customer retention
As growth becomes more elusive, a new set of software product benchmarks emerges
The yardstick for measuring performance has changed, but changing startup performance standards mean that we need a new baseline for ‘fast growth.’
Thousands of startups have experimented with infinite variations and tweaks to their growth funnel. Why try to reinvent the same foundation?
TechCrunch+ roundup: SaaS benchmarks, TikTok strategy, milestone-based fundraising
SaaS companies are like leaky rowboats: if retention rates don’t overcome customer churn, you will take on water and sink to the bottom.
SaaS leaders: Use customer insights to accelerate growth during a downturn
Understanding shifts in how buyers are researching, evaluating, selecting and purchasing software is critical to accelerating growth.
5 product management tips that can help startups thrive in 2023
As companies cut costs to extend their runways, here’s how product managers can make the most of a tough situation.
TheyDo fires the starting gun on the race to own the customer journey
It doesn’t matter what kind of web site it is, the “customer journey” has always been important, otherwise you lose that engagement and the end result can hit the bottom…
When it comes to efficient growth, bootstrapped startups have a leg up, Capchase’s recent Pulse of SaaS report shows.
During a recession, look to drive growth through customer retention
New business is critical to growth, but there are no guarantees that a first-time customer will become a lifetime customer.
For SaaS companies, net dollar retention is on investor radar more than ever. But it shouldn’t eclipse gross dollar retention.
10 onboarding improvements that cut our customer churn by nearly 3x
There’s no such thing as a perfect onboarding experience. But when done right, the impact of good onboarding can be massive.
Ocurate raises $3.5M to show customer lifetime value for B2C companies
Ocurate believes lifetime value is a better prediction of how much profit a customer will bring to the company.
5 factors that can make or break a startup’s growth journey
Not all startup growth is equal, and there are a few key aspects that make the difference between a startup reaching its full potential or falling short.
Cohort analysis is a way of evaluating your business that involves grouping customers into “cohorts” and observing how they behave over time.
Customer Success needs to be structured to scale. And it needs to be top-of-mind from day one. Here is a look at the data and strategic rationale for launching CS…
6 steps to reduce churn for high-volume subscription companies
Your customers don’t really want to cancel. At least, not all of them. Between 15 and 30 percent of customers leave for reasons that are within your control. Tapping into…
