customer retention

The yardstick for measuring performance has changed, but changing startup performance standards mean that we need a new baseline for ‘fast growth.’

As growth becomes more elusive, a new set of software product benchmarks emerges

Thousands of startups have experimented with infinite variations and tweaks to their growth funnel. Why try to reinvent the same foundation?

The 3 stages of building world-class growth funnels

SaaS companies are like leaky rowboats: if retention rates don’t overcome customer churn, you will take on water and sink to the bottom.

TechCrunch+ roundup: SaaS benchmarks, TikTok strategy, milestone-based fundraising

Understanding shifts in how buyers are researching, evaluating, selecting and purchasing software is critical to accelerating growth.

SaaS leaders: Use customer insights to accelerate growth during a downturn

As companies cut costs to extend their runways, here’s how product managers can make the most of a tough situation.

5 product management tips that can help startups thrive in 2023

It doesn’t matter what kind of web site it is, the “customer journey” has always been important, otherwise you lose that engagement and the end result can hit the bottom…

TheyDo fires the starting gun on the race to own the customer journey

When it comes to efficient growth, bootstrapped startups have a leg up, Capchase’s recent Pulse of SaaS report shows.

Efficient growth? No problem, bootstrapped startups say

New business is critical to growth, but there are no guarantees that a first-time customer will become a lifetime customer.

During a recession, look to drive growth through customer retention

For SaaS companies, net dollar retention is on investor radar more than ever. But it shouldn’t eclipse gross dollar retention.

You shouldn’t skim over gross dollar retention

There’s no such thing as a perfect onboarding experience. But when done right, the impact of good onboarding can be massive.

10 onboarding improvements that cut our customer churn by nearly 3x

Ocurate believes lifetime value is a better prediction of how much profit a customer will bring to the company. 

Ocurate raises $3.5M to show customer lifetime value for B2C companies

Not all startup growth is equal, and there are a few key aspects that make the difference between a startup reaching its full potential or falling short.

5 factors that can make or break a startup’s growth journey

Cohort analysis is a way of evaluating your business that involves grouping customers into “cohorts” and observing how they behave over time.

Use cohort analysis to drive smarter startup growth

Customer Success needs to be structured to scale. And it needs to be top-of-mind from day one. Here is a look at the data and strategic rationale for launching CS…

Customer success isn’t an add-on – Start early to win later

Your customers don’t really want to cancel. At least, not all of them. Between 15 and 30 percent of customers leave for reasons that are within your control. Tapping into…

6 steps to reduce churn for high-volume subscription companies