Founded in 1997 by Marc Randolph and Reed Hastings, Netflix is an U.S.-based provider of on-demand streaming media. Netflix started its subscription-based digital distribution service in 1999. It also offers flat rate DVD-by-mail in the United States.
By 2009 Netflix was offering a collection of 100,000 titles on DVD and had surpassed 10 million subscribers. In 2011, the total digital revenue for Netflix reached $1.5 billion. As of September 2013, Netflix reported that it had 40 million subscribers (with 31.2 million in the United States).
In March 2011, Netflix announced plans to acquire original content for its popular subscription streaming service. Television shows have included House of Cards, Lilyhammer, Arrested Development (fourth season), Hemlock Grove, and Orange is the New Black. Netflix also maintains exclusive pay-TV deals with movie studios, allowing it to feature releases from Relativity Media, DreamWorks Animation, Open Road Films, The Weinstein Company, Pixar, and others.
In January 2013, Netflix signed an agreement with Time Warner subsidiaries Turner Broadcasting System and Warner Bros. Television to distribute content from Cartoon Network, Warner Bros. Animation and Adult Swim.