TechCrunch+ roundup: AI ethics investor survey, B2B SaaS KPIs, don’t frown on down rounds
Because AI requires human input, it is inherently susceptible to bias. What are investors doing to hold founders accountable?
Acquisition, retention, expansion: Why SaaS founders must understand GDR and NDR
It’s become increasingly difficult to sign new SaaS customers unless they can demonstrate high and measurable ROI with rapid time to value.
Time to trust: Questions cybersecurity customers ask and how to answer them
The No. 1 question people ask as they learn about a new tool is: “What problem is this company trying to solve?”
TechCrunch+ roundup: Optimizing acquisition, parental leave tips, riding the downturn express
I was dismayed to realize that I'd used the word "downturn" in two different headlines this morning.
Growth hacking is really just growth testing
There’s no such thing as hacking growth. Instead, you should be thinking about how you can run 100 tests to move the needle forward.
Voyantis emerges from stealth to predict customer lifetime value
Voyantis, a startup developing tools to estimate a customer’s lifetime value, today emerged from stealth with $19 million in seed funding from Target Global, Square Peg, Schusterman Family Inves
The first win: Getting early customers to take a chance with you
The purpose of your company is to sell your solution and generate revenue, but to do that you require customers. So how do you convince someone to bet on you?
Cracking the code on podcast advertising for customer acquisition
Of the various channels available to growth marketers, podcast is among the most misunderstood. Brands like Dollar Shave Club, Squarespace, and ZipRecruiter have deployed podcast advertising for...
The secret of content marketing: avoid high bounce rates
Advice on content marketing always talks about getting people to your blog. But, what about once they’re there — how do you get them to then buy from you?
6 steps to reduce churn for high-volume subscription companies
Your customers don’t really want to cancel. At least, not all of them. Between 15 and 30 percent of customers leave for reasons that are within your control. Tapping into these customers...
When to ditch that nightmare customer (before they kill your startup)
Three million dollars. That’s the largest amount of money I’ve ever walked away from in terms of a customer contract that I decided we shouldn’t take.
The pitfalls of venture funding
As the venture funding landscape continues to flourish, entrepreneurs who want to build a sustainable business should proceed with caution before heading down the VC path. As a veteran in the startup
Upshift Launches To Bring Scalable Sales Engines To Startups, And Help Engineer Growth
If today isn’t your first day in the tech industry (or reading TechCrunch), then you’re likely familiar with the rise of the accelerator program, a phenomenon that has swept through Startu
Belly Expands Beyond Loyalty With Debut Of Customer Acquisition Platform, Belly Bites; Support For Transactions Is Next
<a target="_blank" href="http://www.bellycard.com/">Belly</a>, the Chicago-based loyalty platform which has now grown to over 4,000 merchants across the U.S., is today announcing its first product out