Nielsen

Pinterest is adding another ad to its array of products, now allowing advertisers to publish video advertising that will automatically play in the home feed and search, as it continues…

Media metadata company Gracenote is looking to be the one-stop data provider for TV providers, device manufacturers and various media distribution services. To do so, the company has unified its…

Mobile applications from Facebook and Google dominated the new list of the year’s top apps released today by Nielsen. Not surprisingly, Facebook again grabbed the number one spot on the…

Tribune Media Company announced today that it has agreed to sell Gracenote (which provides metadata around TV, music and other media) to Nielsen. Gracenote says it provides the data for…

Some more consolidation in the online measurement and analytics space: today comScore has announced that it has closed its $767.7 million deal to acquire Rentrak in an all-stock deal that brings…

2015 was a good year for streaming services, according to Nielsen’s year-end Music report out now. In 2015, on-demand streaming services grew to 317 billion streams – that’s a doubling…

Today’s app stores each may host well over a million apps, but consumers only use roughly 26 or 27 of these per month, according to new data from Nielsen out today. However,…

In further proof of the rise of streaming video services and the cord-cutting trend in general, TV measurement firm Nielsen today said it would begin to track viewing data and…

Measurement firm Nielsen is expanding the type of information it provides for its Twitter TV Ratings service this morning with the launch of demographic data. This new feature, delivered overnight…

Nielsen and Integral Ad Science are announcing that they’re taking their partnership international. Nielsen is best-known for its TV ratings system, but it has been expanding its measurement on the…

Behind every great social media platform stands millions of great women. And boy do they love their smartphones! According to research compiled by FinanceOnline, which was taken from PEW, Nielsen,…

Nielsen put out its latest figures on the state of the advertising market this morning, and Internet advertising continues to be the fastest-growing medium, but it remains a small player.…

Twitter fielded a survey to a subset of its users yesterday about their live TV viewing habits. The survey began by asking age and gender info, then asked whether a…

After months of trials, Nielsen today is announcing an SDK that will give it the ability to measure how people view TV on mobile apps and other digital formats –…

Nielsen is set to publish its first report with TV rankings based on data from Twitter. The report, which comes out on Monday according to the Wall Street Journal, will…

Microsoft has not been shy in the past to spend its money on advertising its products against competition — in 2011 apparently sinking up to $100 million on making sure…

Nielsen-owned Vizu is releasing its 2013 Online Advertising Performance Outlook today, and the results suggest that despite concerns about measurement and return on investment, marketers plan to increase their online…

Google’s Android platform dominates the U.K.’s smartphone landscape — powering 54 per cent of the handsets in use at the end of 2012 (Kantar’s data). But what apps are U.K.…

Here’s a surprise follow-up to the news this week of Twitter’s acquisition of a social media analytics firm Bluefin Labs. NM Incite — a social analytics JV between Nielsen and McKinsey that…

With Facebook deciding to hide monthly and daily active users, we have lost the one game platform that could give us reasonably objective data about game performance. We are back…

In a research note released today, Nielsen examines the potential for smartphone growth in the BRIC region (Brazil, Russia, India, China), where, in many cases, feature phones still dominate. According…

It’s not too late for yet one more 2012 year-in-review report, and today’s latest addition comes from Nielsen, which examined how Americans have been consuming content over the course of…

When a new measurement called the Nielsen Twitter TV Rating was announced this morning, neither company provided a lot of detail about what specifically they’d be measuring. So I got…

Nielsen and Twitter just announced a deal for something called the Nielsen Twitter TV Rating, which they’re hoping to turn into the standard metric for measuring the conversation that a…

Measurement firm Nielsen today released new figures on second screen adoption, expanding on its research from October which mainly focused on the differences between men and women’s TV viewing behaviors. The…

Research firm Nielsen and NM Incite, a joint venture between Nielsen and McKinsey, today published a comprehensive look at the state of the social media ecosystem in 2012. Consumers now spend…

NM Incite, a social media analytics and research joint venture between Nielsen and McKinsey, just announced that it has acquired New York-based social TV startup SocialGuide. SocialGuide’s tools supposedly capture…

The battle for gender equality is played out on many levels, from the workplace to the playground — and, as it turns out, the world of TV viewing: a new…

Native app usage has been edging just ahead of mobile web usage among U.S. smartphone owners in the last few months, but when it comes to the category of travel, mobile…

As mobile payments continue to become more commonplace among retailers, smartphone consumers are already showing a pretty strong appetite for mobile shopping on their devices. According to a June 2012…