Simple Contacts has launched a new service letting users try out new contact lenses for as little as $3.
The company launched a little over three years ago as a way for contact lens wearers to slash their refill costs, has now expanded into a service that offers users a chance to try out different lenses to see what might be a better fit.
Contact lenses are a big business. Just ask Warby Parker, which recently entered the market with their “Scout” brand for contacts.
“Warby will get a lot of people thinking about dailies, and that’s a great thing for eye health,” says Joel Wish, the founder and chief executive of Simple Contacts. “There are a lot of choices in the market already, and we help patients navigate that by giving them a a personalized lens recommendation and issuing a prescription all online.”
Users who want to try out a new contact lens prescription can take an online test and give certain information about the contacts they currently wear, according to Bharat Ayyar, the general manager at Simple Contacts. Once the test is complete, and the company is assured that a user’s prescription hasn’t changed, Simple Contacts will recommend a daily disposable lens that would be the right fit for a user.
“If you have any questions or issues you can text the doctor,” says Bharat. “You test to see that you see clearly. If you like them you subscribe to them and it’s super easy if you don’t like them you can go back to your old lenses.”
Simple Contacts argues that the price is far more affordable than a visit to the optometrist. In person consultations can cost as much as $200. “Going from $200 plus to get lenses to $3 to get lenses, it’s a huge difference,” says Bharat.
The launch of its new contact lens product isn’t the only change afoot at Simple Contacts. The company has also begun offering a broader array of prescription services under the Simple Health brand as it expands into other aspects of the health care market and looks to compete with companies like Hims, Roman, and NuRX.
“We started delivering birth control last November,” says Wish. “It’s a natural extension of what we’re doing. Our mission is to increase access to care. We’re doing that by making it more cost effective and convenient to get care online. Birth control is another product that’s restricted by the doctor.”
Using influencer marketing on YouTube, Instagram, Vimeo and TikTok, Simple Health has grown its subscriber base quickly over the course of the past year, says Wish.
“We do not need to be the first mover to win,” says Wish of the incredible competition from other prescription drug providers online. “Only a few hundred thousand patients getting birth control are getting it online out of 10 million.”
The market is massive and already Simple Health is generating revenue in the seven figures per-month, according to the company’s chief executive.
It’s all part of the plan to expand upon the technology stack for remote consultations that Simple Contacts built as it was growing the contact lens business.
“Adding other verticals is something we can add to the existing system,” says Wish. “We bought simplehealth.com first. The idea was that we could give you access to medications for chronic conditions. Contact lenses are unique in t hat they don’t require a pharmacy and are less complicated and it allowed us to build the infrastructure for virtual pharmacies.”