Daily Crunch: Bangalore-based UpGrad becomes India’s newest unicorn with $185M funding round

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Hello and welcome to Daily Crunch for August 9, 2021. We are ever so glad that you are here. We have global startup news for you, rocket news, car-rental IPO news and more. And if you are a student, we even have Extra Crunch discounts for you. Call it a technology and money smorgasbord. All in one email. Let’s go! — Alex

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The TechCrunch Top 3

Startups/VC

Let’s start with a brace of unicorn stories and then delve into some earlier-stage startup news, yeah?

Now, let’s talk about some younger startups:

Early-stage brands should also unlock the power of influencers

Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing.

If the phrase evokes images of celebrities hawking hard seltzer, think again: An influencer can be as humble as an enthusiastic Reddit user who manages your Telegram channel.

According to Uber growth marketing manager Jonathan Martinez:

“ … You don’t need to find influencers with millions of followers. Instead, lean toward microinfluencers for testing, which will bring cost efficiency and the ability to sponsor a diverse range of people.”

Early-stage brands should also unlock the power of influencers

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Big Tech Inc.

TechCrunch Experts: Growth Marketing

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Are you all caught up on last week’s coverage of growth marketing? If not, read it here.

TechCrunch wants you to recommend growth marketers who have expertise in SEO, social, content writing and more! If you’re a growth marketer, pass this survey along to your clients; we’d like to hear about why they loved working with you.

Growth roundup: Recruiting a team, writing successful newsletters, 14 questions for paid search ads

Community

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Join TechCrunch Managing Editor Danny Crichton for a Twitter Spaces event tomorrow, August 10, at 3 p.m. PDT/6 p.m. EDT. Danny will be joined by Noah Giansiracusa, the author of “How Algorithms Create and Prevent Fake News: Exploring the Impacts of Social Media, Deepfakes, GPT-3, and More.” They’ll discuss Giansiracusa’s book and invite the audience to ask questions.

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