Hip online eyewear startup Warby Parker has, over the last two years, been partnering with boutiques to open “stores-within-stores,” or small Warby Parker showrooms, where customers could try on their eyeglasses in 3-D. These showrooms popped up in L.A., Nashville, San Francisco and many others. Today Warby Parker officially announced its first, flagship retail store in SoHo in New York City. → Read More
Some “focus” and consolidation afoot in the world of online eyewear sales. Prescription Eyewear, the parent company of GlassesDirect.com, high-end myOptique.com and SunglassesShop.com, has acquired LensOn.com, a Northern European leader in selling contact lenses online. → Read More
Olympus has consistently launched pretty hot concepts and has kept their innovation track strong with 76 patents so far in 2007. Would getting into digital display eye wear be that much of a stretch from their experience in digital cameras? Well, they have been thinking about it. Actually, Olympus hasn’t been the only ones dabbling in this nascent area. → Read More
Oakley apparently didn’t get the memo that their MP3-playing sunglasses, known as the Thump, are a flop. They’re ugly, feel weird, and are costly. But lucky for us, Oakley isn’t going to let the man get them down. They’ve announced a November 17th release date for their new sunglasses, the Thump Pro. Thump Pro is designed for athletes and performance-demanding individuals, who need… → Read More
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