PR

  • PR and the fine art of not being crazy

    Our buddies Rich and Eric got a delightful missive in their email boxes after replying to a CES meeting request about TVs. See, Rich and Eric run PhoneScoop, the best phone site on the web. They don’t write about TVs. The result of their polite email? A crazy message from HWH president Lois Whitman. CES publishes a list of press. You are one of a few thousand. Everyone has access to… Read More

  • Review scores-gate: Eidos tells reviewers to hold off on Tomb Raider reviews unless they were positive


    From, obviously, Penny-Arcade Go to Metacritic, which is destroying the video game industry, by the way, and check out the Tomb Raider: Underworld‘s metascore. Right now it’s 78. That’s not good enough, apparently. It’s like this: Eidos, which publishes the game, instructed its PR firm to ask sites to hold off on publishing Underworld reviews before Monday (yesterday)… Read More

  • How to promote your would-be hit video game, annoying everyone in the process

    So you’re a public relations exec and you’re looking to promote the hell out of your top-draw title—what to do? Thank your lucky stars for Edge, which has just compiled a list of the top 10 things to do to promote your game. Some of the techniques include “carpet bombing,” which is getting your game featured in every magazine and online outlet possible; using… Read More

  • Gaming section at CES sucked ween, PR reps didn't fare so well either

    In case you were wondering why our gaming coverage was close to non-existent at CES other than a hands on with Nyko (they saved CES for us in terms of gaming) or the Wü is because it sucked. It was the worst display I’ve ever witnessed at any show. The fact that they called it the ‘Gaming Showcase’ is a joke. There was no showcase other then crappy gaming chairs, stupid… Read More

  • Chris "Long Tail" Anderson is mad as hell and will not take it anymore


    Another long tail. HA! Bloggers with little or no access to PR folks — here’s your chance. Chris Anderson, EIC of Wired, is pissed off at a bunch of marketing folks who keep bombarding him with emails that have little if anything to do with his day-to-day job as “guy who thinks up overwrought memes.” As payback, he trapped a bunch of releases and banned their senders… Read More

  • Ooh, Not Good: TrekStor Calls MP3 Player 'i.Beat blaxx'

    Yikes. Not good. Not good at all. South Hessia, Germany’s TrekStor has launched a new MP3 player in its “i.Beat” series called the “blaxx.”  Put that all together and you’ve got yourselves a nice little marketing/PR nightmare. TrekStor Press Release via Gizmodo Read More

  • Samsung Announces New Spokesperson

    Gob Bluth has been named the new spokesperson of Samsung. As a former semi-professional magician, Gob knows that it’s important to create the illusion that Samsung makes decent products. Already, the board members have been extremely pleased with his work, pointing out that you must take a loss to receive a gain (or something like that). In the coming months, Gob will perform a series… Read More

  • Sony EU Playstation 3 Compatibility List

    Recently, I reported that Europeans would not be getting a PS2 Emotion Engine chip inside their PS3s thanks to Sony trying to cut costs. Now that Sony has pissed off a bunch of Europeans, it’s now launching a PR campaign to try to rectify the situation to the best of its ability. A list that shows which PS2 games will be compatible has been released on the web for all to see. The… Read More

  • Dude Gets Busted At SXSW For Putting Up Zune Posters

    This is a bit of an odd situation. Normally I’d be all against the cops arresting someone for posting some bills on walls. No big deal, see it every block in NYC, right? Well the difference here is that this guy who was putting up posters worked for Microsoft and was throwing up Zune posters all over town. After a while, the Austin Po Po got fed up with his DRM-laden hi-jinx and arrested… Read More