Google adopts a new approach to bring its AR service to China

Google has adopted a novel way to do business in China, where its online services continue to be censored, after it partnered directly with three OEMs to bring its augmented reality service to the cou

LiveLike raises $9.6M to get more broadcasters streaming in VR

LiveLike, a startup that powers VR streaming experiences for broadcasters like FOX Sports and Sky, has raised a $9.6M Series B round led by Greycroft Partners and Lepe Partners. This brings total fund

Apple, LG and Valve did not invest in OLED display maker eMagin

Update: A source very close to Apple says that the company has not invested in OLED display maker eMagin — and, according to a statement eMagin has now also published, nor have Valve and LG: &#

The NYT debuts its first augmented reality-enhanced story on iOS

Apple’s investment in AR technologies has been ushering in a new wave of apps, from those that let you perform more practical tasks – like visualizing furniture placement in rooms –

Sources: Apple is acquiring music recognition app Shazam

Update: this story has now been confirmed. As Spotify continues to inch towards a public listing, Apple is making a move of its own to step up its game in music services. Sources tell us that the comp

Mapbox acquires augmented reality activity tracking app Fitness AR

Open-source mapping platform Mapbox has acquired activity tracking app Fitness AR, which allows users to view runs, hikes or cycling routes from Strava superimposed on a 3D map of the terrain.

AWS launches Amazon Sumerian to build AR, VR and 3D apps quickly

We’d heard months ago that Amazon would be using its Re:Invent AWS event to roll out some a new service related to building in mixed reality — augmented reality and virtual reality. And on

Black Eyed Peas’ graphic novel, ‘Masters of the Sun,’ gets the AR treatment

Black Eyed Peas frontman took heed of Steve Jobs’ “think different” but perhaps more so, he has kept it all the way 100 by being fresh and original — the core values of golden-ag

Apple could reportedly add TrueDepth features to the rear iPhone camera

Apple has packed a ton of sensors into the notch of the iPhone X. The TrueDepth camera system powers many features, from Face ID to face-tracking technology using ARKit. It also lets you do selfies in

First Minute Capital joins $5.8M seed for AR treasure hunt game Snatch

Pokemon Go is a game that spawns cute monsters for players to try to catch. But the massive popularity of the augmented reality title, which saw hoards of humans roaming parks and piers seeking elusiv

Amazon adds an AR shopping feature to its iOS app

Amazon today is introducing a new feature called AR View that lets customers visualize online products in their own living space, using their smartphone camera. Launched today in the Amazon app for iO

Microsoft expands HoloLens headsets to 29 new markets, now up to 39

Nearly three years on from Microsoft unveiling its HoloLens augmented reality headsets, the company today announced a major expansion of its availability: 29 more markets in Europe, nearly tripling

Target adds AR shopping to its mobile website

Target is rolling out a new way to shop using augmented reality technology, initially on its mobile website. The feature, called “See It In Your Space” will allow online shoppers to use th

Trying out Google’s ‘Stranger Things’ AR stickers on the new Pixel 2

Google has new AR stickers coming to its Pixel devices, with rollout set to begin later this year. They use Google’s ARCore, which is designed as an easy way for Android developers to bring augm

Hands-on with Snapchat’s mediocre, crashy AR art

After trekking out to the middle of Central Park to see Snapchat's newest AR feature, I can solidly say that the best part of the experience was getting to spend some time outside during a beautiful f

Snapchat launches sponsored 3D World Lenses, starting with Blade Runner

Snapchat is taking its World Lenses augmented reality feature and opening them up to brands. Snap’s Imran Khan just announced the availability of the new advertising product on stage at Advertis

Snapchat’s new Filters can transform the sky above your head

Snapchat’s latest augmented reality feature is another implementation of the tech that applies to the world, rather than the faces found in frame when you take a picture. They’re called &#

Here are the best ARKit apps for iOS 11 you should try right now

Apple just released iOS 11 to the public, and a big feature is ARKit, the company’s SDK that lets developers easily create cool augmented reality apps. Even though Apple announced ARKit a few mo

Pokémon Go creator’s next game will incorporate audio into the AR experience

Niantic, makers of the hugely popular mobile game Pokémon Go, is developing a new AR title that will incorporate audio cues into the gaming experience, according to company CTO Phil Keslin. The exec

Goodbye, photo studios. Hello, colormass virtual photoshoots

Berlin-based colormass, one of the startups presenting today at TechCrunch Disrupt as part of the Battlefield, has developed a platform that lets you recreate an IKEA-style experience for your own me
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