• Photo report: Darth Vader promotes DoCoMo cell phones in weird campaign

    NTT DoComo, Japan’s largest cell phone carrier (55 million customers), is currently running a pretty bizarre viral promotion campaign in this country (both on- and offline). The company has set up a weird website [JP] that, for some strange reason, shows Darth Vader running around Tokyo and asking who’s his boss (“Who is my boss” is the official tag line of the campaign). Read More

  • "We are working on an API:" This Is Why Embargoes Suck

    Warning: The little animals curse a little. This cute little video is literally what we go through on a daily basis with PR people. It basically recounts our daily conversations with strangers that go something like this: PR Person: “We have big news! But you guys don’t sign embargoes.”
    Me: “Fine, we’ll sign an embargo.”
    PR Person: “Sign this in… Read More

  • What’s missing from this press release?

    Samsung has just announced a pair of LCD monitors with built-in TV features that promise to “eliminate the line between work productivity and HD entertainment,” according to the press release. And speaking of that press release, it appears that Samsung has also eliminated the most basic and important spec from the products’ list of features. Read More

  • Dear PR People: Think before you press 'Send'

    Ahh, summer. A time in which unpaid interns from all over the more expensive schools flock to New York to work as flacks. Today we received this missive from one Angela, a young lady whose lack of understanding in regards to the proper format for a press release is matched only by her lack of understanding of her subject. I took the liberty of marking up your latest email, Angela, in hopes… Read More

  • Survey Says: PR People Love Our No-Embargo Policy

    The PR industry never ceases to amaze me. Despite the fact that we stopped honoring most embargoes back in December, 2008 and sent out a very public memo about it, we still get flooded with unsolicited emails and press releases requesting that we publish the information contained in them only after a certain date. When we decided to stop playing the whole embargo game, we fully expected… Read More

  • Corporate Tweets and the SEC: Sometimes It's Better To Keep Your Mouth Shut

    Last year, I covered the landmark SEC decision to recognize corporate blogs and potentially other forms of Social Media as a recognized form of meeting public disclosure requirements under Regulation FD (Fair Disclosure) – in some cases. It was a significant validation of a widely recognized medium for sharing information between publicly-traded companies and stakeholders. Jonathan… Read More

  • PR and the fine art of not being crazy

    Our buddies Rich and Eric got a delightful missive in their email boxes after replying to a CES meeting request about TVs. See, Rich and Eric run PhoneScoop, the best phone site on the web. They don’t write about TVs. The result of their polite email? A crazy message from HWH president Lois Whitman. CES publishes a list of press. You are one of a few thousand. Everyone has access to… Read More

  • Review scores-gate: Eidos tells reviewers to hold off on Tomb Raider reviews unless they were positive

    From, obviously, Penny-Arcade Go to Metacritic, which is destroying the video game industry, by the way, and check out the Tomb Raider: Underworld‘s metascore. Right now it’s 78. That’s not good enough, apparently. It’s like this: Eidos, which publishes the game, instructed its PR firm to ask sites to hold off on publishing Underworld reviews before Monday (yesterday)… Read More

  • How to promote your would-be hit video game, annoying everyone in the process

    So you’re a public relations exec and you’re looking to promote the hell out of your top-draw title—what to do? Thank your lucky stars for Edge, which has just compiled a list of the top 10 things to do to promote your game. Some of the techniques include “carpet bombing,” which is getting your game featured in every magazine and online outlet possible; using… Read More

  • Gaming section at CES sucked ween, PR reps didn't fare so well either

    In case you were wondering why our gaming coverage was close to non-existent at CES other than a hands on with Nyko (they saved CES for us in terms of gaming) or the Wü is because it sucked. It was the worst display I’ve ever witnessed at any show. The fact that they called it the ‘Gaming Showcase’ is a joke. There was no showcase other then crappy gaming chairs, stupid… Read More

  • Chris "Long Tail" Anderson is mad as hell and will not take it anymore

    Another long tail. HA! Bloggers with little or no access to PR folks — here’s your chance. Chris Anderson, EIC of Wired, is pissed off at a bunch of marketing folks who keep bombarding him with emails that have little if anything to do with his day-to-day job as “guy who thinks up overwrought memes.” As payback, he trapped a bunch of releases and banned their senders… Read More