How do you market a hot new TV show without the benefit of commercial space that you can fill with network promos? Just ask Netflix. The company has come up with a number of clever marketing stunts to get the word out about the upcoming premiere of Arrested Development ranging from Easter eggs on Netflix.com to this month’s live frozen banana stand in New York, which was visited by hundreds. It… → Read More
The Gillmor Gang — Robert Scoble, John Taschek, Kevin Marks, Keith Teare, and Steve Gillmor — broke from the gate and never let up in a barnburner of a show about the post-Jobs era. Will Google assume the mantle of leadership from an aging Apple, or is this just an evolutionary step along across the stream of innovation triggered by the iPhone/iPad?
There’s plenty of data on both sides of… → Read More
Whenever my friends and I get together for a movie party, the toughest part of the evening is collectively deciding what to watch. There’s always one person that shoots a good suggestion down with a curt, “I’m not in the mood for that”. Moviora is an app that aims to make that process a little easier. It’s a strange thing. Streaming services like Netflix and Amazon Instant Video… → Read More
Netflix released its first-quarter earnings report today, and the company saw another period of strong growth, adding more than 3 million streaming members, bringing its total to 36 million. Domestically, Netflix saw 2 million new streaming members, which was relatively equal compared to last quarter and up from 1.74 million in Q1 last year. → Read More
Netflix reported positive first-quarter numbers, including revenues of $1.02 billion during the first three months of the year. The company also announced that it added 2 million domestic in the quarter, bringing the total number of subscribers to 29.2 million. → Read More
Netflix launched its most recent original series today, following Lillyhammer from last year and the David Fincher-created House of Cards. As with previous releases, all 13 of the episodes of Hemlock Grove arrive at the same time, so you can gorge yourself on a non-stop feast of guilty pleasure pretty much all weekend. → Read More
Premium video extensions in HTML5 are opening the door for Netflix to embrace a more standards-based format for video playback, but it’s doing so cautiously. The reason for Netflix’s use of Silverlight in the first place is due to its need to provide DRM and ensure that its users aren’t copying its content or displaying it in places where they’re not authorized to. → Read More
Netflix is quickly building a stable of its own original content, but those programs end up getting lumped in with all the movies and TV series that it’s licensed from other content providers. To combat this, Netflix is running landing pages on a wide range of devices to show off the new series that it’s investing in, with the next one being Eli Roth’s Hemlock Grove. → Read More
Netflix has finally revealed exactly when we’ll be able to get our new Arrested Development fix: May 26, 2013 will see the debut of 15 new episodes of the Mitch Hurwitz-led series, which will go live in the U.S., Canada, the U.K., Ireland, Latin America, Brazil and the Nordics as of 12:01 AM Pacific Time. The series length is actually up one episode from earlier reports, so there’s even more new… → Read More
Following an investigation sparked by Netflix CEO Reed Hastings’ announcement that Netflix subscribers had passed the 1 billion hours viewed milestone, the SEC today announced that in specific circumstances, it can be okay to announce key company information and stats on social media channels like Facebook and Twitter. The one caveat they stipulate is that investors must be primed to watch those… → Read More
Bonobos‘ newly hired San Francisco engineering team is fracturing, but there’s no disaster. Bonobos CTO Mike Hart has departed the company to become a co-founder, along with Cory Hicks, of a brand-new business.
After cooking up some hot new personalization technology at Bonobos, Hart and five other engineers from the team will be spinning out that technology into a standalone company separate… → Read More
Hot on the heels of Netflix’s original series House Of Cards, the company hasannounced that it will release a new sci-fi TV series to the platform called Sense8.
The show is being developed under the guidance of the Wachowskis, who are responsible for smash hits like the Matrix series of films, V for Vendetta, Cloud Atlas and Speed Racer, as well as J. Michael Straczynski who is the creator… → Read More
Great news. You’ll now know the viewing preferences of your friends’ kids on Netflix, thanks to the service’s foray into social sharing via opt-in Facebook integration, announced earlier this morning. Because the company rushed to launch the feature ahead of a product release which would allow family members and other shared account holders to set up their own profiles, that means parents will… → Read More
Netflix today introduced Facebook integration for U.S. users, allowing subscribers who opt in to see what their friends have been watching and what they like best when logged into the service. The integration also allows users to post films or TV shows to their Facebook wall, as well as comment on their viewing activity. Netflix CEO Reed Hastings explained to Bloomberg that social is the key to… → Read More
One of the big events coming up for comedy fans this spring will be the return of Arrested Development, which will debut its fourth season on Netflix after a long hiatus. Creator Mitch Hurwitz and star Will Arnett took a few minutes out of their busy lives to answer a few questions about the show. So what’s it like being a big star on TV and then going to the Internet instead? → Read More
For the last few months now, Netflix regularly released an index of the fastest ISPs for streaming video. Today, the company launched a dedicated site for this data, the Netflix ISP Speed Index. The Speed Index includes data from many of the countries the service is currently available in, including the U.S., Mexico, Ireland, U.K.,Norway, Sweden, Denmark and Finland. Unsurprisingly, Google Fiber… → Read More
Netflix just used the quiet Friday afternoon to announce that it is effectively ending its public developer program. Netflix will stop issuing API keys immediately and will not accept new API affiliates. The company will no longer offer a test environment for developer and its developer portal is already set to be read-only. Netflix’s OData catalog, which was never updated all that regularly… → Read More
Editor’s note: Brandon Carter is a marketing manager at Outbrain, a content discovery platform on a mission to help readers find the most interesting content online.
