Today, AirPR is officially launching its Match.com for startups and PR, peeling back the curtain on its PR marketplace for the first time. Essentially, AirPR has created a tech platform that aims to increase PR performance and remove the barriers that stand in the way of startups discovering and recruiting top PR talent to help them carry out specific projects.
It does this through a… → Read More
We in the media have a love-hate relationship with public relations firms and their professionals, with that relationship tending to skew heavily to the latter. Companies pour countless hours of blood, sweat and tears into building products and viable businesses, and when they’re ready to tell those unique stories, they turn to PR. But as it stands right now, companies struggle to find the right… → Read More
Why is there nothing but Facebook IPO news today, you (Facebook haters) may be asking? Well, outside of the obvious – people are obsessed, this is a historic event, it’s the biggest tech IPO over, etc., etc. – there’s another reason why all the news outlets are publishing Facebook this and Facebook that today. It’s because everyone else is holding their news for a later date….the result of… → Read More
Remember the mini-slate Samsung released a few months ago? The Samsung Galaxy Note? Pretty cool little device. As we enter CES week, the press releases are flying fast and furious and this one caught my eye. It’s for a small company that makes accessories for gadgets and I suppose (I can’t find the original) it outlined Anymode’s plans for Samsung Note accessories.
The release also noted that… → Read More
Nearly everyone has something to say about BP’s oil spill, and from a public relations perspective, the company is floundering. Both its stock price and brand value have taken a deepwater dive, and it is struggling to make its own voice heard.
When you Google “BP PR” or “BP public relations,” the top organic result is @BPGlobalPR, a parody account on Twitter with more than 175,000 followers. In… → Read More
NTT DoComo, Japan’s largest cell phone carrier (55 million customers), is currently running a pretty bizarre viral promotion campaign in this country (both on- and offline). The company has set up a weird website [JP] that, for some strange reason, shows Darth Vader running around Tokyo and asking who’s his boss (“Who is my boss” is the official tag line of the campaign). → Read More
Samsung has just announced a pair of LCD monitors with built-in TV features that promise to “eliminate the line between work productivity and HD entertainment,” according to the press release. And speaking of that press release, it appears that Samsung has also eliminated the most basic and important spec from the products’ list of features. → Read More
Ahh, summer. A time in which unpaid interns from all over the more expensive schools flock to New York to work as flacks. Today we received this missive from one Angela, a young lady whose lack of understanding in regards to the proper format for a press release is matched only by her lack of understanding of her subject. I took the liberty of marking up your latest email, Angela, in hopes that… → Read More
The PR industry never ceases to amaze me. Despite the fact that we stopped honoring most embargoes back in December, 2008 and sent out a very public memo about it, we still get flooded with unsolicited emails and press releases requesting that we publish the information contained in them only after a certain date. When we decided to stop playing the whole embargo game, we fully expected a… → Read More
Last year, I covered the landmark SEC decision to recognize corporate blogs and potentially other forms of Social Media as a recognized form of meeting public disclosure requirements under Regulation FD (Fair Disclosure) – in some cases. It was a significant validation of a widely recognized medium for sharing information between publicly-traded companies and stakeholders. Jonathan Schwartz, CEO… → Read More
Our buddies Rich and Eric got a delightful missive in their email boxes after replying to a CES meeting request about TVs. See, Rich and Eric run PhoneScoop, the best phone site on the web. They don’t write about TVs. The result of their polite email? A crazy message from HWH president Lois Whitman. CES publishes a list of press. You are one of a few thousand. Everyone has access to that… → Read More
So you’re a public relations exec and you’re looking to promote the hell out of your top-draw title—what to do? Thank your lucky stars for Edge, which has just compiled a list of the top 10 things to do to promote your game. Some of the techniques include “carpet bombing,” which is getting your game featured in every magazine and online outlet possible; using celebrities to… → Read More
In case you were wondering why our gaming coverage was close to non-existent at CES other than a hands on with Nyko (they saved CES for us in terms of gaming) or the Wü is because it sucked. It was the worst display I’ve ever witnessed at any show. The fact that they called it the ‘Gaming Showcase’ is a joke. There was no showcase other then crappy gaming chairs, stupid case… → Read More
Another long tail. HA! Bloggers with little or no access to PR folks — here’s your chance. Chris Anderson, EIC of Wired, is pissed off at a bunch of marketing folks who keep bombarding him with emails that have little if anything to do with his day-to-day job as “guy who thinks up overwrought memes.” As payback, he trapped a bunch of releases and banned their senders and… → Read More
Yikes. Not good. Not good at all. South Hessia, Germany’s TrekStor has launched a new MP3 player in its “i.Beat” series called the “blaxx.” Put that all together and you’ve got yourselves a nice little marketing/PR nightmare. TrekStor Press Release via Gizmodo → Read More
Gob Bluth has been named the new spokesperson of Samsung. As a former semi-professional magician, Gob knows that it’s important to create the illusion that Samsung makes decent products. Already, the board members have been extremely pleased with his work, pointing out that you must take a loss to receive a gain (or something like that). In the coming months, Gob will perform a series of… → Read More
Recently, I reported that Europeans would not be getting a PS2 Emotion Engine chip inside their PS3s thanks to Sony trying to cut costs. Now that Sony has pissed off a bunch of Europeans, it’s now launching a PR campaign to try to rectify the situation to the best of its ability. A list that shows which PS2 games will be compatible has been released on the web for all to see. The official… → Read More
This is a bit of an odd situation. Normally I’d be all against the cops arresting someone for posting some bills on walls. No big deal, see it every block in NYC, right? Well the difference here is that this guy who was putting up posters worked for Microsoft and was throwing up Zune posters all over town. After a while, the Austin Po Po got fed up with his DRM-laden hi-jinx and arrested him… → Read More
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Disrupt Europe: Berlin Hackathon
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