Daily Crunch: FEMA tests national emergency alert system for first time since pandemic began

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Hello and welcome to Daily Crunch for August 11, 2021. If you are a Twitter user, today has proven to be a divisive day, thanks to some design changes. We also have hardware news, mobility news, a few very neat funding rounds and even some startup media news. It’s a great day for a roundup. Also, if you are in the United States, you may have noticed a missive from FEMA today. FEMA is the U.S. Federal Emergency Management Agency, and it just ran a test of its emergency alert system, or EAS. Given that the world appears to be constantly on fire, sick or underwater, it’s a good time for such an endeavor.

Before we go on, Disrupt is hosting some of the most interesting founders in health tech, and we’ll have some pretty darn cool breakout sessions to boot. Disrupt is going to rock. — Alex

Don’t miss these special breakout sessions at TechCrunch Disrupt 2021

The TechCrunch Top 3

Startups/VC

Before we get into our usual digest of the latest and greatest funding rounds from the worlds of venture capital and high-growth startups, two product-related notes.

First, Airtable just bought something! Yes, Airtable, the roughly $5.8 billion spreadsheet of the future is making deals. Well, one. The company bought Bayes, what TechCrunch called an “early-stage visualization startup” that also features a no-code focus. If you love Airtable, this could be good news.

Second, Medium is shaking up its business model yet again. Again. Yes, one more time. This time, the company is changing its partner program. Now writers on Medium can drive their own subscriptions, snagging half the long-term revenue net of fees. This feels a little Substack-y, but not in a bad way. Despite Medium’s inability to decide what it is, I remain modestly hopeful for the company thanks to my profession of getting paid to make words appear on the internet.

Now, some funding rounds for your enjoyment!

The gray revolution: Fundraising within the older adult space

Although older adults are one of the fastest-growing demographics, they’re quite underserved when it comes to consumer tech.

The global population of people older than 65 will reach 1.5 billion by 2050, and members of this cohort — who are leading longer, active lives — have money to spend.

Still, most startups persist in releasing products aimed at serving younger users, says Lawrence Kosick, co-founder of GetSetUp, an edtech company that targets 50+ learners.

“If you can provide a valuable, scalable service for the older adult market, there’s a lot of opportunity to drive growth through partnerships.”

The gray revolution: Fundraising within the older adult space

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Big Tech Inc.

All right, listen, public tech companies were more than busy today. So, we’re going to be brief so that we can cram as much news in here as we can:

TechCrunch Experts: Growth Marketing

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TechCrunch wants you to recommend growth marketers who have expertise in SEO, social, content writing and more! If you’re a growth marketer, pass this survey along to your clients; we’d like to hear about why they loved working with you.

If you’re curious about how these surveys are shaping our coverage, check out this interview Eric Eldon did with Julian Shapiro, “The art of startup storytelling with Julian Shapiro.”

The art of startup storytelling with Julian Shapiro

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