Nielsen

U.S. adults now spend nearly 6 hours per day watching video

If you’ve been wondering why every major media platform has been doubling down on its video efforts in recent months, Nielsen’s new report has the answer. According to the firm’s res

African VC TLcom Capital invests $5M in Nigerian data analytics firm Terragon Group

Jake Bright Contributor Jake Bright is a writer and author in New York City. He is co-author of The Next Africa. More posts by this contributor African tech leaders Fope Adelowo, Ken Njoroge, Tayo Ovi

On-demand streaming now accounts for the majority of audio consumption, says Nielsen

U.S. album sales declined in 2017 as streaming continues to grow, according to Nielsen’s year-end music report released this week. The report found that album sales, including both digital and p

Over 15 Million watched the ‘Stranger Things 2’ premiere by its third day on Netflix

Netflix definitely has a hit show on its hands with the recent release of Stranger Things 2. According to new data this week from Nielsen, which only recently began measuring subscription video on dem

Nielsen will use Gracenote’s smart TV data for ad targeting

Nielsen is expanding its Marketing Cloud by plugging in smart TV viewership data from Gracenote. Kelly Abcarian, senior vice president of product leadership at Nielsen, explained that the goal is to b

Nielsen will now measure TV audiences on Netflix

Nielsen is hoping to make the viewership numbers for the shows airing on streaming services a little less of a mystery. The company is today announcing a new service, Nielsen Subscription Video On Dem

Younger consumers use two or more apps for streaming music, mobile messaging, says Nielsen

Millennials' reputation for a lack of brand loyalty extends to digital services, according to a new report out from Nielsen this morning. The measurement firm's latest study looks into how the generat

Nielsen announces new division to measure esports sponsorships

Another sign that e-sports are turning into a big business: Nielsen is launching a new division focused providing research and consulting to the industry. The measurement firm already has a unit focus

Nielsen’s TV ratings now include Hulu and YouTube TV

Nielsen is taking a big step in measuring streaming TV today with the addition of Hulu and YouTube TV to its ratings. Nielsen’s President of Product Leadership Megan Clarken said that the compan

SimilarWeb raises $47M at valuation approaching $800M to take on Nielsen in digital market intel

Companies are increasingly dependent on digital platforms for their business growth, and that is giving a boost to analytics firms that are helping them make better sense of that digital landscape. Si

Nielsen: on-demand audio streaming hits record high, is up 62.4% over last year

A new report from Nielsen out this week paints a picture of the booming on-demand audio streaming business, pointing to a significant increase in consumers’ use of streaming services and record

Crunch Report | Sprig Is Shutting Down

Sprig is shutting down, Sergey Brin is building a giant airship, Nielsen's latest data show a ton of people still watch content on TV and bitcoin experiences an outage from all the bitcoin ups and dow

Nielsen: over 92% of viewing among U.S. adults still happens on the TV screen

U.S. consumers may be cutting the cord with pay TV, but that doesn’t mean they’ve stopped watching the big screen, according to new data released by Nielsen this morning. In a report detai

Pinterest opens up autoplay videos in home feed and search with new measurement tools

Pinterest is adding another ad to its array of products, now allowing advertisers to publish video advertising that will automatically play in the home feed and search, as it continues to bulk up and

Now part of Nielsen, Gracenote has unified its video, music and sports databases

Media metadata company Gracenote is looking to be the one-stop data provider for TV providers, device manufacturers and various media distribution services. To do so, the company has unified its vast

Facebook & Google dominate the list of 2016’s top apps

Mobile applications from Facebook and Google dominated the new list of the year’s top apps released today by Nielsen . Not surprisingly, Facebook again grabbed the number one spot on the list, w

Nielsen will acquire Tribune-owned Gracenote for $560M

Tribune Media Company announced today that it has agreed to sell Gracenote (which provides metadata around TV, music and other media) to Nielsen. Gracenote says it provides the data for 12 million mov

Audience Measurement Consolidates As ComScore Closes $768M Rentrak Acquisition

Some more consolidation in the online measurement and analytics space: today comScore has announced that it has closed its $767.7 million deal to acquire Rentrak in an all-stock deal that brings toge

Nielsen: Music Streams Doubled In 2015, Digital Sales Continue To Fall

2015 was a good year for streaming services, according to Nielsen's year-end Music report out now. In 2015, on-demand streaming services grew to 317 billion streams - that's a doubling from 2014, whic

Time Spent In Apps Up 63 Percent Over Past Two Years, But Apps Used Monthly Show Little Change

Today’s app stores each may host well over a million apps, but consumers only use roughly 26 or 27 of these per month, according to new data from Nielsen out today. However, the time they spen
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