Daily Crunch: Spotify packs its 2021 year-end recap with new sharing, social features

Image Credits: Spotify

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Hello and welcome to Daily Crunch for December 1, 2021! Yes, we’ve made it to the final inning of the year, which means that the news cycle will slow and we all get some time off? Right? Probably not, but in alternative good news, Brian Heater’s robotics newsletter launches tomorrow. It’s called Actuator and it is going to kick maximum backside. Snag it here!Alex

P.S. Blue Origin’s Ariane Cornell is coming to TC Sessions: Space 2021!

The TechCrunch Top 3

Startups/VC

Before we dive into a bevy of discrete pieces of startup news, another 3D printing company is going public! Via a SPAC! This time it’s Austin-based Essentium. Recall that Desktop Metal went public via a SPAC previously. Its stock traded as high as $34.94. It is worth $6.08 per share today.

How to execute an amplified marketing strategy

Image Credits: AaronAmat (opens in a new window) / Getty Images

Every blog post, Tweet and Instagram Story is an opportunity to explain to customers (and the board) how the company creates value or is a step ahead of the competition.

But quality will always beat quantity when it comes to content marketing; Googlebot may be hungry for new links, but potential customers demand expertise and insights.

Marketers need a new plan of action that puts creativity before quantity, audience before engine, and sets connection as the top priority,” says Lindsay Tjepkema, CEO of audio and video content marketing platform Casted.

(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Big Tech Inc.

Today is the day! Yes, it is Spotify Unwrapped 2021, which means that we’ve spent the afternoon posting to Twitter all about our excellent musical tastes. TechCrunch has more here on what’s new.

And, yes, even more from Amazon:

TechCrunch Experts

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TechCrunch wants you to recommend growth marketers who have expertise in SEO, social, content writing and more! If you’re a growth marketer, pass this survey along to your clients; we’d like to hear about why they loved working with you.

If you’re curious about how these surveys are shaping our coverage, check out this article on TechCrunch+ from Marjorie Radlo-Zandi, “4 key strategies for succeeding at international expansion.”

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