Nike

  • Those Nike self-lacing shoes will arrive the week after Thanksgiving

    Those Nike self-lacing shoes will arrive the week after Thanksgiving

    The shoes you’ve been waiting for since roughly 1989 finally have a release date. After months of teasing the HyperAdapt 1.0, Nike is finally ready to bring its self-lacing shoes to the mass market. A PR rep for the company took to Twitter to announce that the wearables (we can call them that, right?) will arrive on November 28th. The shoemaker has been playing around with the idea for… Read More

  • How legacy brands and retailers can keep up with our tech-driven world Crunch Network

    How legacy brands and retailers can keep up with our tech-driven world

    The U.S. apparel industry is currently valued at $12 billion, and with the high number of dollars pouring into the retail economy, brands are looking to technology to foster deeper connections with consumers and elevate the overall shopping experience. Whether it’s in-store or online, technology is becoming a lever to bolster brand loyalty and customer satisfaction. Read More

  • Apple and Nike teamed up to make a Nike+ special edition Watch Series 2

    Apple and Nike teamed up to make a Nike+ special edition Watch Series 2

    Apple unveiled a Nike+ edition of the Apple Series 2 Watch today at its annual Fall event. The Nike+ version of the Watch will roll out late October for $369 and is, of course, built for runners. Nike introduced its Nike+ Fuelband activity tracker – one of the very first activity bands in the “quantified self” movement to the U.S. market four years back. The band… Read More

  • How digital has redefined go-to-market strategy Crunch Network

    How digital has redefined go-to-market strategy

    By using technology and finding the right collaborations, companies can disrupt new markets, solve customer pain points and distribute value across the chain. Here are the top four marketing principles of today’s disruptors. Read More

  • Nike and Zeiss created a $1,200 pair of sunglasses for Olympians

    Nike and Zeiss created a $1,200 pair of sunglasses for Olympians

    I recently spent $175 on a pair of Warby Parker sunglasses. I’m not proud of that, but my eyesight sucks now because I’m old and it’s sunny because it’s the summer. Suffice it to say, I now wear them indoors and at night both to get the most out of my purchase and to pay homage to Canadian songster Corey Hart’s seminal 1984 hit. Personally, I can’t… Read More

  • VCs are betting on the great Chinese fitness boom Crunch Network

    VCs are betting on the great Chinese fitness boom

    As the Chinese economy has boomed in the last decade, millions of people have entered the middle class. And the Chinese aren’t just getting wealthier, they’re getting fitter. China, it seems, is in the midst of a workout craze — and that represents a once-in-a-lifetime opportunity for venture investors to back emerging health and wellness technology companies. Read More

  • Nike releases open-source software to play with the techies

    Nike releases open-source software to play with the techies

    Nike, the home of all things athletic, is joining the ranks of the programmers with its launch of open-source software. Last week, Nike published three open-source projects on GitHub: a JSON parsing framework, a distributed tracing solution for Java and a lightweight logging library written in Swift. The company also open-sourced the code that powers its own site on GitHub. While… Read More

  • I tried out Nike’s self-tying shoes, the HyperAdapt 1.0

    I’ve spent a lot of time over the past few days with the folks at Nike, who were showing off a whole bunch of new and upcoming products at their Innovation for Everybody event. The big attention-getter was the HyperAdapt 1.0 — namely, self-tying shoes. Nike had already toyed with the idea of emulating Back To The Future Part II by announcing limited edition, self-lacing Nike Mags… Read More

  • 11 TechCrunch stories you don’t want to miss this week

    11 TechCrunch stories you don’t want to miss this week

    From self-tying shoes and an algorithmic feed on Instagram to Playstation VR and Spoonrocket shutting down, here are eleven stories you don’t want to miss this week. Read More

  • Nike just unveiled the first real power-lacing sneaker, the HyperAdapt 1.0

    Nike just unveiled the first real power-lacing sneaker, the HyperAdapt 1.0

    It’s finally here. After teaming up with Michael J. Fox to tease us with self-lacing Nike Mags on Back To The Future day in October, Nike has finally announced a mass production shoe that will feature real-life power laces. Meet the HyperAdapt 1.0. Announced today at the Nike Innovation Summit, the HyperAdapt 1.0 will be the first shoe to take advantage of Nike’s adaptive… Read More

  • How to train your human, part II: Products that make habits last Crunch Network

    How to train your human, part II: Products that make habits last

    In the first part of this series, we learned about designing products that use good triggers and motivators to get users like Joe to engage in healthy behaviors. Now, how can we ensure that these new behaviors become long-term habits? In this second part, we return to Nir Eyal’s Hooked model to look at reinforcing Joe’s behavior through rewards and an investment in your product. Read More

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