PR

  • #MisguidedPR: The Industry’s Internal Crisis Crunch Network

    #MisguidedPR: The Industry’s Internal Crisis

    A U.S. Department of Labor report last year stated there were approximately 57,000 PR managers and 208,000 PR specialists in America; conversely, there were only 46,500 journalists. Do the math.That means there are roughly 5.7 PR professionals for every one journalist. That’s like the equivalent to having six crying babies with only one babysitter. Read More

  • “How Not To PR” By Tinder

    “How Not To PR” By Tinder

    Have you heard about the Tinder Meltdown (TM)? Some even called it a “stunt.” In case you haven’t, here’s the quick and dirty: a piece appeared on Vanity Fair that Tinder didn’t like. And it reacted. On Twitter. A lot. Read More

  • Longtime Apple PR Chief Katie Cotton To Retire

    Longtime Apple PR Chief Katie Cotton To Retire

    Apple’s VP of worldwide communications Katie Cotton is retiring, the company revealed today. Cotton has been with Apple for more than 18 years, and in that time she’s helped coordinate the epic launches of the company’s most transformative products, including the iPhone and the iPad. Apple provided a statement to Re/code about Cotton’s retirement, citing a desire to… Read More

  • PressFriendly Launches To Teach Startups How To Stop Sending Me Stupid Pitches

    PressFriendly Launches To Teach Startups How To Stop Sending Me Stupid Pitches

    For startups, there’s usually a choice between hiring someone to take care of your PR — which usually means retaining an agency — or doing the work yourself. PressFriendly seeks to provide an alternative, in which startups can have more effective communications with the press through software. Read More

  • The Omniture Of PR? AirPR’s New Analytics Platform Aims To Show CMOs How To Invest In PR

    The Omniture Of PR? AirPR’s New Analytics Platform Aims To Show CMOs How To Invest In PR

    Startups and PR firms have long had a halting, if not embattled relationship. Spend time talking to entrepreneurs and those working at startups, and it won’t be long before you encounter the nagging mistrust founders have of PR firms and the PR process. That’s why AirPR, the PR marketplace and technology platform, is launching a new analytics platform that aims to restore some of… Read More

  • Startup-PR Matchmaker AirPR Opens To The Public, As Data Begins To Reveal How To Fix A Broken Model

    Startup-PR Matchmaker AirPR Opens To The Public, As Data Begins To Reveal How To Fix A Broken Model

    For pretty much as long as anyone can remember, a relationship triangle, or a “love triangle” if you will, has taken shape between companies and the PR firms that represent them and the press that covers them — existing in some sort of recursive loop. Yet, while that triangle should have come to represent a symbiosis and a valuable communication network, somewhere along the… Read More

  • AirPR Launches A Marketplace To Match Startups With Top PR Talent

    AirPR Launches A Marketplace To Match Startups With Top PR Talent

    Today, AirPR is officially launching its Match.com for startups and PR, peeling back the curtain on its PR marketplace for the first time. Essentially, AirPR has created a tech platform that aims to increase PR performance and remove the barriers that stand in the way of startups discovering and recruiting top PR talent to help them carry out specific projects. It does this through a… Read More

  • AirPR Nabs $1M From 500 Startups, Matt Mullenweg To Help Startups Find Better PR

    AirPR Nabs $1M From 500 Startups, Matt Mullenweg To Help Startups Find Better PR

    We in the media have a love-hate relationship with public relations firms and their professionals, with that relationship tending to skew heavily to the latter. Companies pour countless hours of blood, sweat and tears into building products and viable businesses, and when they’re ready to tell those unique stories, they turn to PR. But as it stands right now, companies struggle to find… Read More

  • How Big Is The FB IPO? It’s So Big I Just Hit Inbox Zero

    How Big Is The FB IPO? It’s So Big I Just Hit Inbox Zero

    Why is there nothing but Facebook IPO news today, you (Facebook haters) may be asking? Well, outside of the obvious – people are obsessed, this is a historic event, it’s the biggest tech IPO over, etc., etc. – there’s another reason why all the news outlets are publishing Facebook this and Facebook that today. It’s because everyone else is holding their news for… Read More

