The Latest from Joe Procopio
How to convert customers with subscription pricing
While the customer dynamic has changed over the last 20 years, it's actually gotten easier to convert and retain customers through the subscription funnel.
How startups fill the gap between revenue and investment
You don't need to raise money to build a high-growth startup.
How startups close their first big sales
Your chances of closing your first big sale are going to be directly related to how well you’re targeting prospective customers.
Here’s what happens when you decide to sell your startup
Whether you're a founder or just have equity, there's a bunch of stuff you need to know — stuff that you won't actually learn until you've been through it.
When to ditch that nightmare customer (before they kill your startup)
Three million dollars. That’s the largest amount of money I’ve ever walked away from in terms of a customer contract that I decided we shouldn’t take.