Facebook ads

  • ‘Facebook Rewards’ QR codes dangle discounts for offline purchases

    ‘Facebook Rewards’ QR codes dangle discounts for offline purchases

    Facebook wants to prove it drives brick-and-mortar foot traffic with its latest feature test. TechCrunch has discovered a previously unreported Facebook feature where users can scan a personalized QR code to score discounts or bonuses when they buy something in-person at certain shops. Read More

  • Facebook tests ad breaks in all types of videos, giving creators a 55% cut

    Facebook tests ad breaks in all types of videos, giving creators a 55% cut

    Facebook today announced it has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn a 55 percent ad revenue share while Facebook keeps 45 percent. That could change the way creators make video content so they tease viewers enough to sit through the ads, while luring more producers to Facebook. On-demand video publishers will get to select where… Read More

  • MailChimp goes beyond email marketing and launches support for Facebook ad campaigns

    MailChimp goes beyond email marketing and launches support for Facebook ad campaigns

    MailChimp has long offered its users an easy way to manage and run their email marketing campaigns. Now, for the first time in its long history, the company is going beyond email marketing with the launch of a new tool that lets its users create Facebook ad campaigns right from the existing MailChimp dashboard. The company may be best known for its email platform, but as a company… Read More

  • Facebook tests ads in Groups, its next potential cash cow

    Facebook tests ads in Groups, its next potential cash cow

    Facebook’s latest trick to earn more revenue without drowning the News Feed is to serve ads to the 1 billion users of its Groups feature. After people reported seeing notices that “We’re testing ads in Groups,” TechCrunch inquired and Facebook confirmed that mobile and desktop versions of Groups in Australia, Canada, Ireland and New Zealand are part of the… Read More

  • Facebook throws shade at Snapchat’s anti-creepy business

    Facebook throws shade at Snapchat’s anti-creepy business

    “They’re going to hit some challenges and marketers are gonna start to ask questions when they get out of the experimental budget phase,” Facebook’s head of adtech said about Snapchat today. While Facebook tries to collect as much data about users as possible to prove its ads work, Snapchat has tried to avoid being creepy, despite that hindering its potential… Read More

  • Facebook taps GPS, Square to track your in-store visits and purchases

    Facebook taps GPS, Square to track your in-store visits and purchases

    Facebook has found the Holy Grail of advertising in a set of new partnerships with point-of-sale systems like Square and Marketo that will prove who bought what after seeing Facebook’s ads. Even if you don’t buy something, Facebook will also now know you visited a store based on a new feature that matches GPS, beacons, WiFi, radio signals, and cell towers with brick-and-mortar… Read More

  • Facebook starts selling offsite ads targeting non-users too

    Facebook starts selling offsite ads targeting non-users too

    Facebook’s advertising network is already a colossal business — it helped the social network bring in $5.38 billion in revenue during its most recent quarter alone — but it is about to take a step towards become the internet’s advertising exchange after announcing that it will start showing ads to non-users across the web. Read More

  • Facebook Officially Launches Canvas Ads That Load Full-Screen Rich Media Pages In-App

    Facebook Officially Launches Canvas Ads That Load Full-Screen Rich Media Pages In-App

    Instant Articles, meet Instant Ads. Facebook wants to give advertisers an immersive way to reach people without making them leave the social network. So today it officially launched its ad Canvas for all advertisers. When users click a Facebook News Feed ad connected to Canvas, it opens a full-screen, rich media page inside of Facebook rather than forcing users to wait for a mobile website… Read More

  • 3 Nearly Free Growth Hacks Crunch Network

    3 Nearly Free Growth Hacks

    “Growth hacking” is a term that people seem to think means “magically market any product or company for free.” I wrote a post called What is growth hacking? to clarify the difference between efficient, effective marketing and mythical marketing pixie dust, yet still people don’t seem to understand. Before I give you three tips for powerful, nearly free marketing… Read More

  • Facebook Wants Your Attention, So It’s Charging Separately For Ad Clicks That Send You Away

    Facebook Wants Your Attention, So It’s Charging Separately For Ad Clicks That Send You Away

    Like most online advertisers, Facebook’s main way of charging ad clients is per click (referred to as CPC in the ad industry). Until today, Facebook had charged the same CPC rate to clicks that linked to both external websites and apps as well as onsite actions such as Likes, Shares, and Comments. This will change today as the company announced that they are updating the definition… Read More

  • Facebook Patents Clever Way To Advertise Just To Important People

    Facebook Patents Clever Way To Advertise Just To Important People

    Celebrities aren’t like you and me. They’re better. Or at least Facebook thinks they’re worth more money. Convince experts and influencers to like something, and everyone will follow their lead. The question is how to identify who these special people are, and Facebook’s just patented one of the trickiest ways yet. The idea is that Facebook could watch the rate at which… Read More

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