Apple October Event 2021

Hello again, and welcome back to TechCrunch’s running series of posts discussing how the public markets rarely give even half of a spare fuck concerning what Apple announces at its events. Indee

Apple has unveiled some new MacBook Pro models at a virtual conference today. And the company is timing the release of the next major release of macOS with the new laptop. Mac users will be able to up

It’s only been a few weeks since Apple’s last big announcement event, but they’re already at it again. The last one focused on iPhones and Apple Watches. This time around? They were

It’s been less than year since the release of the first-gen Apple silicon-powered MacBook Pro, and here the company is already returning with a follow up. Of course, the 2020 version of the pro-focu

As expected, Apple today announced a new chip — though with a name few people expected: the M1 Pro, a more powerful version of the M1 chip, which made its debut last November and has since start

In 2019, Amazon introduced a more affordable way to stream Amazon Music with the launch of a free, ad-supported music service that streamed only over its Echo speakers. Today, Apple is catching up wit

Probably not what anyone was expecting on the HomePod front, but now that the mini is Apple’s primary smart home device, the company has just announced a handful of additional colors for the line. A

Leashes, you say? No leashes here, pal. No, Apple is apparently going fully off-leash for today’s big presser. Today at 10AM PT/1PM ET, it’s kicking off a big week of hardware news, as part of

Apple is set to announce new hardware today. The company is holding a (virtual) keynote at 10 AM PT (1 PM in New York, 6 PM in London, 7 PM in Paris). And you’ll be able to watch the event right her