connected fitness
As exercise demands shifted away from the gym amid pandemic-related shutdowns, Peloton hit heights experienced by precious few tech firms. That made the connected fitness company’s crash down to Earth…
Peloton starts selling equipment on Amazon in major retail strategy shift
It’s not confirmation of a rumored Amazon acquisition, but Peloton this morning confirmed that it has begun selling select equipment and apparel through the retailer. Starting today, Amazon customers can…
Peloton outsources production of its bikes and treadmills amid struggles
It’s hard not to feel for Peloton’s new leadership. The team has the harrowing task of attempting to right the ship following explosive growth and a subsequent messy crash back…
I’m confident I’m not alone when I say that space has been a major barrier of entry between me and fully embracing home fitness. I live in New York City,…
Peloton punctuated a rough week with a bright spot, teasing the next major addition to its home exercise offerings. In a blink-and-you’ll-miss-it moment, the connected fitness brand confirmed the forthcoming…
Market watchers were anticipating a rough quarter for Peloton, but not quite this bad. The beleaguered connected fitness company missed revenue estimates by $6 million, reporting $964.3 million — that’s…
I don’t think I’m going out on a limb suggesting that dumbbells aren’t at the top of anyone’s list when it comes to connectivity. Heck, when you’ve got “dumb” in…
Connected strength-training startup Vitruvian eyes US with $15M raise
It’s been a wild few years for the home fitness industry. Few consumer technologies were better positioned to ride the pandemic to new heights. There’s been some leveling off of…
The gyms have reopened, but investors are still betting on Hydrow’s home rower
The home fitness craze has, predictably, died down somewhat since the height of pandemic-fueled buying sprees. Category leader Peloton is smarting from gym reopenings (among lots of other things) in…
Aviron looks to game home fitness with its connected rowing machine
Gamification is nothing new on the exercise front, of course. It’s been a foundational element of fitness bands — and later smartwatches — essentially since the beginning. And for good…
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As CES goes hybrid, connected fitness companies have another big year
CES hasn’t traditionally been the healthiest week for me. Aside from some unintentional intermittent fasting, TechCrunch really has the habit of doing it up with our team dinners at the show, to say nothing of Matt’s near religious devotion to a Mexican place named Tacos & Beer. In my defense, I will say that there’s…
A look inside Offline Ventures, co-founded by Brit and Dave Morin and backed in part by Apple
Last year, entrepreneurs, investors and married couple Dave and Brit Morin teamed up with James Higa, who was a senior director at Apple for nearly a dozen years, and Tonal…
Tempo launches a $395 home fitness system the size of a minifridge
The pandemic drove explosive growth for the connected fitness industry, as gyms shut down and people struggled to find ways to work out without leaving their homes. Along with the…
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Peloton’s CEO John Foley on the changing face of connected fitness
No one roots for a pandemic, but for companies like Peloton, the timing couldn’t have been better. People on the fence about buying a treadmill or stationary bike went for it as their options shrunk.
Mirror CEO exits company, following 2020 acquisition by Lululemon
Brynn Putnam has stepped down as CEO of Mirror. The news arrives via a leaked memo to staff also viewed by TechCrunch that notes her exit from the top spot…
Peloton’s CEO and chief content officer are coming to Disrupt
It’s been a wildly unprecedented year and a half by any metric. The pandemic has utterly transformed many industries and made or broken others. In the world of technology, however,…
Peloton’s Android app hints at long-rumored rowing machine
Conducting an APK teardown of the latest version of the Peloton Android app, 9to5Google found evidence the company is preparing the software to support a rowing machine in the near…
Along with a surge in connected fitness funding, it seems that rowing machines are really having their moment. In April, Ergatta announced a $30 million raise, last month, CityRow announced…
As the world takes its first steps back to relative normalcy, there remains a major question mark around how profoundly our day-to-day is going to be changed for good. Nowhere…
Peloton will pump $100M into delivery logistics to ease supply concerns
This probably falls under “good problems,” in the grand scheme of things. After another record quarter, Peloton has announced that it will invest more than $100 million in air and…
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The Peloton effect
During the most recent quarter, only a few earnings reports stood out from the rest. Zoom’s set of results were one of them, with the video-communications company showing enormous acceleration as the world replaced in-person contact with remote chat. Another was Peloton’s earnings from the fourth quarter of its fiscal 2020, which it reported September…
