Facebook ads

After announcing its mobile ad network at f8 in April, Facebook today officially launched “Audience Network” and started letting any advertiser buy any third-party app host ads powered by its…

Facebook wants to help other businesses sell things, so it’s done selling its own. Facebook Gifts will shut down on August 12th and stop selling gift cards for businesses like…

What if in-app purchases didn’t have to happen in-app? Rather than indirectly helping developers monetize with ads that drive them installs and re-engagement, Facebook today began letting them sell Facebook…

If you watch one of a friend’s videos, Facebook will now try to get you to watch more with a new carousel of suggested videos that appears after you view…

Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. A source…

Last night a sizable number of Facebook advertisers received receipts listing other people’s ads, including company names, campaign names, and amount spent. Sources tipped us off to the bug, and…

Facebook today launched its mobile ad network called Facebook Audience Network so developers can make money without having to sell their own ads, do their own targeting, handle measurement, or…

Next week at f8, Facebook will unveil Facebook Audience Network, its mobile ad network that will let developers target both standard banners and custom ad units with Facebook’s vast trove…

When Facebook mentioned “a decrease in daily users specifically among younger teens” in last quarter’s earnings call, its share price fell from $57.98 in after-hours to open the next day…

Facebook could have made it easy for advertisers to port their TV commercials or online pre-rolls into its new video ad unit. Instead, it’s spawned a fresh video ad format…

Facebook is launching a new way for brick-and-mortar business owners to measure if their Facebook ads drove in-store sales, even if customers never clicked. Businesses can buy ads, then send…

“Avoid saying anything negative about YouTube – leave the impression of the user experience up to them” Facebook tells its adtech partners in a leaked, confidential deck that teaches them…

The News Feed is about to get a lot more lively. Just days after pushing its auto-play feature for videos to all mobile users, today we spotted auto-playing videos on…

FB could look a lot more like TV soon. While Vine and Instagram Video are booming, you don’t see many people natively uploading videos to Facebook. But now Facebook is…

Facebook just announced two changes to its mobile app install ads that should make them more appealing to advertisers. First, the company says it will now support video in these…

In a test that could make News Feed more engaging and pave the way for video ads, Facebook’s mobile feed will start auto-playing user-uploaded videos in-line when they’re scrolled over…

Facebook knows what you talk about, just like Twitter. But its edge is that it also knows who you are. Facebook’s newest APIs let select news outlets view search and…

A U.S. District judge has granted final approval to a settlement in which Facebook will pay $20 million for including users’ names and profile photos in its “Sponsored Stories” advertising…

Facebook just announced a new review policy for Pages and Groups, a policy aimed at reducing cases where ads run alongside content that the advertiser or their customers might find…

Facebook’s just lost some critical business talent. Today, ads product director Gokul Rajaram was poached by Square, and now Facebook Exchange director Antonio Garcia-Martinez, who left in April, has signed…

How do you get hundreds of millions of people to consider downloading your app? One of the only answers is Facebook’s app install ads. With the app stores overrun and…

Do you target kids with cheap ads or more expensive adults? Nanigans has just raised a $5.85 million “Series A.1” from Avalon Ventures to build SaaS technology that predicts which…

“FBX was my baby that I staked everything on. We shipped it fast, scaled it up, and now the baby talks and can walk to school, but I don’t feel…

Just 3 percent of small business ad spend goes online right now, but that’s going to change, and Facebook wants to become these merchants’ channel of choice. There are already…

Last year Facebook tested out and then launched Facebook Exchange ads in its right-hand column, a way for advertisers to market themselves to users based on those users’ online browsing…

The app stores are overrun, and there’s little way to get noticed until you break into the charts. So Google has just announced a new AdWords unit called “Click-To-Download” mobile…

Through new partnerships with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai, Facebook is allowing advertisers to target hashed lists of existing and potential customers, and…

TV commercials that automatically play could soon hit Facebook’s news feed. This week Facebook VP of Business David Fischer admitted auto-play video ads might be distracting, but said “I believe…

Facebook risked driving users away by showing more ads in the news feed last year, but to Mark Zuckerberg’s surprise, a big increase in their presence during 2012 only reduced…

Where there’s discovery, there’s opportunity for sponsored discovery. Though there are no ads in Facebook’s new Graph Search engine yet, eventually Facebook could let advertisers pay to show their results above…