Apple October Event 2021

Apple wows tech crowd with new chips, Wall Street yawns

Hello again, and welcome back to TechCrunch’s running series of posts discussing how the public markets rarely give even half of a spare fuck concerning what Apple announces at its events. Indee

Apple to release macOS Monterey on October 25

Apple has unveiled some new MacBook Pro models at a virtual conference today. And the company is timing the release of the next major release of macOS with the new laptop. Mac users will be able to up

Here’s everything Apple announced at its ‘Unleashed’ event this morning

It’s only been a few weeks since Apple’s last big announcement event, but they’re already at it again. The last one focused on iPhones and Apple Watches. This time around? They were

Apple’s MacBook Pro line gets a redesign, new chips and MagSafe charging

It’s been less than year since the release of the first-gen Apple silicon-powered MacBook Pro, and here the company is already returning with a follow up. Of course, the 2020 version of the pro-focu

Apple launches the M1 Pro

As expected, Apple today announced a new chip — though with a name few people expected: the M1 Pro, a more powerful version of the M1 chip, which made its debut last November and has since start

Apple debuts a $4.99 per month Apple Music Voice plan, designed mainly for HomePod or AirPods use

In 2019, Amazon introduced a more affordable way to stream Amazon Music with the launch of a free, ad-supported music service that streamed over its Echo speakers. Today, Apple is catching up with its

Apple’s HomePod mini gets new colors

Probably not what anyone was expecting on the HomePod front, but now that the mini is Apple’s primary smart home device, the company has just announced a handful of additional colors for the line. A

Live from Apple’s ‘Unleashed’ event

Leashes, you say? No leashes here, pal. No, Apple is apparently going fully off-leash for today’s big presser. Today at 10AM PT/1PM ET, it’s kicking off a big week of hardware news, as part of

Watch Apple’s ‘Unleashed’ event live right here

Apple is set to announce new hardware today. The company is holding a (virtual) keynote at 10 AM PT (1 PM in New York, 6 PM in London, 7 PM in Paris). And you’ll be able to watch the event right her