Nielsen

Today, Nielsen announced that Roku plans to enable four-screen measurement across desktop, mobile, connected TV and traditional TV. This is the first time Roku will use the digital methodology, Nielse

Amazon and data measurement firm Nielsen have sealed a three-year deal for measuring the ratings of Prime Video’s “Thursday Night Football” (TNF). Nielsen said this would be the first time t

There is an obnoxious amount of streaming content these days. Ninety-three percent of Americans plan on either increasing their paid streaming services or making no change to their existing plans, acc

Because streaming services only release viewership numbers selectively, and because each one uses its own methodology, it can be hard to compare the popularity of different streaming shows and movies.

Nielsen is updating its TV ratings to reflect a world which audiences are watching TV both live and on-demand, across a variety of different streaming services and devices. While the firm has long pro

Audience measurement company Nielsen announced today that it plans to change the methodology behind its digital products, including Digital Content Ratings, Total Content Ratings, Digital in TV Rating

Jüsto, the Mexico City-based, delivery-only grocery store chain, has raised another $12 million in financing as it looks to expand its now pandemically relevant business of “dark stores”

The significant increases in TV watching and streaming services that were seen during the COVID-19 lockdowns in the U.S. may represent the new normal, new data from Nielsen suggests. During the height

With U.S. consumers asked to refrain from social gatherings and shelter-in-place at home due to COVID-19, media consumption is prepared to boom. Based on Nielsen data from prior major crises in recent

Measurement firm Comscore announced this morning a partnership with Amazon-owned game-streaming site Twitch. The deal will see Comscore measuring video streaming activity across Twitch, including gami

Streaming eats up a big chunk of viewers’ time, though it’s still outweighed by traditional linear TV. That’s according to the latest Total Audience Report from Nielsen — its first

Music streaming services have already delivered a new high of half a trillion (507.7 billion) on-demand streams in the first half of 2019, according to Nielsen’s mid-year Music Report released t

The number of U.S. households without a traditional cable or satellite TV subscription that instead receive broadcast stations using a digital antenna has jumped by nearly 50 percent over the past 8 y

Americans are regularly checking a second screen while watching TV, according to a new report from Nielsen that examined the media consumption habits of U.S. adults in the second quarter of 2018. Toda

With the rise of streaming services and the trend toward cord cutting, the way U.S. consumers are watching video is also changing. Today, more than two-thirds of U.S. homes have devices that are able

In the second quarter, the adoption of smart speakers — like Amazon Echo and Google Home devices — grew to 24 percent in the U.S., up from 22 percent the prior quarter, according to new da

If you’ve been wondering why every major media platform has been doubling down on its video efforts in recent months, Nielsen’s new report has the answer. According to the firm’s res

Jake Bright Contributor Share on Twitter Jake Bright is a writer, author and advisor with a focus on global business, politics, and technology. From 2017 to 2020, he was a contributing writer and advi

U.S. album sales declined in 2017 as streaming continues to grow, according to Nielsen’s year-end music report released this week. The report found that album sales, including both digital and p

Netflix definitely has a hit show on its hands with the recent release of Stranger Things 2. According to new data this week from Nielsen, which only recently began measuring subscription video on dem