customer acquisition

Our in-depth analysis revealed that allocating marketing spend to just one to two dominant channels can be a game-changer.

Thousands of startups have experimented with infinite variations and tweaks to their growth funnel. Why try to reinvent the same foundation?

Because AI requires human input, it is inherently susceptible to bias. What are investors doing to hold founders accountable?

It’s become increasingly difficult to sign new SaaS customers unless they can demonstrate high and measurable ROI with rapid time to value.

The No. 1 question people ask as they learn about a new tool is: “What problem is this company trying to solve?”

I was dismayed to realize that I’d used the word “downturn” in two different headlines this morning.

There’s no such thing as hacking growth. Instead, you should be thinking about how you can run 100 tests to move the needle forward.

Voyantis, a startup developing tools to estimate a customer’s lifetime value, today emerged from stealth with $19 million in seed funding from Target Global, Square Peg, Schusterman Family Investments, Kaedan…

The purpose of your company is to sell your solution and generate revenue, but to do that you require customers. So how do you convince someone to bet on you?

Of the various channels available to growth marketers, podcast is among the most misunderstood. Brands like Dollar Shave Club, Squarespace, and ZipRecruiter have deployed podcast advertising for…

Advice on content marketing always talks about getting people to your blog. But, what about once they’re there — how do you get them to then buy from you?

Your customers don’t really want to cancel. At least, not all of them. Between 15 and 30 percent of customers leave for reasons that are within your control. Tapping into…

Three million dollars. That’s the largest amount of money I’ve ever walked away from in terms of a customer contract that I decided we shouldn’t take. 

As the venture funding landscape continues to flourish, entrepreneurs who want to build a sustainable business should proceed with caution before heading down the VC path. As a veteran in…

If today isn’t your first day in the tech industry (or reading TechCrunch), then you’re likely familiar with the rise of the accelerator program, a phenomenon that has swept through…

Belly, the Chicago-based loyalty platform which has now grown to over 4,000 merchants across the U.S., is today announcing its first product outside of loyalty, with the official debut of…