AR

If this had been announced exactly a week prior, it would have been easy to mistake for some corporate April Foolery. Dyson, however, assures us that augmented reality vacuuming is real and coming in

Shader aims to challenge industry heavyweights like Snap’s AR development platform Lens Studio and TikTok’s Effect House, with its no-code AR creation tool that generates custom effects, 2D ma

A lot has changed at HTC in the decade since a small team broke off to form its mixed reality division. In fact, it’s a fundamentally different business in several meaningful ways. For one thing, yo

Over the past week, a number of people have reported returning their Vision Pros for a number of reasons, including issues around headset comfort and sickness. Returns are par for the course with any

The Vision Pro, Apple’s first mixed-reality headset, is undeniably impressive from a technical perspective. It reflects a carefully considered, thoughtful (albeit pricey) approach to AR/VR, whil

In 2000, Paradox Press published “Reinventing Comics: How Imagination and Technology Are Revolutionizing an Art Form.” The book was Scott McCloud’s follow-up to his seminal 1993 work, &#

Last night, I fell asleep under the stars, the chirp of crickets intermingling with the old radiator’s whistle off in the distance. I just finished an episode of Justified: City Primeval on the big

At its WWDC 2023 conference, Apple took the wraps off the Vision Pro, its long-rumored augmented reality (AR) headset. The Vision Pro is one of Apple’s most ambitious products to date — on

More than anything, Apple’s Vision Pro is a beginning. There are moments while using it that feel like a porthole into a different world and — just maybe — the future. It’s imperfect,

Just ahead of CES, Qualcomm today announced the next generation of its Snapdragon XR platform, the aptly named XR2+ Gen 2. The new system-on-a-chip promises up to a 4.3K resolution per eye at 90 frame

Apple’s and Google’s move into smart augmented reality several years ago, creating ways for people to use their smartphone cameras to identify everyday objects to interact with them, put t

We’re well past the revelation that automakers are software companies. But as the industry deepens its software roots, firms are still figuring out which upgrades they’ll charge for — an

Five weeks ago, Magic Leap CEO Peggy Johnson joined me onstage at Disrupt. Much of the conversation focused on the augmented reality hardware company’s full pivot into enterprise applications with t

Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands

Snap is partnering with edtech company Inspirit to bring augmented reality into classrooms to help students better understand STEM lessons, the company announced on Wednesday. The two companies are wo

Back in April, Mojo Vision announced a new $22.4 million Series A. Six months later, the round has nearly doubled to $43.5 million, courtesy of New Enterprise Associates (NEA) and Khosla Ventures, who

However this all plays out, 2023 will almost certainly be regarded as a pivotal year for AR and VR. After years of waiting for the category to have its iPhone moment, Apple finally unveiled the Vision

Meta’s Quest Pro arrived to a mixed reaction when it launched late last year. The consensus — if one can be found — was that the headset presented some impressive technological leaps ove

Update: Meta’s moved the start time by 30 minutes to 10:30AM PT/1:30 PM ET. No explanation why, but the sun’s blazing on the presentation area, and crowds are milling about. If you’r

Snap is closing down a division of its company designed to offer its AR expertise to enterprise customers. The initiative, called AR Enterprise Service, or ARES, was announced in March of this year, a