directly in the streaming app’s revamped Home feed introduced earlier this year. With Showcase, ar

Google is facing class-action style litigation in the Netherlands which accuses the adtech giant of breaching European privacy laws. It’s demanding Google stops tracking and profiling consumers

X, the company formerly known as Twitter, has been caught running unlabeled ads in users’ Following feeds, TechCrunch has learned and was able to confirm firsthand. While scrolling the Following

TikTok announced today it’s adding a new place for advertisers to reach its audience: within the search results page. The new ad buying type dubbed the “Search Ads Toggle” will allow

X says it has “delivered a decade’s worth of innovation focused on creating an engaging and healthy environment” since Elon Musk’s acquisition. Sure! Everyone knows that when you t

Meta made a remarkable claim in an announcement published today intended to give more clarity on its content recommendation algorithms. It’s preparing for behavior analysis systems “orders

French advertising technology giant Criteo has been issued with a revised fine of €40 million ($44 million) over failings to garner users’ consent around targeted advertising. The case in ques

AI chatbots have only just been put into consumers’ hands, but tech giants are rushing to monetize them. For instance, shortly after Bing Chat’s arrival, Microsoft began slipping ads into

After Snap’s stock took a hit from its weak first-quarter earnings, the company today made its pitch to advertisers at IAB’s NewFronts where it introduced new ad products and opportunities

Roku and Best Buy announced today that as part of their new first-to-market partnership, Roku gets access to Best Buy’s advertising platform. Also, Best Buy customers have exclusive access to Roku-b

Breef, a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which was debt) led by G

The IPO window is all but closed right now, but a few things appear still to be getting through the cracks and there are big sums attached to that. Today, Banzai — an engagement marketing startu

Litigation against Google and its parent entity Alphabet being brought in the U.K. on behalf of thousands of digital publishers — seeking up to £13.6 billion (~$16.3 billion) in damages on thei

An earlier version of this article incorrectly stated that Jasper’s valuation is $1.7 billion. It’s $1.5 billion; we regret the error.  As the enthusiasm around AI image and text generato

Rephrase.ai, a self-described synthetic media production platform, today announced that it raised $10.6 million in a Series A round led by Red Ventures with participation from Silver Lake and 8VC. CEO

Amazon wants Alexa owners to buy more things. That’s the clear impetus behind the new Alexa feature announced today at Amazon’s Accelerate conference, called Customers Ask Alexa, which let

More antitrust litigation targeting Big (ad)Tech: Google is being sued in the U.K. and the Netherlands where two suits have been announced today seeking damages on behalf of publishers who claim they

Falkon, a sales analytics platform that uses AI to attempt to show where successful product sales are occuring in an organization, today announced that it raised $16 million in a funding round led by

Just over a year after launching a major project targeting thousands of sites blatantly flouting cookie tracking rules in Europe, regional privacy campaign group noyb has fired off another batch of co

In the latest blow to the creepy ‘tracking-ads’ complex, French adtech giant Criteo has been found in breach of European Union data protection regulation and hit with a €60 million sanct