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Hello and welcome to Daily Crunch for October 14, 2021. It’s Thursday, which means that the news cycle spent the day trying to expend itself before Friday dwindles into the weekend. Let’s hope it succeeded; we have a lot to get to!

Before we start, our space event has discounts for the next day or so, and our SaaS confab is ticking closer! – Alex

The early-bird countdown: 48 hours left to save on passes to TC Sessions: Space 2021

The TechCrunch Top 3

Startups/VC

We have more startup news today than you could shake any sort of proverbial stick at.

To start, TechCrunch has data concerning the cannabis startup market. We might say that it is sparking up, taking flight or simply flaring brighter. Startups building weed-focused businesses are floating in a blissful wave of capital, likely providing more than a small dose of relaxation. It’s a good time to be selling emotional resets in plant format.

There’s more, much more: Tala just raised $145 million to bring its lending service to more markets. Evolution Equity Partners just raised $400 million to invest. An AI-focused shopping assistant called Karma just raised a $25 million Series A. And German Mayd just raised a sheaf of big bills to speed up drug delivery in Europe.

Smart growth tactics can put account-based marketing within reach for startups and SMBs

Account-based marketing makes it easier to engage with key customers at the right moment, but for many early-stage startups that are desperate to reach takeoff velocity, ABM isn’t viewed as a necessity.

“This couldn’t be further from the truth, and both startups and SMBs can, and should, invest in ABM strategies,” advises Jonas van de Poel, head of content marketing at Unmuted, an Amsterdam-based growth agency.

In a post that offers a detailed overview, van de Poel identifies “distinctive characteristics” for businesses that should consider ABM strategies, along with specific recommendations for implementing.

“With a handful of smart growth tactics and clever tools, ABM strategies don’t have to break the bank to be successful,” he writes.

(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Smart growth tactics can put account-based marketing within reach for startups and SMBs

(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

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