Nike

Nike debuts its first SNKRS stash drop at a concert with Kendrick Lamar and SZA

On a mild Thursday night at the Los Angeles Forum, Nike’s public relations team and a group of journalists from some of the country’s leading lifestyle, tech, and general interest websites

Nike’s Vaporfly Elite FlyPrint leans hard into computational design

Computational design is the hottest phrase in manufacturing and 3D printing at the moment. It’s changing the way people make all kinds of goods, and Nike used it to design and manufacture its new V

Apple Watch gets new bands for spring

Apple has unveiled new Apple Watch bands for spring. Bands include Woven Nylon bands direct from Apple, Nike bands, and Hermès bands. Long story short, there are a bunch of new colors and styles. The

Acorns, the financial management service for everyone else, adds 3 million users

Acorns, the financial management service focused on getting low- and middle-income households to invest and save responsibly, has reached 3 million users in the United States. The company has roughly

Nike teamed up with Snap and Darkstore to pre-release Air Jordan III ‘Tinker’ shoes on Snapchat

Snap, Nike’s Jordan brand, Darkstore and Shopify teamed up in a collaboration of epic proportions to pre-release the Air Jordan III “Tinker” on Snapchat with same-day delivery last n

Nike ramps up membership benefits with Apple Music, ClassPass and Headspace unlocks for app users

The top line is that Nike is rolling out some membership related updates to its app for iPhone and Android today. The updates will come in the form of new unlocks with partnerships like ClassPass, App

Nike just released its first shoe with an all-foam bottom

Nike just announced their first shoe with an all-foam sole powered by a new foam technology called React. The shoe is called the Nike Epic React Flyknit and is a running shoe, which will release on F

Nike’s PG2 light-up sneakers are for PlayStation fanatics

Gamers worldwide! Nike, PlayStation and Oklahoma Thunder player Paul George have a shoe in the works that may be right up your alley. The PG2, the second generation of Paul George's signature shoes, i

Nike is using its new digital studio to build a community of sneakerheads

A year after acquiring Virgin Mega, Nike is revealing some of the early results of its experiments with augmented reality and community-building. Virgin Mega was a startup backed by Richard Branson&#8

Learning technologies could reduce automation’s economic threat

Call it Workforce Training 2.0—or, in industry lingo, a new twist on corporate “learning and development.” It’s a growing market that could be worth as much as $171 billion, by our measure, an

Nike and the NBA unveil connected jerseys… and they’re super cool

Nike just announced the "Nike NBA Jersey with NikeConnect", a connected jersey that allows wearers to get highlight reels, scores, stats and exclusive content from and about their favorite players and

Nike-backed Grabit has quietly raised $25 million for robots that handle what others can’t grasp

Robot arms have come a long way since the 1960’s when George C. Devol and Joseph Engelberger created the earliest industrial models. Those had two-finger grippers that, in retrospect, look fit to pl

Nike’s Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign

Nike’s Breaking2 initiative didn’t quite reach its goal of breaking the two-hour marathon mark, but that hasn’t stopped the company from crowing about the results. Nike has been wo

Will science and good shoes help break the two-hour marathon barrier this weekend?

This weekend, Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese will attempt to run a marathon in under two hours. It’s a bold – and some say impossible – goal, and a hell of a marketing campaig

A Nike HyperAdapt teardown might hint at what’s to come for the self-lacing shoes

Surely everyone who picked up a pair of Nike’s limited-edition HyperAdapt self-lacing shoes had at least some small desire to rip them open to find out how they worked. But at $700 a pop, it’s an

Propulse employs deep learning to power product recommendations for retailers

Propulse Analytics is launching today with $1.4 million in seed financing to equip retailers with deep learning for product recommendations. Backed by Wobemail Online Services LLP and Stradigi Ventur

For Nike, the HyperAdapt self-tying shoes are the first step toward something larger

At $720, Version 1.0 of Nike’s HyperAdapt self-tying shoes are for sneakerheads. They’re flashy and pricey, and while Nike isn’t revealing exact numbers, it’s clear that they’re an ext

Nike’s self-lacing shoes are coming soon, priced at $720

No one said living in the future was going to be cheap. And while they’re not quite as pricey as some estimates anticipated, getting your hands on a pair of Nike’s new self-lacing shoes is going t

Taking the Apple Watch Nike+ for a spin

The Apple Watch Nike+ is loud in every way a watch can be loud. It’s got a brightly colored perforated neon band, matched perfectly by a custom face that tries to motivate wearers with quick Nike-es

The Nike Mag sneaker raffle raised $6.75 million for Parkinson’s research

It was pretty easy to lose sight of the bottom line in all of the hype and neon lights and childhood wish fulfillment. But at the end of the day, the extremely limited number of self-lacing Mag sneak
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