Hot music startup Spotify is holding a special event in New York City this morning, where it’s going to unveil what it’s calling a “New Direction” for the service. Spotify hasn’t given any details on what to expect, but it obviously considers it to be a very big deal — enough so that it’s invited dozens of reporters to attend.
Several reports indicate that Spotify will be launching a new platform for third party developers, who will be able to integrate Spotify’s large catalog of music into new applications.
As seems to be Spotify’s style, the event has unusually high production values: waiters are handing out espressos and bite-sized breakfast foods that I’ve never heard of (but are quite delicious). The company has a custom backdrop for the stage featuring music-themed illustrations. And there are over a dozen flat-panel televisions lining the walls, which I suspect will be used to showcase third-party apps later on in the event. → Read More
The Gillmor Gang — Robert Scoble, John Taschek, Kevin Marks, and Steve Gillmor — returned to the Social Wars with renewed vigor courtesy of two weeks of material. These issues included the Klout algorithm crisis, more fun with iOS 5 push notifications, the incredible shrinking Google+ numbers, and @scobleizer’s fabulous Verb Wall aka Spotify Motel where data goes into Facebook and never comes out.
Personally, I’m not too worried about Facebook leaving money on the table, or how Netflix suddenly validated a ton of value with their supposed social mistake. Instead I see an ever-expanding set of social services creating new opportunities for sharing realtime hints about what we will find interesting and valuable just in time. Oh, and Twitter just keeps on rocking. Now back to my movie, @Mention Matinee with nobody you have heard of yet. → Read More
Boxee Box owners who are also paying Spotify users, rejoice, for the two have been combined into one sweet music streaming app.
Boxee users with a Spotify Premium subscribers ($9.99 per month) can now enjoy on-demand access to Spotify’s millions of available tracks directly on their TV. → Read More
The Gillmor Gang — John Borthwick, Robert Scoble, Kevin Marks, and Steve Gillmor — talked Facebook, Spotify, Netflix, Twitter, and, oh what was that oh yes, Google+. In a post-Arrington unpaid blogger world, it seems likely the new alignments suggested by the Facebook announcements will quickly migrate across the social spectrum.
Soon we may see Spotify play the role of ABC to iCloud’s Disney, which in fact is already the case. In turn, smaller producers such as turntable.fm will take the role of satellite producers in much the same way Dick Wolf and the CSI producers orbit NBC and CBS respectively. Where Facebook, Twitter, and G+ stand is TBD.
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Before I lost my voice earlier today (yes, that’s me up there asking all those questions, NOT Marge Simpson), I sat down with Spotify CEO Daniel Ek at F8. We spoke about today’s “launch” of Facebook Music, which wasn’t a built-in music console on top of Facebook like many had conceived, but rather a partnership built around a dozen music apps — like Rdio, Mog and Iheartradio — through Facebook’s now extended Open Graph, allowing people listening to music to share that listening activity on Facebook. → Read More