Founded in 1997 by Marc Randolph and Reed Hastings, Netflix is a U.S.-based provider of on-demand streaming media. Netflix started its subscription-based digital distribution service in 1999. It also offers flat-rate DVD-by-mail in the United States.

In March 2011, Netflix announced plans to acquire original content for its streaming service. Netflix also maintains exclusive deals with movie studios, including Relativity Media, DreamWorks Animation, Open Road Films, The Weinstein Company, Pixar and others.

In January 2013, Netflix signed an agreement with Time Warner subsidiaries Turner Broadcasting System and Warner Bros. Television to distribute content from Cartoon Network, Warner Bros. Animation and Adult Swim.