AR

Google brings Halloween to life using augmented reality

There’s an AR ghost on Google Search. There’s a dancing skeleton, set of creepy jack-o’-lanterns, and costumed cats and dogs, too. Ahead of Halloween weekend in the U.S., Google has

7 investors discuss augmented reality and VR startup opportunities in 2020

For all of the investors preaching that augmented reality technology will likely be the successor to the modern smartphone, today, most venture capitalists are still quite wary to back AR plays. The r

This Week in Apps: Apple’s big event, lidar comes to iPhone, Android gets a new IDE

Welcome back to This Week in Apps, the TechCrunch series that recaps the latest OS news, the applications they support and the money that flows through it all. The app industry is as hot as ever, wi

Snapchat among first to leverage iPhone 12 Pro’s LiDAR Scanner for AR

Apple introduced its latest flagship iPhone models, the iPhone 12 Pro and 12 Pro Max, at its iPhone event on Tuesday. Among other things, the devices sport a new LiDAR Scanner designed to allow for mo

Amazon launches an AR app that works with new QR codes on its boxes

Amazon has quietly launched a new augmented reality application that works with QR codes on the company’s shipping boxes to create “interactive, shareable” AR experiences. Called sim

Facebook is launching smart glasses in 2021, its ‘next step’ to an AR device

At Facebook’s first big event since moving away from the Oculus brand and rebranding its AR and VR efforts as “Facebook Reality Labs,” it announced a new consumer wearable and dove i

Amazon rolls out a new AR shopping feature for viewing multiple items at once

Amazon is rolling out a new augmented reality shopping tool, Room Decorator, that will allow you to see furniture and other home décor in your own space. While the retailer had experimented with AR t

Report: Apple quietly acquired Israel’s Camerai, formerly Tipit, a specialist in AR and camera tech

Apple is well known for picking up smaller startups on the hush-hush to augment its business, and today news leaked out about the latest of these… nearly two years after the fact. Sometime betwe

Etsy adds an AR shopping feature on iOS designed for use with wall art

Retailers like Target, Home Depot, Wayfair, IKEA, and others have embraced augmented reality to help shoppers make decisions about products they’re interested in by visualizing the items in thei

Google’s latest experiment encourages social distancing through AR

Several months into this pandemic, you can no doubt already eyeball six feet/two meters with the best of them. But if you’re still having trouble — and happen to have an Android device handy — G

Sketchfab launches team platform to share and collaborate on 3D models

Sketchfab is enabling multiplayer mode today with a new Sketchfab for Teams feature. The startup lets you share 3D models with other people in your company so that they can view, edit and download mod

AR is the answer to plummeting retail sales during lockdown

The so-called retail apocalypse may seem inevitable, but in these challenging times, it is more important than ever to look at how technology can turn the tide.

Samsung hints at AR ambitions, shows off prototype glasses

What a weird Samsung press conference. The company didn’t waste time on the familiar. Things like Galaxy phones and washing machines got little love onstage tonight. Instead, the company was focused

The sorry state of AR startups in 2019

Even when Apple telegraphs its hardware strategy, it’s proving to be nearly impossible for startups to beat them. The company’s executives have been motioning interest in following their r

Wayfair’s app adds 3D visualization tools, including interactive photos & a room planner

Home furnishing retailer Wayfair was among the first to adopt AR technology as a means of helping people better visualize furniture and accessories in their own home, ahead of purchase. Today, the com

Here’s where top gaming VCs are looking for startup opportunities

With cross-platform experiences like Fortnite and PUBG, in-game socializing environments, and subscription-based cloud gaming services from Playstation, Google, Amazon, and others, the gaming industry

Another high-flying, heavily funded AR headset startup is shutting down

While Apple and Microsoft strain to sell augmented reality as the next major computing platform, many of the startups aiming to beat them to the punch are crashing and burning. Daqri, which built ente

YouTube’s new AR feature lets you virtually try on makeup while watching videos

Earlier this summer, YouTube announced its plans for a new AR feature for virtual makeup try-on that works directly in the YouTube app. Today, the first official campaign to use the “Beauty Try-

Facebook is exploring brain control for AR wearables

Facebook this morning issued a lengthy breakdown of recent research into BCI (brain-computer interface) as a means with which to control future augmented reality interfaces. The piece coincides with a

AR headsets promise new enterprise productivity, but can the startups building them survive?

Just as the Bluetooth headset ushered in an era of hands-free calling, AR startups are trying to convince manufacturing startups that AR headsets will bring new efficiencies with hands-free computing.
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