red

  • Jony Ive And Marc Newson Customize An Unreleased Mac Pro For (RED) Auction

    Jony Ive And Marc Newson Customize An Unreleased Mac Pro For (RED) Auction

    Apple head of Human Interaction Jony Ive and designer Marc Newson have customized a one-off Mac Pro in brilliant crimson for the (RED) charity. Apple is a (PRODUCT)RED partner and often produces editions of its products for the organization, whose proceeds go to fighting to eliminate Aids. The charity recently announced that Apple alone had helped it raise over $65 million. The machine is… Read More

  • (RED) Partner Apple Has Raised Over $65M For AIDS Relief In Total

    (RED) Partner Apple Has Raised Over $65M For AIDS Relief In Total

    (RED) announced early today that its partner Apple had helped it raise more than $65 million to finance programs which include prevention, treatment, counseling, HIV testing and care services. The announcement was made by U2 singer Bono at the Clinton Global Initiative meeting. The $65 million means that Apple has raised around $15 million since February 2012 with the (PRODUCT)RED initiative… Read More

  • (RED): Starbucks To Donate $1 For Every Check-in In Foursquare’s Largest Non-Profit Campaign Yet

    (RED): Starbucks To Donate $1 For Every Check-in In Foursquare’s Largest Non-Profit Campaign Yet

    It’s nice to check-in to battle to be the mayor of your favorite burger joint, or to get 30 percent off a purchase, but it’s much more satisfying to check-in and feel as if you’ve actually done some good in the world. That’s because the AIDS battling organization (RED) has announced today that it will be partnering with Foursquare to leverage check-ins and social… Read More

  • RED Sues Arri Over Email Hacking, False Advertising In HD Camera Dust-Up

    RED Sues Arri Over Email Hacking, False Advertising In HD Camera Dust-Up

    Upstart digital cinema company RED, which has been the bane of many established camera companies for several years now, has filed suit against Arri, a leading camera manufacturer. They allege that Arri employed one Michael Bravin, a former employee of camera kit maker Band Pro, who hacked the email account of his former employee and stole confidential information relating to RED &mdash… Read More

  • RED’s Scarlet Gets Official: 4K For Under $10K

    RED’s Scarlet Gets Official: 4K For Under $10K

    For more than three years, upstart camera maker RED has been teasing the Scarlet, a compact camera in the same class as their more powerful, but bulkier, RED One and Epic cameras. We actually saw one at CES this year, but they’ve completely redone the design and capabilities. They were going to publish all this information on their website, but they’re apparently under attack… Read More

  • RED Founder Teases Laser-Based 4K Projector

    RED Founder Teases Laser-Based 4K Projector

    In typical RED fashion, the company’s founder Jim Jannard has posted vaguely on the Reduser.net forums regarding an upcoming product. No renders this time, though, just some laudatory quotes from industry people who have seen the device. And what is it? A 4K laser projector, and apparently a very good one. Actual details as scarce, but we know it is not based on TI’s DLP technology… Read More

  • RED's Fixed-Lens Scarlet Tested On Camera For Kicks

    While at a 3D HD workshop in Santa Fe, young Tonaci Tran was lucky enough to have RED’s Jim Jannard drop by with a working fixed-lens Scarlet, AKA the Epic Light. Jim handed it over for his inspection, and the result is the video you see here. It looks extremely manageable; people are going to be dying to get their hands on these for hand-held and mobile camera work. Read More

  • RED's Scarlet Becomes The "Epic Light"

    If there was anyone out there still convinced that RED’s Scarlet was still some sort of prosumer/enthusiast camera, this should kill that notion. Jim Jannard has said in the Reduser.net forums that for their most humble camera offering, “the features have changed as has the price. I’ll update in the next two weeks.” It’s now the “Epic Light,” which… Read More

  • The Hobbit To Be Shot on Thirty RED Epic Cameras

    I like to cover RED stuff here at CrunchGear, because I just like the idea of complacent industries getting kicked the pants by a newcomer. There have been innumerable delays and price hikes, but the RED line of professional digital cameras has impressed some of the big names in cinema from the start — perhaps most famously Peter Jackson, whose “Crossing The Line” short… Read More

