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Matt Mullenweg, CEO of Tumblr owner Automattic, is supposed to be on sabbatical. Instead, he’s arguing with Tumblr users over an individual content moderation decision, which has sparked communitywide outcry…

Tumblr CEO publicly spars with trans user over account ban, revealing private account names in the process

Despite delays, the plan to connect Tumblr’s blogging site to the wider world of decentralized social media, also known as the “fediverse,” is still on, it seems. Over a year…

Tumblr’s ‘fediverse’ integration is still being worked on, says owner and Automattic CEO Matt Mullenweg

After scaling back operations and reassigning staff to other projects, Tumblr owner Automattic’s CEO Matt Mullenweg said that the company would home in on the parts of Tumblr’s service that…

Tumblr tests ‘Communities,’ semi-private groups with their own moderators and feeds

Tumblr’s ill-fated Post+ subscription service is shutting down, the company announced late on Monday. The service, which allowed creators to paywall select content for subscribers only, will no longer be…

Tumblr+ kills Post+, its ill-fated subscription offering for creators

This week, WordPress.com owner Matt Mullenweg confirmed his company would be shifting the majority of Tumblr’s workforce to other areas at parent company Automattic in light of the social blogging…

Automattic CEO Matt Mullenweg details Tumblr’s future after re-org

According to a leaked memo, Tumblr’s longterm financial woes have reached a breaking point. Aside from a skeleton crew of essential workers in departments like trust and safety, the majority…

Tumblr to run on skeleton crew as parent company Automattic absorbs staff

Kinktober. Whumptober. Kisstober. Flufftober. Goretober. October is a bacchanal of fan fiction, from romantic one-shots about unconventional character pairings to delicious smut that’ll make you reconsider your own sense of…

Fearing AI, fan fiction writers lock their accounts

Matt Mullenweg, CEO of Automattic, the company behind WordPress.com and other online publishing tools, is offering a glimpse into Tumblr’s future — the blogging site Automattic acquired from Verizon in…

Automattic CEO Matt Mullenweg talks future of Tumblr, with algorithmic choice, AI enhancements and more

The seminal 1987 horror film “Zepotha” is back on TikTok. Reaction videos to the film’s gory forest scenes dominate user feeds. TikTok users are digging through their parents’ wardrobes to…

Zepotha is huge on TikTok, but it’s no Goncharov

Tumblr is officially rolling out a new look for its web browser after testing it with select users over the past month. The new navigation interface looks a lot like…

Tumblr is rolling out a new web interface, and it looks a lot like X (formerly Twitter)

If we’ve learned anything from this past year of Twitter clones, CEO fights, shitposting and bad, money-grabbing policies, it’s this: Making a social media company profitable is hard! After rolling…

Tumblr is losing $30M each year, CEO says

Featured Article

Beloved hacking veteran Kelly ‘Aloria’ Lum passes away at 41

Kelly Lum, better known in hacking circles as Aloria, passed away on Sunday. Aloria was a veteran of the cybersecurity community, especially the one in New York, her home for many years. The Twitter account of the New York City security conference SummerCon announced her death on Monday, prompting a seemingly endless list of people…

10:32 am PDT • March 22, 2023
Beloved hacking veteran Kelly ‘Aloria’ Lum passes away at 41

Tumblr’s parody of paid verification has already delivered the social network and blogging platform a 125% boost in iOS in-app purchase revenue since November, according to a new analysis of…

Tumblr iOS revenue increased 125% since launching its parody of paid verification

Was there a Twitter exodus or just a Twitter pause? Did it even matter? New data takes a look at how a range of “Twitter alternatives” have fared in the…

Is the ‘exodus’ over? Here’s how Twitter alternatives have fared since Elon Musk’s acquisition

Featured Article

The best Twitter alternatives worth checking out

We’ll be straight with you. There’s no 1:1 Twitter replacement — not yet, and possibly not ever. Still, there are plenty of social apps that might be worth substituting into your obsessive timeline-checking routines if you’re done with Twitter for whatever reason (we can think of plenty). Twitter’s current situation — advertisers leaving, Nazis logging…

11:33 am PST • January 27, 2023
The best Twitter alternatives worth checking out

Tumblr will add support for ActivityPub, the open, decentralized social networking protocol that today is powering social networking software like Twitter alternative Mastodon, the Instagram-like Pixelfed, video streaming service PeerTube,…

Tumblr to add support for ActivityPub, the social protocol powering Mastodon and other apps

As Elon Musk struggles to make people give Twitter $8 a month for a blue check, Tumblr had an idea: What if they offered users $8 for not one, but…

Tumblr’s only viable business model is shitposting

Tumblr announced a “community labels” feature this week that will make it easier for bloggers to filter out sensitive content that they may not want to see. Now users can…

No, Tumblr is not bringing back porn

Any book lover knows the feeling: The incredible novel you’re reading ends with a vicious cliffhanger, and all you want to do is gab with other fans about what might…

Copper is building ‘the Instagram for book lovers’

Yesterday, Tumblr rolled out Tumblr Blaze to all users over 18 in the United States. The feature lets users promote their content in the same way you might boost a…

Tumblr said 420 Blaze it (but literally)

We survived four years of a Trump presidency, two years of a global pandemic, the ever-worsening impacts of climate change and the beginnings of a horrific war. But if you…

I know how the world ends, and it’s with a Twitter edit button

Tumblr is expanding its tip jar feature by introducing blog-level tipping for its iOS and web applications, the company announced on Wednesday. The company rolled out its tip jar feature…

Tumblr expands its tip jar feature to enable blog-level tipping

In a formalization of an earlier Twitter-led push to try to exert influence over fast-forming European digital regulations, the social media firm has used its Twitter Spaces platform to host…

Twitter leads call for EU lawmakers to ‘think beyond Big Tech’

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Daily Crunch: Overnight, Russia’s invasion puts Ukrainian tech industry on a war footing

Tumblr announced today that it’s rolling out an ad-free browsing experience for web and mobile. On a monthly basis, you’ll have to pay $4.99 per month for what Tumblr calls…

If you give Tumblr $4.99 a month, you won’t have to see ads anymore

Tumblr is launching its second attempt at a monetization feature today. Rolling out in the U.S. now and soon globally, Tumblr Tips will let bloggers receive one-time payments from their…

Tumblr launches a tip jar feature to help bloggers make a buck

For weeks, Tumblr hid search results on iOS for a variety of tags to comply with the App Store’s guidelines. Today, Tumblr is trying to solve the issue by rolling…

Tumblr adds a sensitive content toggle on iOS to comply with App Store rules

Hide your “Tony the Tiger”/”Eugene Levy” fan fiction — those phrases, along with hundreds of others, are now banned from Tumblr’s iOS app. Now, any personal blog that flags itself…

Tumblr is at war with Apple over ‘mature’ content on its app again

Featured Article

Inside the Realms of Ruin

“The Ruin stirs, and the Five Realms rumble,” a now-archived web announcement read on Thursday morning. “You are cordially invited to join New York Times bestselling and award-winning authors Marie Lu, Tahereh Mafi, Ransom Riggs, Adam Silvera, David Yoon, and Nicola Yoon in Realms of Ruin, a collaborative fantasy epic filled with dark magic, intrigue,…

6:58 am PDT • October 26, 2021
Inside the Realms of Ruin

Our latest longform look at a notable tech company examines Automattic, “the leading commercial complement to the open-source WordPress publishing platform.”

TechCrunch+ roundup: Automattic TC-1, federal startup grants, ‘getting s*** done day’