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  • Facebook Patents Clever Way To Advertise Just To Important People

    Facebook Patents Clever Way To Advertise Just To Important People

    Celebrities aren’t like you and me. They’re better. Or at least Facebook thinks they’re worth more money. Convince experts and influencers to like something, and everyone will follow their lead. The question is how to identify who these special people are, and Facebook’s just patented one of the trickiest ways yet. The idea is that Facebook could watch the rate at which… Read More

  • The Enormous Implications Of Facebook Indexing 1 Trillion Of Our Posts

    The Enormous Implications Of Facebook Indexing 1 Trillion Of Our Posts

     Yet the news cruised by with analysis focused simply on what Facebook’s new keyword post search does today. Yes, any post by you or any of your friends can now be dug up with a quick search from mobile. But I don’t think people realize how big a deal it is for tomorrow. Facebook just went from data rich to Scrooge-McDuck-swimming-in-a-tower-full-of data rich. The ramifications… Read More

  • Facebook Combines Atlas, Audience Network, And LiveRail Into An AdTech Voltron

    Facebook Combines Atlas, Audience Network, And LiveRail Into An AdTech Voltron

    Facebook’s plot for ad domination is coming to fruition. Today at Facebook headquarters, its ad execs explained how two years of seemingly isolated launches and acquisitions are melding into a powerful way to show ads across the Internet and track the purchases they inspire both online and offline. Here’s how the pieces come together: Facebook brings its 1.35 billion users and… Read More

  • Facebook Cracks Down On Non-Ad Promotional Feed Posts, Bait-And Switching Pages That Bought Likes

    Facebook Cracks Down On Non-Ad Promotional Feed Posts, Bait-And Switching Pages That Bought Likes

    “BUY THIS!” “INSTALL NOW!’ “CONTEST!” Facebook is about to start punishing business Pages that publish spammy, aggressive marketing posts with these kind of words to the News Feed. Facebook will show them to a lot fewer of their fans, even if the Page paid for ads to get those fans. After a study of 500,000 users found they wanted to see less promotional… Read More

  • Facebook Launches Hyper-Local Ads Targeted To People Within A Mile Of A Business

    Facebook Launches Hyper-Local Ads Targeted To People Within A Mile Of A Business

    Facebook’s mobile ubiquity and push for always-on location sharing came to fruition today with the launch of hyper-local advertising that could convince people to visit stores they’re nearby. Soon, brick-and-mortar businesses will be able to target ads to anyone who lives or was recently within a specific distance of their store. Advertisers can set a radius as small as a mile and… Read More

  • Facebook Opens Its Mobile Ad “Audience Network” To All Advertisers And Apps

    Facebook Opens Its Mobile Ad “Audience Network” To All Advertisers And Apps

    After announcing its mobile ad network at f8 in April, Facebook today officially launched “Audience Network” and started letting any advertiser buy any third-party app host ads powered by its targeting data. The big new detail is that Audience Network isn’t a separate set of ad inventory from what’s available in Facebook’s own apps and site with a direct… Read More

  • Facebook Is Shutting Down Gifts To Focus On Its Buy Button And Commerce Platform

    Facebook Is Shutting Down Gifts To Focus On Its Buy Button And Commerce Platform

    Facebook wants to help other businesses sell things, so it’s done selling its own. Facebook Gifts will shut down on August 12th and stop selling gift cards for businesses like Starbucks and iTunes. Facebook tells me no layoffs will occur, and most of the team has already been reassigned to other commerce initiatives it’s concentrating on. Those include the Buy button for making… Read More

  • Facebook Launches “Out-App Purchase” Ads

    Facebook Launches “Out-App Purchase” Ads

    What if in-app purchases didn’t have to happen in-app? Rather than indirectly helping developers monetize with ads that drive them installs and re-engagement, Facebook today began letting them sell Facebook desktop game virtual goods straight from ads in the News Feed or sidebar. But an even more lucrative opportunity could be bringing these “out-app purchase” ads to mobile. Read More

  • Facebook Tries Being A TV Channel With New Mobile Video Player

    Facebook Tries Being A TV Channel With New Mobile Video Player

    If you watch one of a friend’s videos, Facebook will now try to get you to watch more with a new carousel of suggested videos that appears after you view one in the mobile News Feed. Reminiscent of YouTube’s Related Videos, Facebook confirms the existence of this fresh laidback experience in Facebook for iOS that I spotted over the weekend. It lets you quickly watch a series of… Read More

  • Facebook Acquires LiveRail For $400M To $500M To Serve Video Ads Everywhere, Improve Its Own

    Facebook Acquires LiveRail For $400M To $500M To Serve Video Ads Everywhere, Improve Its Own

    Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. A source tells us Facebook paid between $400 million and $500 million for LiveRail, but Facebook refused to comment on the terms. [Update 3:30pm PST: Another source now tells us LiveRail sold for $500 million, matching the… Read More

  • Facebook Accidentally Sent Advertisers Receipts And Data For Other People’s Ads

    Facebook Accidentally Sent Advertisers Receipts And Data For Other People’s Ads

    Last night a sizable number of Facebook advertisers received receipts listing other people’s ads, including company names, campaign names, and amount spent. Sources tipped us off to the bug, and Facebook confirms to me it occurred and was fixed in about two hours. The company also confirms that no one was charged for other people’s ads, despite one victim claiming otherwise, and… Read More

  • Facebook Audience Network Mobile Ad Network Launches At f8

    Facebook Audience Network Mobile Ad Network Launches At f8

    Facebook today launched its mobile ad network called Facebook Audience Network so developers can make money without having to sell their own ads, do their own targeting, handle measurement, or route payments. Facebook will take care of it all. Just as my scoop said, developers can integrate a tiny bit of code to run FAN in banner ads, or they can work directly with Facebook to create native… Read More

  • Facebook’s Mobile Ad Network Is Called “Facebook Audience Network” And Here’s How It Works

    Facebook’s Mobile Ad Network Is Called “Facebook Audience Network” And Here’s How It Works

    Next week at f8, Facebook will unveil Facebook Audience Network, its mobile ad network that will let developers target both standard banners and custom ad units with Facebook’s vast trove of personal data, according to sources. It could let developers monetize, advertisers buy more mobile impressions than News Feed can fit, and Facebook earn money without cluttering its own apps with… Read More

  • Trouble With Teens Could Trip Up Today’s Facebook Earnings

    Trouble With Teens Could Trip Up Today’s Facebook Earnings

    When Facebook mentioned “a decrease in daily users specifically among younger teens” in last quarter’s earnings call, its share price fell from $57.98 in after-hours to open the next day at $47.16, eliminating tens of billions of dollars in value accrued from strong financials. How will investors react if today’s Q4 2013 earnings see Facebook admit a more serious… Read More

  • Facebook’s Silent Autoplay Video Ads Require Custom Content To Shine

    Facebook’s Silent Autoplay Video Ads Require Custom Content To Shine

    Facebook could have made it easy for advertisers to port their TV commercials or online pre-rolls into its new video ad unit. Instead, it’s spawned a fresh video ad format designed to minimize disruption to the user experience. While advertisers might be a bit annoyed they can’t reuse existing creative, Facebook’s decision could reduce backlash and preserve its audience. Read More

  • Facebook’s New Offline Sales Measurement Trick Could Make Ad Clicks Obsolete

    Facebook’s New Offline Sales Measurement Trick Could Make Ad Clicks Obsolete

    Facebook is launching a new way for brick-and-mortar business owners to measure if their Facebook ads drove in-store sales, even if customers never clicked. Businesses can buy ads, then send Facebook privacy-safe data on who bought what, and Facebook will tell them how much people who saw the ads bought compared to those who didn’t. Read More

  • Leaked Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars

    Leaked Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars

    “Avoid saying anything negative about YouTube – leave the impression of the user experience up to them” Facebook tells its adtech partners in a leaked, confidential deck that teaches them to sell Facebook’s video ads. The 32-page document details Facebook’s plan to beat television with reach and YouTube with targeting, and spills the beans about an overhaul to… Read More

  • Facebook Puts Its Web Feed In Motion With Auto-Playing Videos

    Facebook Puts Its Web Feed In Motion With Auto-Playing Videos

    The News Feed is about to get a lot more lively. Just days after pushing its auto-play feature for videos to all mobile users, today we spotted auto-playing videos on Facebook.com, and the company confirms to me “we’re continuing a wider rollout of in-line video on web”. Once this rollout is complete, the stage will be set for the introduction of more flashy video ads. Read More

  • Facebook Videos Now Auto-Play On Mobile, Expect Video Ads Soon

    Facebook Videos Now Auto-Play On Mobile, Expect Video Ads Soon

    FB could look a lot more like TV soon. While Vine and Instagram Video are booming, you don’t see many people natively uploading videos to Facebook. But now Facebook is bringing auto-play for native videos to all users after testing the feature in September. And it’s just the beginning of a huge push to put Facebook in motion. Read More

  • Facebook Adds Video And New Pricing To Its Mobile App Ads

    Facebook Adds Video And New Pricing To Its Mobile App Ads

    Facebook just announced two changes to its mobile app install ads that should make them more appealing to advertisers. First, the company says it will now support video in these ad units. “Video creative has proven to be an effective way to drive engagement in News Feed,” Facebook writes, and it makes sense for app ads since a video can be much more effective than screenshots and… Read More