Facebook ads

‘Facebook Rewards’ QR codes dangle discounts for offline purchases

Facebook wants to prove it drives brick-and-mortar foot traffic with its latest feature test. TechCrunch has discovered a previously unreported Facebook feature where users can scan a personalized QR

Facebook tests ad breaks in all types of videos, giving creators a 55% cut

Facebook today announced it has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn a 55 percent ad revenue share while Facebook keeps 45 percent. That

MailChimp goes beyond email marketing and launches support for Facebook ad campaigns

MailChimp has long offered its users an easy way to manage and run their email marketing campaigns. Now, for the first time in its long history, the company is going beyond email marketing with the l

Facebook tests ads in Groups, its next potential cash cow

Facebook’s latest trick to earn more revenue without drowning the News Feed is to serve ads to the 1 billion users of its Groups feature. After people reported seeing notices that “We&#821

Facebook throws shade at Snapchat’s anti-creepy business

“They’re going to hit some challenges and marketers are gonna start to ask questions when they get out of the experimental budget phase,” Facebook’s head of adtech said about S

Facebook taps GPS, Square to track your in-store visits and purchases

Facebook has found the Holy Grail of advertising in a set of new partnerships with point-of-sale systems like Square and Marketo that will prove who bought what after seeing Facebook’s ads. Even

Facebook starts selling offsite ads targeting non-users too

Facebook's advertising network is already a colossal business -- it helped the social network bring in $5.38 billion in revenue during its most recent quarter alone -- but it is about to take a step t

Facebook Officially Launches Canvas Ads That Load Full-Screen Rich Media Pages In-App

Instant Articles, meet Instant Ads. Facebook wants to give advertisers an immersive way to reach people without making them leave the social network. So today it officially launched its ad Canvas for

3 Nearly Free Growth Hacks

“Growth hacking” is a term that people seem to think means "magically market any product or company for free." I wrote a post called What is growth hacking? to clarify the difference between effic

Facebook Wants Your Attention, So It’s Charging Separately For Ad Clicks That Send You Away

Like most online advertisers, Facebook’s main way of charging ad clients is per click (referred to as CPC in the ad industry). Until today, Facebook had charged the same CPC rate to clicks tha

Facebook Patents Clever Way To Advertise Just To Important People

Celebrities aren’t like you and me. They’re better. Or at least Facebook thinks they’re worth more money. Convince experts and influencers to like something, and everyone will follow

The Enormous Implications Of Facebook Indexing 1 Trillion Of Our Posts

 Yet the news cruised by with analysis focused simply on what Facebook’s new keyword post search does today. Yes, any post by you or any of your friends can now be dug up with a quick search fr

Facebook Combines Atlas, Audience Network, And LiveRail Into An AdTech Voltron

Facebook’s plot for ad domination is coming to fruition. Today at Facebook headquarters, its ad execs explained how two years of seemingly isolated launches and acquisitions are melding into a p

Facebook Cracks Down On Non-Ad Promotional Feed Posts, Bait-And Switching Pages That Bought Likes

“BUY THIS!” “INSTALL NOW!’ “CONTEST!” Facebook is about to start punishing business Pages that publish spammy, aggressive marketing posts with these kind of words t

Facebook Launches Hyper-Local Ads Targeted To People Within A Mile Of A Business

Facebook’s mobile ubiquity and push for always-on location sharing came to fruition today with the launch of hyper-local advertising that could convince people to visit stores they’re near

Facebook Opens Its Mobile Ad “Audience Network” To All Advertisers And Apps

After announcing its mobile ad network at f8 in April, Facebook today officially launched “Audience Network” and started letting any advertiser buy any third-party app host ads powered by

Facebook Is Shutting Down Gifts To Focus On Its Buy Button And Commerce Platform

Facebook wants to help other businesses sell things, so it’s done selling its own. Facebook Gifts will shut down on August 12th and stop selling gift cards for businesses like Starbucks and iTun

Facebook Launches “Out-App Purchase” Ads

What if in-app purchases didn't have to happen in-app? Rather than indirectly helping developers monetize with ads that drive them installs and re-engagement, Facebook today began letting them sell Fa

Facebook Tries Being A TV Channel With New Mobile Video Player

If you watch one of a friend’s videos, Facebook will now try to get you to watch more with a new carousel of suggested videos that appears after you view one in the mobile News Feed. Reminiscent

Facebook Acquires LiveRail For $400M To $500M To Serve Video Ads Everywhere, Improve Its Own

Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. A source tells us Facebook paid b
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