Facebook ads

Facebook starts selling offsite ads targeting non-users too

Facebook's advertising network is already a colossal business -- it helped the social network bring in $5.38 billion in revenue during its most recent quarter alone -- but it is about to take a step t

Facebook Officially Launches Canvas Ads That Load Full-Screen Rich Media Pages In-App

Instant Articles, meet Instant Ads. Facebook wants to give advertisers an immersive way to reach people without making them leave the social network. So today it officially launched its ad Canvas for

3 Nearly Free Growth Hacks

“Growth hacking” is a term that people seem to think means "magically market any product or company for free." I wrote a post called What is growth hacking? to clarify the difference between effic

Facebook Wants Your Attention, So It’s Charging Separately For Ad Clicks That Send You Away

Like most online advertisers, Facebook’s main way of charging ad clients is per click (referred to as CPC in the ad industry). Until today, Facebook had charged the same CPC rate to clicks tha

Facebook Patents Clever Way To Advertise Just To Important People

Celebrities aren’t like you and me. They’re better. Or at least Facebook thinks they’re worth more money. Convince experts and influencers to like something, and everyone will follow

The Enormous Implications Of Facebook Indexing 1 Trillion Of Our Posts

 Yet the news cruised by with analysis focused simply on what Facebook’s new keyword post search does today. Yes, any post by you or any of your friends can now be dug up with a quick search fr

Facebook Combines Atlas, Audience Network, And LiveRail Into An AdTech Voltron

Facebook’s plot for ad domination is coming to fruition. Today at Facebook headquarters, its ad execs explained how two years of seemingly isolated launches and acquisitions are melding into a p

Facebook Cracks Down On Non-Ad Promotional Feed Posts, Bait-And Switching Pages That Bought Likes

“BUY THIS!” “INSTALL NOW!’ “CONTEST!” Facebook is about to start punishing business Pages that publish spammy, aggressive marketing posts with these kind of words t

Facebook Launches Hyper-Local Ads Targeted To People Within A Mile Of A Business

Facebook’s mobile ubiquity and push for always-on location sharing came to fruition today with the launch of hyper-local advertising that could convince people to visit stores they’re near

Facebook Opens Its Mobile Ad “Audience Network” To All Advertisers And Apps

After announcing its mobile ad network at f8 in April, Facebook today officially launched “Audience Network” and started letting any advertiser buy any third-party app host ads powered by

Facebook Is Shutting Down Gifts To Focus On Its Buy Button And Commerce Platform

Facebook wants to help other businesses sell things, so it’s done selling its own. Facebook Gifts will shut down on August 12th and stop selling gift cards for businesses like Starbucks and iTun

Facebook Launches “Out-App Purchase” Ads

What if in-app purchases didn't have to happen in-app? Rather than indirectly helping developers monetize with ads that drive them installs and re-engagement, Facebook today began letting them sell Fa

Facebook Tries Being A TV Channel With New Mobile Video Player

If you watch one of a friend’s videos, Facebook will now try to get you to watch more with a new carousel of suggested videos that appears after you view one in the mobile News Feed. Reminiscent

Facebook Acquires LiveRail For $400M To $500M To Serve Video Ads Everywhere, Improve Its Own

Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. A source tells us Facebook paid b

Facebook Accidentally Sent Advertisers Receipts And Data For Other People’s Ads

Last night a sizable number of Facebook advertisers received receipts listing other people's ads, including company names, campaign names, and amount spent. Sources tipped us off to the bug, and Faceb

Facebook Audience Network Mobile Ad Network Launches At f8

Facebook today launched its mobile ad network called Facebook Audience Network so developers can make money without having to sell their own ads, do their own targeting, handle measurement, or route p

Facebook’s Mobile Ad Network Is Called “Facebook Audience Network” And Here’s How It Works

Next week at f8, Facebook will unveil Facebook Audience Network, its mobile ad network that will let developers target both standard banners and custom ad units with Facebook's vast trove of personal

Trouble With Teens Could Trip Up Today’s Facebook Earnings

When Facebook mentioned "a decrease in daily users specifically among younger teens" in last quarter's earnings call, its share price fell from $57.98 in after-hours to open the next day at $47.16, el

Facebook’s Silent Autoplay Video Ads Require Custom Content To Shine

Facebook could have made it easy for advertisers to port their TV commercials or online pre-rolls into its new video ad unit. Instead, it's spawned a fresh video ad format designed to minimize disrupt

Facebook’s New Offline Sales Measurement Trick Could Make Ad Clicks Obsolete

Facebook is launching a new way for brick-and-mortar business owners to measure if their Facebook ads drove in-store sales, even if customers never clicked. Businesses can buy ads, then send Facebook
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