AR
“It is difficult to find a project manager who is willing to take the risk to implement bleeding-edge tech on their project,” said Heinrich Gröller, a partner at Speedinvest.
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Reggie Fils-Aimé talks web3, AR and his gaming SPAC
In February 2019, Reggie Fils-Aimé announced that he would be leaving Nintendo after 16 years — 13 of which were spent as the president and COO of the company’s North American division. It was a fruitful run, filled with more ups (Wii, Switch) than downs (Wii U) during a time of tremendous growth for the…
Snap unveils a Cameo partnership, new ad format and more original programming
Building on the stream of announcements around creators and AR from its Partner Summit last week, Snap today introduced several more initiatives across advertising and content during its presentation at…
Snap partners with Live Nation to launch AR experiences at select concerts and festivals
Snap is partnering with Live Nation to enhance the experience of going to concerts and festivals via its AR technology. The company says the multiyear partnership with Live Nation will…
Camera IQ launches support for AR effects within TikTok’s Effect House platform
Camera IQ announced today that it has launched support for AR effects within TikTok’s AR development platform Effect House, which allows creators to build AR effects for use in its…
A startup called ImagineAR has launched FameDays.com and the FameDays mobile app to allow fans to enjoy life-size “hologram” video messages from famous athletes and celebrities. Among the AR celeb…
TikTok launches its own AR development platform, Effect House
Last August, TechCrunch noted TikTok was working to build its own augmented reality (AR) development platform called Effect House, which would allow creators to build AR effects for use in…
Mojo Vision takes another step toward AR contact lenses with new prototype
We’ve known Mojo Vision’s journey to market was going to be a long and deliberate one since we saw an early prototype in Las Vegas a number of CESes ago.…
Snap this morning confirmed that it has acquired NextMind for an undisclosed sum. The Paris-based startup is best known for its self-titled controller, which utilizes brain signals to move images…
Snapchat’s new feature lets creators build AR experiences for landmarks in their communities
Snapchat is launching a new feature called “Custom Landmarkers” that lets creators build unique AR experiences for local places they care about, the company announced on Wednesday. The company says…
This Week in Apps: Apps blocking Russia, Walmart adds virtual try-on, Netflix’s trivia game
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues…
Beem, an app that lets you livestream yourself in AR, raises $4 million
What’s the next step beyond Zoom calls and FaceTime? How about beaming yourself from one device to another in real time using augmented reality? That’s the premise behind a startup…
Apple source code references ‘realityOS’ for potential VR/AR headsets
The operating system powering Apple’s rumored virtual or augmented reality headset may be called realityOS, according to multiple sources in recent GitHub open source code and App Store upload logs.
Mozilla is shutting down its VR web browser, Firefox Reality
A top VR web browser is closing down. Today, Mozilla announced it’s shutting down its Firefox Reality browser — the four-year-old browser built for use in virtual reality environments. The…
The internet is undergoing a drastic facelift, but the journey to get to the internet of the future is so complex that companies are struggling to find people who can…
Pinterest’s AR shopping feature expands to include furniture and home décor
A new Pinterest feature will allow consumers to see what furniture or other home décor items will look like in their own home, using augmented reality (AR). Similar technology has…
Frankly, it would be a bigger surprise at this point if Google wasn’t baking up its own AR headset. Per a new report from The Verge, the company is said…
Niantic buys gameplay recording app Lowkey to improve its in-game social experience
Niantic has acquired another company to help build out its augmented reality platforms: Lowkey, an app you can use to easily capture and share gameplay moments.
This Week in Apps: Twitter launches livestream shopping, Netflix snags new games, Tile gets acquired
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues…
Apple’s mixed reality headset may be a standalone device
Apple’s long-rumored mixed reality headset will be powered by two processors, according to renowned analyst Ming-Chi Kuo. In Kuo’s latest research report, and won’t need to be tethered to an…
VR glove startup says Meta’s recently unveiled prototype is ‘substantively identical’ to their own device
Facebook, errr Meta, showed off a new prototype haptic feedback glove yesterday, which they detailed could eventually bring a new generation of AR/VR users closer than they’ve ever been to…
Qualcomm today launched a new developer platform for building head-worn augmented reality experiences: the Snapdragon Spaces XR Developer Platform. The only supported hardware for the platform is currently Lenovo’s ThinkReality…
Facebook reports revenue miss, plans to break out AR/VR top lines
U.S. social networking giant Facebook reported its Q3 financial results today after the bell. It reported $29.0 billion in total revenue and earnings per share of $3.22, calculated on a…
Facebook Messenger is adding new AR experiences for group video calls
Facebook Messenger is rolling out new augmented reality (AR) experiences to video calls and Messenger Rooms, the platform’s videoconferencing feature. The company notes that the new “Group Effects” feature will be…
Snap is launching a global studio to develop branded AR experiences
Snap announced on Tuesday that it’s launching a global creative studio to help brands develop augmented reality (AR) advertising and experiences. The new studio is called Arcadia and aims to…
Google brings its 3D ‘Pocket Gallery’ art exhibition experiences to the web
Google’s Arts & Culture team launched its “Pocket Gallery” experiences in 2018 to allow AR-enabled smartphone users to view artwork from artists like Johannes Vermeer for the first time in…
Seven years after raising $542M at a $2B valuation, Magic Leap raises $500M at a $2B valuation
Magic Leap has had one hell of a journey, and to their credit, it seems investors are still addicted to giving them money. The augmented reality startup announced today that…
Xiaomi is challenging Facebook in the wearables arena by launching its own smart glasses. The device won’t only be capable of taking photos, but also of displaying messages, notifications and…
TikTok is building its own AR development platform, TikTok Effect Studio
Both Facebook and Snap offer tools that allow developers to build out augmented reality (AR) experiences and features for their own respective family of apps. Now, TikTok is looking to…
This weekend, all of your friends morphed one by one into animated, Pixar-inspired characters. This isn’t a fever dream, and you’re not alone. On Thursday, Snapchat released a Cartoon 3D…
