Vijay Sundaram

Contributor

Vijay Sundaram is chief strategy officer at Zoho, where he drives corporate strategy, execution, channel management, business development and enterprise sales. He is a prior entrepreneur and company founder, in cloud supply chain software, mobile advertising technology, and renewable energy.

Vijay Sundaram

Companies employing subscription licensing have grown between three and four times faster than the S&P 500 over the past 12 years.

It’s time for a heat check on the subscription economy and its proposed value to customers

New business is critical to growth, but there are no guarantees that a first-time customer will become a lifetime customer.

During a recession, look to drive growth through customer retention

There is still too much gray area in the rules to enforce antitrust law, but with a few changes to the approach, good intentions may lead to new policy, penalties…

Can Biden really crack down on tech monopolies?

Featured Article

We must end the era of adjunct surveillance

To anyone paying attention, it has become painfully evident that the surveillance pendulum has swung too far.

12:02 pm PST • December 17, 2020
We must end the era of adjunct surveillance