  • The Samsung Note Is Definitively Not Coming To AT&T As Far As You Know

    The Samsung Note Is Definitively Not Coming To AT&T As Far As You Know

    Remember the mini-slate Samsung released a few months ago? The Samsung Galaxy Note? Pretty cool little device. As we enter CES week, the press releases are flying fast and furious and this one caught my eye. It’s for a small company that makes accessories for gadgets and I suppose (I can’t find the original) it outlined Anymode’s plans for Samsung Note accessories. The… Read More

  • When Social Media Becomes The Message: The Gulf Oil Spill And @BPGlobalPR

    Nearly everyone has something to say about BP’s oil spill, and from a public relations perspective, the company is floundering. Both its stock price and brand value have taken a deepwater dive, and it is struggling to make its own voice heard. When you Google “BP PR” or “BP public relations,” the top organic result is @BPGlobalPR, a parody account on Twitter… Read More

  • Photo report: Darth Vader promotes DoCoMo cell phones in weird campaign

    NTT DoComo, Japan’s largest cell phone carrier (55 million customers), is currently running a pretty bizarre viral promotion campaign in this country (both on- and offline). The company has set up a weird website [JP] that, for some strange reason, shows Darth Vader running around Tokyo and asking who’s his boss (“Who is my boss” is the official tag line of the campaign). Read More

  • "We are working on an API:" This Is Why Embargoes Suck

    Warning: The little animals curse a little. This cute little video is literally what we go through on a daily basis with PR people. It basically recounts our daily conversations with strangers that go something like this: PR Person: “We have big news! But you guys don’t sign embargoes.”
    Me: “Fine, we’ll sign an embargo.”
    PR Person: “Sign this in… Read More

  • What’s missing from this press release?

    Samsung has just announced a pair of LCD monitors with built-in TV features that promise to “eliminate the line between work productivity and HD entertainment,” according to the press release. And speaking of that press release, it appears that Samsung has also eliminated the most basic and important spec from the products’ list of features. Read More

  • Dear PR People: Think before you press 'Send'

    Ahh, summer. A time in which unpaid interns from all over the more expensive schools flock to New York to work as flacks. Today we received this missive from one Angela, a young lady whose lack of understanding in regards to the proper format for a press release is matched only by her lack of understanding of her subject. I took the liberty of marking up your latest email, Angela, in hopes… Read More

  • Survey Says: PR People Love Our No-Embargo Policy

    The PR industry never ceases to amaze me. Despite the fact that we stopped honoring most embargoes back in December, 2008 and sent out a very public memo about it, we still get flooded with unsolicited emails and press releases requesting that we publish the information contained in them only after a certain date. When we decided to stop playing the whole embargo game, we fully expected… Read More

  • Corporate Tweets and the SEC: Sometimes It's Better To Keep Your Mouth Shut

    Last year, I covered the landmark SEC decision to recognize corporate blogs and potentially other forms of Social Media as a recognized form of meeting public disclosure requirements under Regulation FD (Fair Disclosure) – in some cases. It was a significant validation of a widely recognized medium for sharing information between publicly-traded companies and stakeholders. Jonathan… Read More

  • PR and the fine art of not being crazy

    Our buddies Rich and Eric got a delightful missive in their email boxes after replying to a CES meeting request about TVs. See, Rich and Eric run PhoneScoop, the best phone site on the web. They don’t write about TVs. The result of their polite email? A crazy message from HWH president Lois Whitman. CES publishes a list of press. You are one of a few thousand. Everyone has access to… Read More

  • Review scores-gate: Eidos tells reviewers to hold off on Tomb Raider reviews unless they were positive


    From, obviously, Penny-Arcade Go to Metacritic, which is destroying the video game industry, by the way, and check out the Tomb Raider: Underworld‘s metascore. Right now it’s 78. That’s not good enough, apparently. It’s like this: Eidos, which publishes the game, instructed its PR firm to ask sites to hold off on publishing Underworld reviews before Monday (yesterday)… Read More

  • How to promote your would-be hit video game, annoying everyone in the process

    So you’re a public relations exec and you’re looking to promote the hell out of your top-draw title—what to do? Thank your lucky stars for Edge, which has just compiled a list of the top 10 things to do to promote your game. Some of the techniques include “carpet bombing,” which is getting your game featured in every magazine and online outlet possible; using… Read More