Google Apps Coming To Google+ ‘Within Days’; Company Taking A ‘Cautious Approach’ To APIs

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Nearing 1 Million Users, Path Stays The Course

Google+ SVP Vic Gundotra and Google Co-founder Sergey Brin took to the stage today at The Web 2.0 Summit in San Francisco to talk about their new social network and what exactly they’re up to these days.

Among other things, Gundotra touched on the success Google+ has seen since its launch, most notably that users have uploaded 3.4 billion photos over the last 90 days — a statistic which “blew his mind”. Because of this early success, much of which was unexpected, Gundotra said, Google has been focusing on scaling the social network to make sure that it works for all of its users.

As a result, Google+ has so far lacked integration with Google Apps, a feature many users have been clamoring to see. According to the Google SVP, the company “thought it would have more time” before it hit a scale and popularity in which these kinds of additions would become necessary.

With 40 million users, Google+ is already there. Gundotra said that Google Apps support on Google+ would be arriving “imminently”, which he later clarified by saying “within a few days”.

At the same time, developers have also been waiting for Google+ to make its APIs available for use, and many have wondered why the company hasn’t released them as of yet. The SVP said that the Google+ team has been taking a “cautious approach” to APIs and, though it might annoy some, they would not be rushing their APIs to the public’s hands.

“When we release an API we want developers to have high confidence that they can depend on Google”, he said.

Also of note: A la Twitter, Google+ will (in the next few months) be rolling out support for pseudonyms and other forms of identity, Gundotra said today. Google+ initially only allowed users to sign up using their real names, but it will be adding features in the near future that support other forms of identity, specifically pseudonyms and nicknames.

While Google+ had early on resisted the appeal for support for alternative identities, it seems to have changed course, understanding that some people do, in fact, have legitimate reasons to choose not to use their real name. In my case, it’s to avoid revealing my superpower. I’m sure many others feel the same way.

For more on Gundotra and Brin’s Q&A with Jon Batelle, check out Erick’s coverage here.