Muzu TV launches artist-controlled video site

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Dublin-based Muzu TV was one of the companies that demo’d at our recent TechCrunch Meetup in Dublin and, to be honest, I hadn’t expected such a a full-blown, well funded startup to emerge until I bumped into the smiling face of co-founder Mark French. Heading down to their office the next day, I realised that Muzu TV is attempting to pull off quite a big play.

I understand Muzu has raised $8 million dollars from Oyster Technology Investments, a venture fund formed by Bill McCabe, one of Ireland’s most successful technology entrepreneurs. Co-founded by Mark French and Ciaran Bollard, they have offices in Dublin, London and New York.

It has also been building a library of music related video content (documentaries, TV shows, interviews, tutorials, music videos, and classic music TV shows like The Tube). To that end they have signed a deal with major label Sony BMG which has a global artist roster including The Ting Tings, Foo Fighters, Kylie, Justin Timberlake, Beyonce and MGMT. They also have deals with over 200 international labels and content producers including Ministry of Sound, Defected Records, Cherry Red Records, Eagle Rock, SPV, Planet Rock Profiles, Hollywood Music Inc. and Ninja Tune. There are also deals in place with collection societies.

This is an ad-supported streaming music video site which enables artists, labels, festivals, venues, fans and any other music content owner to broadcast their music TV on the web, “legally” and at no cost. The legal aspect is key – the player is designed to protect copyright holders buy giving the artist control. So for instance, a fan can upload gig videos and cover versions, but because this is technically copyright to the band, they can both make money from the ad-revenue. If they don’t like the video, they can delete it. The band might even make revenue from someone’s cover version.

The ad-funded model is based around sharing display advertising revenue. Content partners can generate revenue from in-video advertising, and Muzu will pay you whether you are a major label or an unsigned band on a 50/50 rev share. They even have a studio in Dublin where bands can shoot videos.

Content partners and fans can create a branded channel of multiple video playlists, along with a personalised profile, messaging and fans or friends section. Anyone can embed their Muzu TV player (with all their video playlists) on their own sites and social networking pages, but there’s a catch. You have to register first. This feels like a barrier to distribution to me and I wonder how long that strategy will last. Baeble Music is a content partner which is using Muzu’s video player.

  • http://www.techcrunch.com/2008/07/15/muzu-tv-turns-artists-into-ad-men/ Muzu TV turns artists into ad-men

    […] Read the rest of this entry on TechCrunch UK & Ireland […]

  • jason

    the player is developed by Muzu

  • jay

    ha,ha Finally competition for youtube. Its good that they award content creator aswell.

    Jay
    web-based p2p file sharing at FilesWire.com

  • Vid-Biz: NBC, ABC, FOX « NewTeeVee

    […] Muzu TV Raises $8 Million; the ad-supported music video service gets funding from Oyster Technology Investments. (TechCrunch UK) […]

  • MR

    Great that there finally is a site that rewards the bands for their content rather than just rip us off.

  • vladski

    There seem to be a few busiensses moving into the broad space. It’ll be interesting to see what pans out over the next year.

  • http://www.jazzbiscuit.com/2008/07/17/its-a-jazz-shaped-interweb-45/ Jazz Biscuit: » It’s a jazz shaped interweb

    […] their music TV on the web, “legally” and at no cost. Pointless youtube clone or much more? Techcrunch UK article. […]

  • http://digitalmediaisland.com/2008/07/24/muzu-tv-on-techcrunch-in-case-you-missed-it/ Digital Media Island » Blog Archive » MUZU TV on TechCrunch: In case you missed it…

    […] more here on Tech Crunch UK and here for the main TechCrunch […]

  • http://garyandrews.wordpress.com/2008/07/30/a-brief-musical-interlude/ A brief musical interlude « Gary Andrews

    […] Techcrunch has been pretty complementary about Muzu and its nice to see YouTube and MySpace get a bit of competition in the music stakes, and music PRs could definitely find it useful, if it takes off. Thankfully, nobody’s uploaded Diamond Lights to the site yet either. […]

  • http://eu.techcrunch.com/2010/01/25/music-video-site-muzu-tv-syndicates-with-aol-bebo-telegraph-media-group-and-others/ Music video site Muzu TV syndicates with AOL, Bebo, Telegraph Media Group and others

    […] Dublin-based music video site, Muzu TV (see previous TCEU coverage), has announced that its signed syndication deals with a number of major publishers, including AOL […]

  • http://hookedontronics.net/featured/oh-no-muzutv-launches-music-video-jukebox-at-same-time-as-youtube/ Oh No. MuzuTV Launches Music Video Jukebox At Same Time As YouTube | Hooked On 'Tronics

    […] appears to be the case for Dublin-based music video site, Muzu TV (see previous TCEU coverage), which today launched its new music video jukebox feature. A sort of Spotify-for-video, it’s […]

  • http://reinstein.tv/?p=3792 Oh No. MuzuTV Launches Music Video Jukebox At Same Time As YouTube | The Civic Beacon- Musings on Politics, Finance, Media, Culture, Celebrity, Gossip, Michael Reinstein, AtCost.com

    […] appears to be the case for Dublin-based music video site, Muzu TV (see previous TCEU coverage), which today launched its new music video jukebox feature. A sort of Spotify-for-video, it’s […]

  • http://www.expertsdevelopers.com/nightmare-muzu-tv-launches-music-video-jukebox-just-as-youtube-gets-in-on-the-action/ Nightmare! Muzu TV launches music video jukebox just as YouTube gets in on the action | Experts Developers

    […] appears to be the case for Dublin-based music video site, Muzu TV (see previous TCEU coverage), which today launched its new music video jukebox feature. A sort of Spotify-for-video, it’s not […]

  • http://tech.shaileshpatel.net/2010/02/oh-no-muzutv-launches-music-video-jukebox-at-same-time-as-youtube/ Oh No. MuzuTV Launches Music Video Jukebox At Same Time As YouTube | Technology Blog By ShaileshPatel.Net

    […] appears to be the case for Dublin-based music video site, Muzu TV (see previous TCEU coverage), which today launched its new music video jukebox feature. A sort of Spotify-for-video, it’s […]

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