Adtech

Tracking-ads industry faces another body blow in the EU

It’s been over two years since a key piece of the tracking-ads’ industry’s consent collection apparatus was found to breach European Union’s data protection laws. Today the sur

Vibe helps small companies buy video ads on streaming services

As streaming apps and services are gradually showing more ads to viewers, adtech startup Vibe plans to help small businesses take advantage of that trend by letting them access that ad inventory with

Google launches AR beauty ads for lip and eye products

Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands

ByteDance’s video editor CapCut targets businesses with AI ad scripts and AI-generated presenters

CapCut, the ByteDance-owned video editing app that’s the company’s second to hit $100 million in consumer spending after TikTok, is now expanding into business tools. Known today for its e

TikTok scores sizable Disney deal including a content hub and publisher partnership

TikTok has landed Disney as its latest big-name publishing partner for its premium ad product, Pulse Premiere, announced earlier this year. The company will join other large publishers, including NBCU

Spotify’s new Showcase tool lets artists pay to promote their music in the Home feed

Spotify this week launched a new tool called Showcase that allows artists to promote their work directly in the streaming app’s revamped Home feed introduced earlier this year. With Showcase, ar

Google’s adtech targeted by Dutch class-action style privacy damages suit

Google is facing class-action style litigation in the Netherlands which accuses the adtech giant of breaching European privacy laws. It’s demanding Google stops tracking and profiling consumers

X, formerly Twitter, caught running unlabeled ads in users’ Following feeds

X, the company formerly known as Twitter, has been caught running unlabeled ads in users’ Following feeds, TechCrunch has learned and was able to confirm firsthand. While scrolling the Following

TikTok now lets brands buy ads that appear in the app’s search results

TikTok announced today it’s adding a new place for advertisers to reach its audience: within the search results page. The new ad buying type dubbed the “Search Ads Toggle” will allow

Want to pay less for your X ads? Just place them next to spam

X says it has “delivered a decade’s worth of innovation focused on creating an engaging and healthy environment” since Elon Musk’s acquisition. Sure! Everyone knows that when you t

Meta expects recommendation models ‘orders of magnitude’ bigger than GPT-4. Why?

Meta made a remarkable claim in an announcement published today intended to give more clarity on its content recommendation algorithms. It’s preparing for behavior analysis systems “orders

Adtech giant Criteo hit with revised €40M fine by French data privacy body over GDPR breaches

French advertising technology giant Criteo has been issued with a revised fine of €40 million ($44 million) over failings to garner users’ consent around targeted advertising. The case in ques

Google to experiment with ads that appear in its AI chatbot in Search

AI chatbots have only just been put into consumers’ hands, but tech giants are rushing to monetize them. For instance, shortly after Bing Chat’s arrival, Microsoft began slipping ads into

Snap announces tests of sponsored links in My AI, new ad products for Spotlight and Stories

After Snap’s stock took a hit from its weak first-quarter earnings, the company today made its pitch to advertisers at IAB’s NewFronts where it introduced new ad products and opportunities

Roku partners with Best Buy and its advertising business to get first-party shopper data

Roku and Best Buy announced today that as part of their new first-to-market partnership, Roku gets access to Best Buy’s advertising platform. Also, Best Buy customers have exclusive access to Roku-b

Breef raises $16M to match brands with marketing agencies

Breef, a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which was debt) led by G

Banzai, a marketing tech startup, acquires Hyros for $110M, raises $100M and goes public via a $580M SPAC

The IPO window is all but closed right now, but a few things appear still to be getting through the cracks and there are big sums attached to that. Today, Banzai — an engagement marketing startu

Adtech antitrust class damages claim filed against Google in UK — seeking up to $16.3BN

Litigation against Google and its parent entity Alphabet being brought in the U.K. on behalf of thousands of digital publishers — seeking up to £13.6 billion (~$16.3 billion) in damages on thei

AI content platform Jasper raises $125M at a $1.5B valuation

An earlier version of this article incorrectly stated that Jasper’s valuation is $1.7 billion. It’s $1.5 billion; we regret the error.  As the enthusiasm around AI image and text generato

Rephrase.ai lands fresh investment to grow its synthetic media platform

Rephrase.ai, a self-described synthetic media production platform, today announced that it raised $10.6 million in a Series A round led by Red Ventures with participation from Silver Lake and 8VC. CEO
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