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E3 has entertained its last electronic expo

E3’s decades-long history has been peppered with ups and downs. The annual Los Angeles-based gaming expo saw a decade of steady growth after it was founded in the mid-90s. The mid-00s, on the other

Is the AR and VR market only for trillion-dollar companies?

Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. Every Monday, Grace and Alex scour the news and record not

Yahaha Studios, a platform for building no-code, immersive games, raised $50M in 3 rounds ahead of its launch this year

The success of Roblox and other user-created gaming experiences like Overwolf have democratized the concept of making games and have taken it into the mainstream. Now, a startup founded by veterans fr

SEC Form D filing reveals new $50M Sisu Game Ventures fund aimed at gaming startups

According to an SEC Form D filing, Sisu Game Ventures, a pre-seed and seed fund that invests in gaming startups has raised a $50 million first close of its new fund. However, the company declined to c

EA to acquire Codemasters for $1.2 billion

Everybody thought the deal was done — Take-Two was supposed to acquire Codemasters for nearly $1 billion. Take-Two even reached an agreement with the board of Codemasters. But Electronic Arts crashe

Xbox Game Pass Ultimate subscribers will get EA Play on November 10th

Earlier this month, Microsoft announced that Xbox Game Pass Ultimate subscribers would be able to access EA Play for no additional cost. The company shared more details about the rollout. Console play

Apex Legends is heading to the Nintendo Switch, with PS4/Xbox/PC crossplay coming this fall

Respawn just dropped a big ol’ bundle of news about its popular free-to-play Battle Royale shooter, Apex Legends, during a livestream event hosted by its parent company, EA. The key bits: Apex i

EA games on PS4 and Xbox One could be ‘upgraded free’ to next-gen console versions

2020 and 2021 will be one of the periodic transitional eras in gaming as Sony and Microsoft debut their shiny new consoles, the PlayStation 5 and Xbox Series X. To ease the process (and spur adoption

BioWare’s ambitious Anthem is off to a rough start as players bring servers to their knees

The gaming world is excited to play Anthem, BioWare's answer to Destiny and other big-budget online shooters — but an exclusive preview weekend for the mech-flying game has struggled to get off the

The Sims gets its own in-game Alexa-style assistant, Lin-Z

There’s nothing like The Sims to log off from reality for a bit. Getting away from the increasingly ubiquitous world of smart assistants, on the other hand, is a different matter entirely. EA announ

EA apologizes for ‘unfortunate mistake’ of cutting Colin Kaepernick reference from ‘Madden’

EA became the subject of online scrutiny this week when it was discovered that the gaming giant deleted a reference to Colin Kaepernick on the soundtrack for Madden 19. The former 49ers quarterback wa

GameFly to shutter streaming service this month

GameFly, the video game rental company, will be shutting down its streaming service at the end of the month, Variety reported earlier this week. This closure comes just over three years after the st

EA launches premium subscription with latest Battlefield and Fifa

Video game company EA is slowly switching its business model to recurring subscriptions. The company just launched Origin Access Premier for $15 per month or $100 per year. This subscription is only a

Here’s what EA announced at E3 2018

Good afternoon, downtown L.A.! The sun is shining, the birds are singing and the giant banners with gun toting cyborgs have been unveiled. That can only mean one thing: it’s time for E3! Electronic

FIFA and EA announce the first eWorld Cup

Esports are showing no sign of slowing down, as the segment continues to grow. Today, EA and FIFA announced their intentions to replicate one of the world’s greatest athletic events in the world

EA Denies Data Breach After List Of Compromised User Accounts, Emails Pops Up Online

EA is downplaying reports of a possible data breach circulating online, saying that it currently has no indication that a list of user account credentials appearing on the site Pastebin were obtained

Sony And EA Experiment With New Business Models For Older Games

This week, both Electronic Arts and Sony revealed or began to roll out new services that have been described to various degrees as "Netflix for gaming." That description, while catchy and useful for g

The Battlefield Hardline Closed Beta Starts Today

First-person shooter fans, rejoice: EA decided to surprise everyone at E3 today by announcing that the closed beta for Battlefield Hardline is available today for a limited number of gamers on the PC

Titanfall For Xbox 360 Pushed Back Again, Now Launching On April 8th

Sorry, Xbox 360 owners. EA hates you. <a href="https://techcrunch.com/2014/03/11/xbox-live-down/">Titanfall </a>is delayed again. According <a target="_blank" href="http://www.ea.com/news/titanfall-no

Both Apple And EA Deny Money Exchanged To Keep Plants Vs. Zombies 2 Off Android

Apple and EA are both categorically denying a report that surfaced late yesterday that money exchanged hands to keep Popcap hit Plants Vs. Zombies 2 an exclusive to iOS. Reached for comment on the mat
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