  • A Quick Look At the 21st Century 3D Dual Red 3D Rig

    Walking among the cars this weekend in Monterey I spotted an odd rig with two Red cameras attached to something that looked like a range hood. It turns out it was a 3D camera set-up from 21st Century 3D and records full HD at various depths and in a package that rides on a dolly. Read More

  • RED Shows Off First Working Scarlet

    Independent digital cinema company RED has dropped a bombshell in the usual way, by a random post on the REDuser.net forums. This time it is a working Scarlet, a device teased a year and a half ago and given no timeline. It’s been a favorite target for RED naysayers, but the shot at right shows it in essentially its final form, with 8X fixed zoom in place, touchscreen and inputs all… Read More

  • RED releases modular storage unit with many interfaces

    If you’re shooting in 4K (or higher), you chew through a lot of storage. The cheapest way to store stuff is on naked drives bought in bulk, but you can’t always trust the $30 eSATA stations you can get on Brando or whatever. RED is putting out their own version, which of course is all black, evil-looking ridged metal. It’s also got a unique modular setup and a ton of interfaces. Read More

  • Dr. Dre fights AIDS. At least $5 at a time.

    New set of headphones coming at you today. Well, not really new, but certainly more globally minded headphones. The Beats line from Dr. Dre is being bolstered with a special RED edition of the Solo HDs. Read More

  • RED Scarlet gets specs and release window

    The RED Scarlet, if you don’t know, is a compact professional camera being released by RED as a more portable alternative to the more full-featured modular system that’s been brewing for so long. Key word here is professional! Many are under the impression that this is their consumer offering, but RED is not a consumer-oriented company. The Scarlet may be cheaper and more compact… Read More

  • RED updates its lineup, throws a bone to current RED owners


    A relatively large announcement went live earlier today from RED, which as you’ll remember, made big promises for digital cinema a while ago — with equally big (and vague) timeframes. Today was a minor solidification of those timeframes, but many RED users were expecting solid shipping dates, and those didn’t happen. Instead, a change in strategy was announced, and a few… Read More

  • Canon trash-talking RED? Oh no they di'int


    There’s an unconfirmed, unsourced rumor going around of a translated informal conversation with someone who may or may not work in a relevant part of Canon. The rumor states that Canon is confident in its own ability to compete with RED and that they’re “not afraid.” And there isn’t reason to be afraid, at least for products like the 7D. RED’s promise of… Read More

  • Behind the scenes at a RED-powered, heli-mounted music video shoot


    I recently had the pleasure of helping out on a music video shoot here in the northwest, noteworthy not just because a great video resulted, but because we were shooting with two RED One cameras and a custom RC helicopter for aerial shots. It was interesting being behind the scenes and I thought I’d share a little of the fun. The video itself, for Mt St Helens Vietnam Band’s… Read More

  • Comparing a Red One, 5D mk II and Panasonic GH1: highly illogical

    We posted this earlier this morning, but I want to weigh in since this is up my alley. I’m not entirely sure why people continue to compare the Red to consumer cameras. I mean, the price difference alone puts them in different categories, not to mention the format, resolution, and gear suite. Yet constantly I see people making comparisons like this one, and I can’t for the life of… Read More

  • Interview: James Weatherson, Red Inflight Entertainment Engineer on Virgin America

    A few weeks back I hopped onto my first Virgin America flight with Aircell’s Gogo service on-board. It wasn’t the first time I’ve reviewed Gogo and if you recall I was on the first commercial Gogo flight with American Air. The plan was to interview James Weatherson, Virgin America’s inflight entertainment engineer, while I was up in the air, but there was a scheduling… Read More

  • First images from RED's Scarlet


    The “budget” option from RED’s enormous modular lineup has finally spit out an actual moving image for all of us to see (autoplaying video, let it run through once). The 2/3″ sensor is far smaller than the original RED camera, but it looks like that doesn’t present a problem; the shot above was a 100mm prime at T5.6. Image quality and contrast look great. Now… Read More