Thanks to the increasing consumption of digital video — and the fact that many of the largest content providers now force viewers to watch ads within those videos (Hulu, YouTube) — the growth of digital video continues to be one of the fastest growing areas of the online advertising market. Naturally, that rising tide (which is expected to continue) has begun to carry a handful of the veteran… → Read More
isocket, a direct sales platform for premium online advertising, announced this morning that it has closed an $8 million Series A financing round, led by Foundry Group. New investor (and newly-launched firm) Costanoa joined existing investors Joel Yarmon of Draper Fisher Jurvetson, Jeff Clavier of SoftTech VC, Accelerator Ventures, Quest Venture Partners, Blumberg Capital and a number of angel… → Read More
Editor’s note: Eric Wheeler is CEO and co-founder of 33Across. He brings 20 years of experience leading successful Internet businesses to 33Across.
Much has already been discussed in the media regarding the threat that the $300 billion advertising industry faces if Congress passes a strict interpretation of Do Not Track. Most of the discussion has focused on how “adtech” companies would… → Read More
Back in 2009, Republic Project launched to give bands and labels a platform to sell pre-orders of new music direct to fans, while receiving 100 percent of the revenue. The platform essentially provided bands with a widget they could embed on their websites, blogs and social networks to share exclusive video from the road, the studio, and so on.
While the idea found a bit of traction with bands… → Read More
Some more consolidation in the adtech space: the German logistics, communications and postal giant Deutsche Post DHL has acquired IntelliAd, a German online marketing agency that specialises in optimizing search ad buys, as part of a larger strategy to make a bigger push into online advertising and marketing.
Financial terms of the deal were not immediately disclosed; we’ve contacted both… → Read More
A lot of adtech startups have focused their attention on ways to improve the process of measuring, buying and delivering online ads, but here’s an example of a company getting some traction for a solution to gain a better sense of how a company’s online activities relate to what customers do to interact with the company offline: the UK-based AdInsight, which connects a user’s browsing history… → Read More
We are seeing a lot of activity in the world of advertising technology — from funding rounds to new product launches — but it’s not all good news, and inevitably consolidation is coming, too: Peer39, an adtech provider based in New York and Israel, is getting bought by offline and online ad management and ad distribution company DG. The price: $15.5 million — roughly about half of what Peer39… → Read More
Ad-tech may not be the most obvious face of digital advertising, but in a world in which the role of big data is getting ever more essential to how things work, it is taking up an increasingly important role. One sign of that comes from the funding that ad-tech players are getting in this space: today, ad-tech startup Moat announced that it has picked up a $12 million investment led by the … → Read More
What’s behind all the shuffling going on at AOL lately? New CEO Randy Falco is moving the headquarters from Dulles, Va. to New York City, more layoffs are rumored at the dying dial-up business, and all the advertising businesses are now grouped together under the ominous name, Platform A. Falco is putting all of his advertising eggs into Platform A, which is made up of the collection of… → Read More
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