Jonathan Metrick

Contributor

Jonathan Metrick is the chief growth officer at Sagard & Portage Ventures, where he helps build some of the world’s leading fintech companies.

Jonathan Metrick

As we wrap the year, it’s become clear that “normal” is a thing of the past. This is a reality growth marketers live in everyday. What worked yesterday may not…

3 disruptive trends that will shape marketing in 2022

Cohort analysis is a way of evaluating your business that involves grouping customers into “cohorts” and observing how they behave over time.

Use cohort analysis to drive smarter startup growth