It’s been nearly impossible to consume any kind of media in the last two weeks without hearing about Netflix’s new original series “House of Cards.” With all 13 episodes released simultaneously to enable binge viewing and a… → Read More
Sure, there’s a second screen these days. But it’s not the one you might think. The second screen is the TV, where the decaying rules remain in force as network comedies atrophy and the fall season is rife with cancellation. The first screen is the mini, managing the push notification appointment calendar and relationships of the binge viewers as they kibitz, joke, and narrate the stream economy. → Read More
So far, Netflix has been mum on viewership of House of Cards, preferring not to break out numbers for the number of subscribers who have watched it or how many hours they’ve watched. But research from financial services firm Cowen and Company suggests that Netflix’s original programming is already starting to pay dividends for the streaming service. → Read More
Netflix succeeded in getting a shareholder lawsuit dismissed that had accused the company of inflating its share price by concealing rising costs, even as insiders like CEO Reed Hastings were selling millions of dollars in stock, reports Reuters → Read More
On a panel discussion at D: Dive Into Media with Netflix Chief Content Officer Ted Sarandos and Arrested Development creator Mitch Hurwitz, comedian Will Arnett praised the freedom that the streaming provider is giving creatives building its new slate of original programming. → Read More
At the D: Dive Into Media conference, Netflix Chief Content Officer Ted Sarandos said that the company’s political thriller House of Cards has been the most-watched piece of content on the site a few weeks after its release. Not only is that true in the company’s home market of the U.S., but it’s true across all regions that the company operates in, Sarandos said. → Read More
Dish Chairman Charlie Ergen had a few kind words for Netflix at the D: Dive Into Media conference today, saying that the streaming video provider would most likely be successful. More than that, though, he said that the company was already changing the way people are watching TV. → Read More
When Netflix bid on and won the rights to House of Cards back in 2011 – buying the show before it was shot and committing to two full seasons – it made headlines. And with good reason: Funding such a high-profile slice of original programming – with David Fincher and Kevin Spacey on board — cast Netflix in a role typically occupied by HBO. Rumours of a $100 million+ price tag for HoC… → Read More
The Gillmor Gang — Danny Sullivan, John Borthwick, Kevin Marks, Keith Teare, and Steve Gillmor — take advantage of the East Coast blizzard to toast some marshmallows on the fire. First up is the Series A drought and impact of the cloud on startup funding. Next, the big pivot to Spoilerland, aka Binge TV.
House of Cards is having just that impact on the television industry, collapsing the… → Read More
Over the last few years, Netflix has been making its cloud management tools open source and available to other developers. Now it’s hoping to make it easier for others to implement not just one or two of those tools, but all of them. → Read More
Streaming media giant, Netflix, released its fourth quarter earnings report today, and it was an auspicious one. The company’s revenue and subscriber numbers well exceeded expectations, with $945 million in revenue for the quarter, up from $876 million last year. These developments have gotten investors excited and Netflix is one the rise after-hours. Part of the reason for this is that Netflix… → Read More
Netflix had a stellar fourth quarter, posting revenues and subscriber numbers well above analyst estimates. That has got investors excited again, driving the stock up 25 percent in after hours trading. Netflix had a better-than-expected fourth quarter, posting revenues and subscribers above analyst estimates. In its earnings report, the company announced $945 million for the quarter. → Read More
Fast Company unearthed a 2007 parody video of Reed Hastings, CEO of Netflix, and the Griffin team – a group of designers and programmers who were making a “Netflix box” that later spun off into Roku. The box was to be made at Foxconn and, in the style of the then-popular Lost, Hastings and the team made a silly video featuring productivity tips they learned from Foxconn workers – namely sleeping… → Read More
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