Trying on Nike’s limited edition, self-lacing ‘Back to the Future’ shoes

Nike announced earlier this week that it will be releasing a new edition of the Nike Mags, its self-lacing shoes inspired by Back to the Future — but only 89 pairs, which will be raffled off (ticke

Nike will raffle off its super-limited-edition ‘Back to the Future’ kicks for a good cause

When Nike said it was making the 2016 version of its Back to the Future-inspired shoes limited edition, the company wasn’t messing around. Only 89 pairs of the self-lacing shoes will be released to

Those Nike self-lacing shoes will arrive the week after Thanksgiving

The shoes you’ve been waiting for since roughly 1989 finally have a release date. After months of teasing the HyperAdapt 1.0, Nike is finally ready to bring its self-lacing shoes to the mass market.

How legacy brands and retailers can keep up with our tech-driven world

The U.S. apparel industry is currently valued at $12 billion, and with the high number of dollars pouring into the retail economy, brands are looking to technology to foster deeper connections with co

Apple and Nike teamed up to make a Nike+ special edition Watch Series 2

Apple unveiled a Nike+ edition of the Apple Series 2 Watch today at its annual Fall event. The Nike+ version of the Watch will roll out late October for $369 and is, of course, built for runners. Nik

How digital has redefined go-to-market strategy

By using technology and finding the right collaborations, companies can disrupt new markets, solve customer pain points and distribute value across the chain. Here are the top four marketing principle

Nike and Zeiss created a $1,200 pair of sunglasses for Olympians

I recently spent $175 on a pair of Warby Parker sunglasses. I’m not proud of that, but my eyesight sucks now because I’m old and it’s sunny because it’s the summer. Suffice it to say, I now we

VCs are betting on the great Chinese fitness boom

As the Chinese economy has boomed in the last decade, millions of people have entered the middle class. And the Chinese aren’t just getting wealthier, they’re getting fitter. China, it seems, is i

Nike releases open-source software to play with the techies

Nike, the home of all things athletic, is joining the ranks of the programmers with its launch of open-source software. Last week, Nike published three open-source projects on GitHub: a JSON parsin

I tried out Nike’s self-tying shoes, the HyperAdapt 1.0

I’ve spent a lot of time over the past few days with the folks at Nike, who were showing off a whole bunch of new and upcoming products at their Innovation for Everybody event. The big attention

11 TechCrunch stories you don’t want to miss this week

From self-tying shoes and an algorithmic feed on Instagram to Playstation VR and Spoonrocket shutting down, here are eleven stories you don't want to miss this week.

Nike just unveiled the first real power-lacing sneaker, the HyperAdapt 1.0

It’s finally here. After teaming up with Michael J. Fox to tease us with self-lacing Nike Mags on Back To The Future day in October, Nike has finally announced a mass production shoe that will

How to train your human, part II: Products that make habits last

In the first part of this series, we learned about designing products that use good triggers and motivators to get users like Joe to engage in healthy behaviors. Now, how can we ensure that these n

Better Health By Design: Making Healthcare Tech More Usable, Understandable And Profitable

The interplay of health and design isn’t new. In 1857, Nurse (and Data Scientist) Florence Nightingale used design principles to illustrate the casualties of soldiers in the Crimean War and changed

Meet The Disrupt NY 2015 Speakers And Judges

Disrupt NY is just a few days away, and we have some of the most iconic entrepreneurs and thought leaders in the tech industry lined up to speak throughout the three-day-long conference. You can stil

The 22 Best Apple Watch Health And Fitness Apps

The Apple Watch, Apple’s first step into the world of wearables, starts shipping to consumers today. The Watch marks an interesting time in the wearable fitness space, in particular. Health and

The Fitbit Charge HR Brings Back The Basics

As a longtime lover of all things Fitbit, I’ve missed the good old days. The bright, readable displays and the little tidbits like a slowly growing flower to indicate progress were a real joy ba

Snapchat Scores Nike’s Director Of Digital To Win Sports Partnerships

Snapchat could be the new way to experience sporting events from afar. At the very least, sports and athletics brands are jumping up and down trying to reach the young, active demographic Snapchat has

Nike’s Secret New York Vending Machine Trades Free Swag For FuelBand Points

Free Nike gear sitting in the middle of a public place? This will either go down in the books as a damned clever marketing move or a great way to cause a panic. Nike just hid a vending machine in N

Nike+ FuelBand App Now Available On Android

Nike has made the companion app for its FuelBand and FuelBand SE activity tracking wristbands available to Android users finally, two years after it first introduced the hardware and its apps for iOS
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