Squint peers at $13M led by Sequoia for AR aimed at B2B to interact with physical objects

Apple’s and Google’s move into smart augmented reality several years ago, creating ways for people to use their smartphone cameras to identify everyday objects to interact with them, put t

Rivian eyes software upcharges around AR and autonomy, not heated seats

We’re well past the revelation that automakers are software companies. But as the industry deepens its software roots, firms are still figuring out which upgrades they’ll charge for — an

Magic Leap has a new CEO

Five weeks ago, Magic Leap CEO Peggy Johnson joined me onstage at Disrupt. Much of the conversation focused on the augmented reality hardware company’s full pivot into enterprise applications with t

Google launches AR beauty ads for lip and eye products

Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands

Snap partners with edtech company Inspirit to bring its AR tech to 50 US schools

Snap is partnering with edtech company Inspirit to bring augmented reality into classrooms to help students better understand STEM lessons, the company announced on Wednesday. The two companies are wo

Mojo Vision’s Series A hits $43.5M, following pivot to micro-LED displays

Back in April, Mojo Vision announced a new $22.4 million Series A. Six months later, the round has nearly doubled to $43.5 million, courtesy of New Enterprise Associates (NEA) and Khosla Ventures, who

Meta Quest 3 takes a step closer to mainstream AR/VR

However this all plays out, 2023 will almost certainly be regarded as a pivotal year for AR and VR. After years of waiting for the category to have its iPhone moment, Apple finally unveiled the Vision

Meta’s $500 Quest 3 targets consumer mixed reality

Meta’s Quest Pro arrived to a mixed reaction when it launched late last year. The consensus — if one can be found — was that the headset presented some impressive technological leaps ove

Meta Connect 2023: How to watch the Quest 3 reveal now at 10:30AM PT

Update: Meta’s moved the start time by 30 minutes to 10:30AM PT/1:30 PM ET. No explanation why, but the sun’s blazing on the presentation area, and crowds are milling about. If you’r

Snap shutters its enterprise services division after less than a year

Snap is closing down a division of its company designed to offer its AR expertise to enterprise customers. The initiative, called AR Enterprise Service, or ARES, was announced in March of this year, a

Snapchat partners with MTV to let users vote for VMAs through Lenses

MTV has partnered with Snapchat to let users vote for a Video Music Awards category through Lenses. The entertainment company is leveraging Snap’s Camera Kit to integrate AR-based experiences in

Magic Leap’s original headset will stop working at the end of 2024

As a company, Magic Leap moved on from its first headset some time ago. Along with a new CEO came a major pivot. With the Magic Leap 2, the startup went all in on enterprise — a far safer and mo

Mark Zuckerberg’s remarks on China cast shadow over Meta’s VR quest

As Meta sets its sight on introducing its virtual reality headsets to the Chinese market, Mark Zuckerberg’s contentious remarks about Beijing in the past may pose a major obstacle to his China d

Niantic lays off 230 employees, cancels NBA and Marvel games

Pokémon GO maker Niantic laid off 230 employees today, just one year after it laid off around 90 employees. During last year’s layoffs, Niantic canceled four projects, including a Transformers

Brilliant Labs puts AI in front of your eye with its tiny open-source AR lens

Brilliant Labs’ augmented reality wearable stands in stark contrast to Apple’s pricey, bulky, stealthy Vision Pro. The startup’s inaugural product, Monocle, is an open-source, pocket

Augmedics snaps up $82.5M to advance spinal surgery using AR and AI

Spinal is one of the fastest-growing categories of surgery, with the number of operations taking place annually now approaching 8 million. But their frequency belies the complexity and sometimes less-

Apple’s Vision Pro SDK is now available, in-person developer labs launch next month

Time to get a jump on all of that spatial computing. Apple today announced that its visionOS software development kit is now available, allowing 3D parties to begin building content for the Vision Pro

Apple acquires Mira, a startup building lightweight AR hardware

Apple has acquired Mira, an augmented reality (AR) headset startup, for an undisclosed amount, according to The Verge. Founded by entrepreneur Ben Taft in 2016 and based in Los Angeles, Mira has been

Apple Vision Pro: Here’s everything you need to know

Today at its annual WWDC 2023 conference, Apple took the wraps off the Vision Pro, its long-rumored augmented reality (AR) headset. The Vision Pro is one of Apple’s most ambitious products to da

The Apple Vision Pro headset will cost $3,499, out early 2024

At WWDC today, Apple unveiled its long-awaited AR headset, which consumers have been anticipating for years. But how much will the Apple Vision Pro cost? Apple Vision Pro will retail for $3,499, and i
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