It may seem strange to think of productivity app Evernote as a platform, but with 20 million users and 9,000 apps built on the client, the three and a half-year old startup is a veritable apps ecosystem. Beyond this developer ecosystem, the company released five of its own simple and unique Evernote-based apps in the past year: Hello, an app that helps you remember people, Food, and app that helps you remember important meals, Skitch, an app that lets you communicate visually, Peek, an app that utilizes the iPad cover for a novel take on tutoring, and Clearly, an app that makes content easier to read within Evernote.
→ Read More
We caught up with Evernote’s Phil Libin after his talk at TechCrunch Disrupt Beijing and delved deeper into a theme that he’s touched upon many times when describing his vision of Evernote’s future — the idea of building a hundred year old company in the age of the acqui-hire and the quick flip.
→ Read More
A couple of weeks ago we wrote about Evernote’s new rumored venture round. It was a big one, said one source, putting them in the billion dollar valuation club.
Today they’ll officially announce that deal – $50 million in new funding led by Sequoia Capital, with participation from Morgenthaler Ventures. And while they didn’t quite get that billion dollar valuation people were whispering about, the company is still doing quite nicely, thank you. → Read More
Evernote is as hot as any startup in Silicon Valley, even if they don’t get quite as much press. Last year they raised $20 million from Sequoia Capital, on top of the $25 million they’d already raised.
The company is profitable with 70 employees, and has revenue of more than $1 million per month. Profitable enough, in fact, that it’s rumored they haven’t spent a penny of that $20 million venture round.
Even so, they’re close to raising a new round, we’ve heard from multiple sources. It’ll likely be in the $50 million range, and Sequoia Capital will once again lead. Our guess (and this is only a guess) is that at least some of this new round will be secondary, allowing the founders to take money off the table. → Read More
Evernote, the record-everything app for smartphones and desktops, is launching on Windows Phone 7 today. Built specifically for Windows Phone 7, this is Evernote’s 14th supported platform and looks as solid as every other Evernote release. The home panorama leverages Windows Phone 7 panels for notes, notebooks, tags, and recent notes. At the bottom of each screen is a context-aware Application Bar providing access to additional features. If you’re a Windows Phone 7 user, don’t delay: Evernote is free! → Read More
One of the best parts of the iPad 2 is the colorful, magical smart cover that comes as a peripheral. Lift the cover and your iPad turns on, drop it and it goes to sleep. It’s kind of addictive. But what if someone actually built an app around that fidgety behavior?
Well, Evernote just did. It’s called Evernote Peek, a free app for the iPad 2 that is designed around the smart cover. It is the first smart cover app, and it may even make you smarter. → Read More
May 2009: Evernote hits 1 million registered users
December 2009: Evernote hits 2 million registered users
May 2010: Evernote hits 3 million registered users
August 2010: Evernote hits 4 million registered users
November 2010: Evernote hits 5 million registered users
Today (6 June 2011): Evernote hits 10 million registered users → Read More
Evernote, once described to me as “my remote brain”, is releasing a new Google Chrome extension today to make clipping and saving webpages easier than ever. It’s optimized to grab the body of any blog post on any site. It automatically recognizes the structure of any post, and “captures it beautifully without any need for the user to select anything.” → Read More
Evernote for iPhone launched with the Apple App Store, and the app has ungone a number of evolutionary steps in the years since. Today Evernote is unveiling version 4 of their iPhone app and the changes, while maybe not revolutionary, are certainly substantial. The home screen, for example, is completely revamped to show snippets of notes making the app useful as soon as you launch it. → Read More
We created subscriptions for publishing apps, not SaaS apps.
—email attributed to Steve Jobs
There’s been so much confusion in the wake of Apple’s new subscription billing policy for apps that Steve Jobs felt the need to issue the proclamation above via his preferred method, a personal email. (It’s his version of the burning bush). While Apple’s new policy clearly states that all subscriptions for purchasing “content, functionality, or services in an app” must go through Apple, Jobs suggests that Apple will make a distinction between “publishing apps” and “SaaS apps” (software as a service). Apps like Salesforce or Evernote, for example, operate under an SaaS subscription, and are available to the same subscribers on the Web and other devices besides the iPhone.
Apple appears to be backtracking here. As I suggested on Friday in a Fly or Die video with Rhapsody’s president Jon irwin (who offers a music streaming subscription app on the iPhone), Apple’s initial broad-stroke rule may very well have been a trial balloon. The subscription billing system was obviously designed with media apps in mind, particularly publications. Maybe Apple won’t apply it to other types of subscription apps. Indeed, this latest email from Jobs appears to signal that Apple is adjusting to the market reaction. → Read More
Editor’s note: The following guest post is written by Phil Libin, CEO of Evernote, which is currently the No. 5 app in the Mac App Store. It also didn’t hurt that the app has been prominently featured by Apple.
We just finished our first week on the Mac App Store and it might have been the most important week in Evernote’s history. Here’s how it went and what we learned:
Over the past year, about 70% of Evernote’s new users came from mobile app stores, mostly iOS and Android. This led us to the understandable conclusion that mobile was the crucial thing that made a platform attractive to independent developers. Last week made us realize that the reality is a little bit more nuanced. It isn’t mobile that’s overwhelmingly important, it’s the app store. Until a week ago, all the good app stores just happened to be on mobile devices, but someone with a shiny new Macbook is just as eager to get the best apps as someone with a shiny new iPhone. → Read More