Wildfire, a platform for building viral marketing campaigns, has received $4 million in Series A funding led by Summit Partners with additional investors, including Jeff Clavier, Aydin Senkut and Gary Vaynerchuk, participating in the round.
Wildfire’s platform makes it relatively easy for marketers to create attractive, branded social media marketing campaigns (e.g. sweepstakes, contests, coupons, giveaways, quizzes, virtual gift campaigns and more) and to simultaneously publish them on Facebook fan pages, on company websites (integrated with Facebook Connect) and on Twitter.
A fbFund company, Wildfire launched its offering last year, reached profitability within 1 month of launching its product and won the fbFund twice. The company’s product has gained considerable popularity over the year as a dead simple way for brands to reach consumers across various social networks.
The startup has built up a very impressive roster of clients, including Pepsi, Sony, CNN, Universal, AT&T, Victoria’s Secret and even Facebook itself, which has used the service for multiple campaigns. The investment will be used for product development initiatives.
Wildfire, acquired by Google in 2012, is the global leader in social media marketing software, with over 21,000 paying customers worldwide, including 30 of the world’s 50 most valuable brands. Wildfire’s Social Marketing Suite combines best-of-breed social promotion and advertising software, robust mobile and desktop page management, messaging and sophisticated real-time analytics in one complete platform. Wildfire’s powerful and intuitive software allows creative marketers and non-technical managers alike to create social campaigns and pages, communicate with their social audience...